Only B2B

MARCH 10, 2022

Strategies For Generating B2B Leads That Actually Work. This entails experimenting with several tactics until you find one that works. HubSpot provides a CRM for free. To Acquire More Quality Leads, Optimise For Long-Tail Keywords. A long-tail keyword is one that has three or more words and is extremely precise.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

Litmus

APRIL 13, 2021

While there are clear market share leaders in the email service provider (ESP) and marketing automation platform (MAP) industry, brands still have a long list to choose from. HubSpot : 5%. Litmus works alongside any email service provider and is proudly ESP-agnostic. Litmus works where you do. Constant Contact : 3%.

Marketing Automation Services 102

Marketing Automation Services Enterprise Management Work Management Marketing Management 102

Tiecas

MARCH 21, 2024

Your marketing must enable buyers to self-educate, building confidence in your solutions long before a sales conversation happens. B2B industrial marketing is a long game – consistent effort with a clear plan leads to sustainable results. I worked with a manufacturer of pre-engineered metal buildings to create their content.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Sprout Social

JULY 1, 2021

In a blog post about small business customer acquisition, Affirm links the phrase “find your CAC” to a HubSpot article on what a CAC is. For HubSpot, this is considered a backlink (or a win for off-page SEO) and a good one since it’s both a reputable website and a relevant keyword phrase. Work on that technical and on-page SEO.

SEO 124

SEO Top of Funnel Buyer Personas B2B 124

accelerate agency

MAY 9, 2020

Worthwhile results can only come through hard work over a long period of time. If you’re already putting in that hard work, there are some actionable tips that can make a swift difference to your SERP rankings. Rethink your use of long tail keywords. We all know that long tail keywords are important.

SERP 52

SERP Long Tail Marketing Dwell Keywords 52

Content Marketing Institute

OCTOBER 30, 2018

The topic cluster methodology, also known as the “pillar-and-cluster” technique, was first detailed by HubSpot Research in 2017. After running this strategy on its blog, HubSpot proved more internal links led to a higher placement on the SERPs : Image source. Google recently announced a shift in the way their algorithm works.

Lead Ranking 105

Lead Ranking Lead Scoring Long Tail Marketing Paid Search Agency 105

DAGMAR Marketing

APRIL 15, 2022

It is predicted that Google processes approximately 63,000 search queries every second ( HubSpot ) 70 percent of marketing experts believe that SEO yields better results than PPC ( SERPWATCH ) 49 percent of respondents say that organic search has the highest return on investment (ROI) of any marketing channel ( Search Engine Journal ). .

Statistics 94

Statistics SEO POS Lead Scoring 94

nDash

AUGUST 25, 2022

One way of doing this is by using Search Engine Optimization (SEO) writing in their work. Keywords are specific words or phrases (called “long-tail keywords”) which boost the chances of content showing up in search engines such as Google. . HubSpot: Content Creation Courses . Takes your work seriously.

Course 98

Course Content FAQ Long Tail Marketing 98

Hubspot

DECEMBER 22, 2020

While it might work, the potential for bleeding is likely. You'll know whether or not PPC ad copy is working — usually within a matter of days with low investment. You are working with the SEO and CRO teams to build new landing page variants with intelligent hypotheses. Work together to achieve SERP domination.

PPC 101

PPC Work Management SEO Top of Funnel 101

SmartBug Media

AUGUST 24, 2022

HubSpot succinctly defines inbound marketing as follows: "Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. Related Read: Inbound Marketing 101: How Does Inbound Marketing Actually Work? A Conversion Path That Works. What Is Inbound Marketing?

Inbound Marketing 98

Inbound Marketing Campaigns Top of Funnel Planning 98

Hubspot

JANUARY 29, 2024

Welcome to "The Pipeline" — a weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. You want to approach sales engagements with assertiveness and gumption — and that generally means not tucking your tail and retreating at the first sign of friction. Haven't you seen Glengarry Glen Ross?

Blast Campaigns 54

Blast Campaigns Impressions Custom Publishing Software 54

SmartBug Media

FEBRUARY 5, 2020

Search engine optimization has come a long way over the past 25 years. Long gone are the days of publishing high volumes of low-quality, wafer-thin content and expecting your search engine rankings to increase. Ahrefs found that most featured snippets are triggered by longer-tail keywords like those found in this section of the SERP.

SEO 87

SEO Tips SERP Content 87

The Lead Agency

AUGUST 8, 2019

Businesses that blog witness their monthly leads rise by 126% more than those who don’t” – HubSpot If you want to achieve exceptional results through blogging, differentiation is key. By transforming your blogs into different types of content, you can maximise your time by leveraging the work you’ve already done.

Marketing Websites 63

Marketing Websites Long Tail Marketing Lead Scoring Lead Ranking 63

Hubspot

MAY 28, 2020

Because the data is aggregated from our customer base, please keep in mind that individual businesses, including HubSpot's, may differ based on their own markets, customer base, industry, geography, stage, and/or other factors. Gmail and Google Calendar integrations with HubSpot. Zoom integration with HubSpot. What We're Seeing.

Advertising Benchmark 94

Advertising Benchmark Response Rate Advertising Agencies Outreach 94

Hubspot

MARCH 19, 2020

SEO works to get your website to the top of the list when your audience looks for certain keywords in search engines. You can include short-tail (e.g., "AI") AI") and long-tail (e.g., Finally, working to achieve SEO goals? You can develop a pillar page for each of your company's main focus areas.

Lead Ranking 100

Lead Ranking Traffic SEO Lead Scoring 100

Hubspot

NOVEMBER 17, 2020

The heaviest podcasts users listen while they are away from home; often while at work. People can listen to podcasts while driving, working out, or doing the dishes. The HubSpot 2017 Content Trends Survey found that 18% of consumers in the US, Germany, Colombia, and Mexico want blogs from the brands they support. DemandMetric ).

CMS Development 101

CMS Development Business Best Practices Lead Scoring 101

Hubspot

APRIL 2, 2018

By optimizing a web page around topics first, you can rank well for long-tail keywords related to that topic. You are associating these topics with popular short-tail keywords, as you can tell, but you're not dedicating individual blog posts to these keywords. Step 2: Make a List of Long-Tail Keywords Based on These Topics.

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

EveryoneSocial

FEBRUARY 26, 2019

Yet, for B2B, content production and promotion can produce consistent results in the long-term if approached correctly. A big mistake B2B companies make with their content, is writing really broad blog posts and then quickly say content marketing doesn’t work when they see little ROI. Your content ROI will suffer in the long-run.

Paid Content 77

Paid Content B2B Marketing Marketing & Strategy Enterprise Management 77

Televerde

DECEMBER 1, 2020

You might find lots of searches for terms like “Salesforce vs. HubSpot” where buyers are looking for product comparisons. Broad keywords like “AI in marketing” work well for building awareness about your brand and offering solutions to pain points without providing any promotional content. Long-form thought leadership content is key.

Top of Funnel 85

Top of Funnel Marketing AI Lead Scoring Lead Ranking 85

Hubspot

MARCH 3, 2020

Source: HubSpot via Google ). Target long-tail keyword variations. You can perform long-tail keyword research in Google's Keyword Tool , or if you use HubSpot software, use HubSpot’s Keyword & SEO tool to help find variations you might not have thought of before. (Source: comScore ).

Long Tail Marketing 68

Long Tail Marketing SERP Keywords Mobile Marketing 68

Hubspot

JANUARY 24, 2020

For instance, you might create some H2 sections surrounding popular long tail keywords related to eCommerce, like "five steps for creating an eCommerce business" or "best social media tools for eCommerce". This will work for HTML4 or older. You can also include punctuation between the two tags.

Tagging 96

Tagging eCommerce Classified Ads Long Tail Marketing 96

Martech

MAY 26, 2023

Why are those same people also okay with using other AI-driven tools like Grammarly, Descript and even HubSpot? So, let’s look at how it can be bettered by artificial and human intelligence working together. But some naysayers say it’s cheating, plagiarizing and killing the creative process.

Marketing AI 87

Marketing AI Work Management B2B Marketing Management 87

chiefmartech

MAY 12, 2020

I’ve drawn it as a long tail. Salesforce is the original example, but now there are hundreds, of varying sizes, serving different functions and verticals: Shopify, ServiceNow, HubSpot (disclosure: where I work), Adobe, Intuit, Xero, Atlassian, Google’s G Suite, MindBody, and many more.

Lead Ranking 102

Lead Ranking Long Tail Marketing Domain Cross-Selling 102

SmartBrief - Marketing

SEPTEMBER 25, 2023

Let’s not even get started on what Hubspot, Tablea and Domo can do for your reporting and tracking. That customer journey began long before and continues well beyond the software we may use to monitor our website. As Dr. Malcolm in Jurassic Park stated, in some respects, we have stood on the shoulders of others who did the work.

Marketing Attribution 52

Marketing Attribution Planning Advertising Agencies Marketing Analytics Tools 52

Hubspot

SEPTEMBER 19, 2017

In this model, your blog content is more organized for the reader to jump from post to post learning more about a topic, and your URLs don't compete with each other for the same long-tail keyword -- because they're all ranking for the same broader topic. 2) Write (or designate) a pillar page. Now, it's time to make your pillar page.

Long Tail Marketing 72

Long Tail Marketing Keywords Buyer Personas Hubspot 72

Hubspot

APRIL 23, 2018

According to a HubSpot survey of 300 U.S. Trust was a recurring theme at these hearings, so it’s no surprise that trust in the company has taken a hit in the days and weeks since Zuckerberg’s testimony," says Henry Franco, HubSpot's social campaign strategy associate. Facebook CEO Mark Zuckerberg's testimony before U.S.

Facebook 73

Facebook Long Tail Marketing Amazon Lead Scoring 73

Optinmonster

FEBRUARY 21, 2024

Here’s how it works: First, track your brand mentions. Put in the work today, and your posts will bring you tons of traffic for a long time to come. Then, he made this long listicle even better by splitting the ideas up into 7 different sections. Then, he hoped to get long-term search engine traffic as a result.

Paid Content 73

Paid Content Traffic Webinar Metrics Marketing & Strategy 73

Moz

FEBRUARY 24, 2021

Gen Z's presence is also growing in the marketing industry itself and, as such, learning how to work with and appeal to these young people is a critical step to take sooner rather than later. They found that out of all the generations, Gen Z has the highest preference for long-tail queries. Zoomers working as SEOs.

SEO 73

SEO CMS Development Marketing Analytics Tools Mobile Advertising 73

Hubspot

APRIL 4, 2019

While it's critical you employ organic strategies to attract traffic over the long-term, sometimes, you can't properly compete on the SERPs without putting money behind it -- and that's where SEM comes into play. lets you generate up to 750 long-tail keywords and keyword suggestions for every search term. Keywordtool.Io.

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing SERP 100

SmartBug Media

APRIL 2, 2020

Sometimes, marketers will rely on quantitative metrics as the only basis for decision-making, such as by going to HubSpot, pulling 300 keywords, and not doing any of the qualitative research of reading industry forums or talking to customers to see which of those highly searched terms their personas care about. Type of company they work for.

Top of Funnel 102

Top of Funnel Buyer's Journey SEO Buyer Personas 102

Hubspot

JANUARY 29, 2020

When I used to work for a digital marketing agency, one of my responsibilities was to write blog content for our clients. Specialist Rachel Leist says it's a pivotal ranking factor: Rachel Leist - HubSpot. For example, HubSpot CRM allows users to create ads right through the portal. So, yes, Google Ads works.

Keywords 96

Keywords Paid Search Agency Google Ads 96

Outgrow

SEPTEMBER 23, 2022

How to design a scaling integration strategy that works. About our guest: Scott Brinker is the VP of Platform Ecosystem and HubSpot as well as the founder and editor of Chiefmartec.com , the most popular blog on the internet devoted solely to the nexus of marketing and technology. The role of intuition in data driven decision making.

Work Management 52

Work Management Marketing Automation Services Marketing Management Paid Search Agency 52

Hubspot

MAY 31, 2018

It’s not deciding what makes the cut to be in the answers we get back (yet), but it’s working to sort the order in which we see those results, effectively acting as a filtering layer based on the search engine’s collective knowledge about us. Use long-tail, conversational phrases for content keywords.

Marketing AI 71

Marketing AI Forrester Long Tail Marketing Act-On 71

Valasys

NOVEMBER 23, 2022

This works well for big companies that have an online presence, but for local vendors, there is local SEO. Local SEO’s work here is to make sure your cake shop ranks higher, especially in your area. How does Local SEO work? Reviews work wonders for local SEO and snack pack rankings. Local searches spark trade.

SEO 40

SEO Lead Ranking Lead Scoring Long Tail Marketing 40

Hubspot

NOVEMBER 6, 2019

In fact, 64% of respondents in a HubSpot study said ads are annoying and intrusive. But how does contextual targeting really work? To build your keyword list, don't use long-tail keywords like you might for organic campaigns. Plus, 45% of people report, "I don't notice online ads anymore, even if I don't block them.".

Ads 81

Ads PPC Long Tail Marketing Keywords 81

SmartBug Media

AUGUST 24, 2023

HubSpot's content management system (CMS Hub) is not your average CMS. HubSpot’s fully integrated, user-friendly solution aligns marketers and salespeople while lowering the need for technical expertise and giving leadership a clearer picture of the efforts powering their company.

CMS Development 98

CMS Development Hubspot Marketing Websites Work Management 98

Golden Spiral

MARCH 28, 2019

You scaled back your outbound efforts, hired a content marketer, redesigned your website, reallocated ad budget to digital mediums, became active on social media, and purchased HubSpot. If you feel like inbound marketing isn’t working as you anticipated, it might not be your process as a whole. Website traffic hasn’t skyrocketed.

Inbound Marketing 74

Inbound Marketing Paid Content Lead Ranking Work Management 74