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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. I have checked out Hubspot and LeadLander. I’m sure I forgot a few. Among other stuff.

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4 Failing Marketing Relationships You Need to Fix ASAP

Hubspot

If you use a content manager -- like HubSpot or WordPress, for example -- you can easily create a site from scratch and customize it without touching any code. By taking control of her company’s site, she’s increased their traffic from 1,000 hits a month to 15,000/month , and sees hundreds of more leads coming in than before.

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Marketing Automation Trends for 2010

LeadSloth

Kevin Joyce , CMO, Market2Lead. Mike Volpe , VP of Inbound Marketing, Hubspot. The Rise of Inbound Marketing – The concept of using social media, search engine optimization and blogs together in driving early awareness stage traffic is still a fairly new one. Kevin Joyce, CMO, Market2Lead ( @nivenor1 ).