Demandbase: A New Twist In The Lead Management Automation Market
JULY 31, 2009
would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. (I’m sure I forgot a few. would also put another group — one more focused on helping marketing align with, support, and enable sales: firms like BrightMarket, einsof, Longwood Software, and Salesforce.com with their Saleforce Content offering, to name a few. "Outbound" Marketing is the set of traditional direct marketing tactics including using targeted lists for telemarketing, direct mail and email marketing. Feel free to chime in if I did.