SmartBug Media

JULY 27, 2020

With millions of websites on the internet, it is important for your website to stand out and appear on the first page of the search engine results. SEO (search engine optimization) is the practice of structuring your website content to improve your website’s ranking position with search engines. Ensure Website Security.

SEO 93

SEO Optimization Marketing Websites Long Tail Marketing 93

SmartBug Media

AUGUST 27, 2021

Inbound marketing traditionally couples the latter two; it’s a method to draw in your audience with stellar website content, blog articles, premium content, and social media engagement. Inbound marketing is more of a long game that takes a bit more time and effort to get rolling. Use HubSpot Ads Software to make reporting easy.

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105

Hubspot

APRIL 22, 2020

With all these differences in mind, it's not shocking that the way Gen Z searches and discovers content such as videos, blogs, websites, or product listings is also quite unique. Gen Z searches long-tail keywords more frequently than older age groups. This is because I want to optimize my content for long-tail keywords.

Search Marketing 100

Search Marketing Long Tail Marketing Planning Mobile Marketing 100

DAGMAR Marketing

APRIL 15, 2022

Search engine optimization, also known as SEO, refers to a series of techniques that aim to improve the visibility of your website in search engines. There are hundreds of ranking factors that contribute to where your website will be placed in search results. percent of search terms on Google are long-tail keywords ( Backlinko ).

Statistics 94

Statistics SEO POS Lead Scoring 94

Tiecas

MARCH 21, 2024

Your marketing must enable buyers to self-educate, building confidence in your solutions long before a sales conversation happens. B2B industrial marketing is a long game – consistent effort with a clear plan leads to sustainable results. The ‘Seller Beware’ Era: Buyers hold the power, dictating the pace and terms of engagement.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing & Strategy 75

nDash

MAY 10, 2021

Use Google Suggest for Identifying Long Tail Keywords. Finding long-tail keywords using Google Suggest is as easy as typing in your main keyword and watching what happens. Beneath that snippet, there’s a link to the website where searchers can receive a more in-depth answer to their question. Keywordtool.io.

Long Tail Marketing 52

Long Tail Marketing Google Tools Generation 52

SmartBug Media

FEBRUARY 5, 2020

Search engine optimization has come a long way over the past 25 years. Long gone are the days of publishing high volumes of low-quality, wafer-thin content and expecting your search engine rankings to increase. Search engine algorithms are designed to deliver users the best content from the best websites. Update Old Content.

SEO 87

SEO Tips SERP Content 87

SmartBug Media

AUGUST 24, 2022

HubSpot succinctly defines inbound marketing as follows: "Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. Your keyword strategy should include both broad-scope, short-term keywords and long-tail keywords. What Is Inbound Marketing?

Inbound Marketing 98

Inbound Marketing Campaigns Top of Funnel Planning 98

Hubspot

APRIL 2, 2018

Modern SEO strategy is the process of organizing a website's content by topic, which helps search engines like Google understand a user's intent when searching. By optimizing a web page around topics first, you can rank well for long-tail keywords related to that topic. What Is SEO Strategy? Step 3: Build Pages for Each Topic.

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

The Lead Agency

AUGUST 8, 2019

Businesses that blog witness their monthly leads rise by 126% more than those who don’t” – HubSpot If you want to achieve exceptional results through blogging, differentiation is key. Powerful Component of Your SEO Strategy Keep Content New and Relevant Want to drive more, relevant traffic to your website?

Marketing Websites 63

Marketing Websites Long Tail Marketing Lead Ranking Lead Scoring 63

Sales Engine

OCTOBER 23, 2015

Publishing frequency and amplification of content is a big topic these days, and one that has recently been researched by two publishing powerhouses—Hubspot and Moz. Hubspot , known for producing a high volume of posts, researched several frequency strategies over the course of six weeks and measured the results of the manipulation.

Social Media 120

Social Media Media Long Tail Marketing Hubspot 120

accelerate agency

MAY 9, 2020

Worthwhile results can only come through hard work over a long period of time. Rethink your use of long tail keywords. We all know that long tail keywords are important. Understanding the long tail keywords associated with your niche helps you to write content which users really want.

SERP 52

SERP Long Tail Marketing Dwell Keywords 52

Televerde

DECEMBER 1, 2020

Average landing page conversion rates are only 2% to 5%, which means up to 98% of people who visit your website aren’t going to convert. For example, someone reaching your website after searching the keyword “what is martech” is at a very different stage than “best types of martech for finance.” SEO can help.

Top of Funnel 85

Top of Funnel Marketing AI Lead Ranking Lead Scoring 85

Hubspot

MARCH 3, 2020

You do everything in your power to get your website in the top search engine ranking positions! And luckily, there’s a lot you can do to tip the scales in your website’s favor. Source: HubSpot via Google ). How to Optimize for Local Search on Your Website. Target long-tail keyword variations.

Long Tail Marketing 68

Long Tail Marketing SERP Keywords Mobile Marketing 68

Hubspot

MARCH 19, 2020

SEO works to get your website to the top of the list when your audience looks for certain keywords in search engines. The content on your site and the pages that link to your site give your website a better score, boosting your overall credibility with the search engine. You can include short-tail (e.g., "AI")

Lead Ranking 100

Lead Ranking Traffic SEO Lead Scoring 100

Hubspot

DECEMBER 22, 2020

Since Nextiva is mentioned positively and has excellent reviews on GetVoIP's listing page, this is a strategic chess move which is part of the surround sound search marketing playbook, coined by Irina Nica from HubSpot. HubSpot pioneered the buyer's journey in B2B before it was a big thing. Google shopping results. Knowledge cards.

PPC 101

PPC Work Management SEO Top of Funnel 101

EveryoneSocial

FEBRUARY 26, 2019

Yet, for B2B, content production and promotion can produce consistent results in the long-term if approached correctly. Websites with a blog tend to have 434% more indexed pages. That is target both long-tail and short-tail keywords that will have the best impact. Your content ROI will suffer in the long-run.

Paid Content 77

Paid Content B2B Marketing Marketing & Strategy Enterprise Management 77

Hubspot

NOVEMBER 17, 2020

Instead, they must choose to return to your website to explore and fill out a form. Including keywords in authoritative and helpful blog posts can drive traffic to your website. The HubSpot 2017 Content Trends Survey found that 18% of consumers in the US, Germany, Colombia, and Mexico want blogs from the brands they support.

CMS Development 101

CMS Development Business Best Practices Lead Ranking 101

Optinmonster

FEBRUARY 21, 2024

Generate Backlinks Backlinks (links on other websites pointing to your website) are a very important SEO ranking factor in Google. Put in the work today, and your posts will bring you tons of traffic for a long time to come. Then, he made this long listicle even better by splitting the ideas up into 7 different sections.

Paid Content 75

Paid Content Traffic Webinar Metrics Marketing & Strategy 75

Hubspot

MAY 28, 2020

That's why we're publishing week-over-week benchmark data for core business metrics like website traffic, email send and open rates, sales engagements, close rates, and more. Website traffic is trending above pre-COVID levels for the 15th consecutive week (20% above benchmarks), with a 3% week-over-week decrease. What We're Seeing.

Advertising Benchmark 94

Advertising Benchmark Response Rate Advertising Agencies Outreach 94

Martech

MAY 26, 2023

Why are those same people also okay with using other AI-driven tools like Grammarly, Descript and even HubSpot? Let’s say you have a website visitor interested in your software solutions. Instead of focusing solely on traditional keyword optimization, you incorporate conversational language and relevant long-tail keywords.

Marketing AI 91

Marketing AI Work Management B2B Marketing Management 91

SmartBug Media

APRIL 2, 2020

As a marketer, I must admit that when I first began implementing SEO strategies, I was so focused on keywords and properly formatting websites that I forgot actual human beings would be using the search engine. You don't want to just drive a lot of visitors to your website. Today, this journey often involves the use of search engines.

Top of Funnel 102

Top of Funnel Buyer's Journey SEO Buyer Personas 102

Hubspot

JANUARY 24, 2020

For instance, you might create some H2 sections surrounding popular long tail keywords related to eCommerce, like "five steps for creating an eCommerce business" or "best social media tools for eCommerce". Search engines also look at header tags within your post, so it's good to keep those keyword-centric, as well.

Tagging 96

Tagging eCommerce Classified Ads Long Tail Marketing 96

SmartBug Media

DECEMBER 19, 2022

Long-tail keywords, such as “labrador retriever puppies near me,” receive smaller keyword volumes. Anchor text is the hyperlinked text that allows you to internally link to content within a website. Duplicate content is content that exists in more than one place on your website or on a different domain. Anchor Text.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Valasys

NOVEMBER 23, 2022

An online presence in the form of websites or social media posts has the ability to reach a wider audience, but what about the brick-and-mortar businesses that neither have any website or social media accounts nor require one? To start, go to the Google My Business website and apply for or create a listing.

SEO 40

SEO Lead Ranking Lead Scoring Long Tail Marketing 40

SmartBrief - Marketing

SEPTEMBER 25, 2023

Let’s not even get started on what Hubspot, Tablea and Domo can do for your reporting and tracking. That customer journey began long before and continues well beyond the software we may use to monitor our website. All of that is great. Digital marketing is an excellent thing in so many ways.

Marketing Attribution 52

Marketing Attribution Planning Advertising Agencies Marketing Analytics Tools 52

Hubspot

MAY 31, 2018

Did you visit X website in the last Y number of days? If it looks to have been a good fit, the AI may decide to push an answer from that same website higher in the stack hoping to replicate your positive experience for others.”. Use long-tail, conversational phrases for content keywords. Keyword research isn’t dead.

Marketing AI 71

Marketing AI Forrester Long Tail Marketing Act-On 71

Hubspot

SEPTEMBER 19, 2017

Pillar pages help organize your website and blog content architecture according to the changing ways people are now searching for information. Either way, there are a few key elements HubSpot Staff Writer Aja Frost suggests you include: A definition of the topic or term you're covering somewhere in the first section.

Long Tail Marketing 72

Long Tail Marketing Keywords Buyer Personas Hubspot 72

Hubspot

JANUARY 29, 2020

Over time, you can become more confident and/or aggressive in how you target keywords, but don't forget to ensure that the keywords you're targeting are relevant to your business and your website as a whole.". Specialist Rachel Leist says it's a pivotal ranking factor: Rachel Leist - HubSpot. Analyze search intent. Keyword Surfer.

Keywords 96

Keywords Paid Search Agency Google Ads 96

Golden Spiral

MARCH 28, 2019

You scaled back your outbound efforts, hired a content marketer, redesigned your website, reallocated ad budget to digital mediums, became active on social media, and purchased HubSpot. Website traffic hasn’t skyrocketed. Long-term clients and more referrals make the jobs of your inside and outside sales teams easier.

Inbound Marketing 74

Inbound Marketing Paid Content Lead Ranking Work Management 74

Lake One

APRIL 23, 2019

According to MOZ , SEO is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. Keywords are a critical component for SEO strategy because they play a significant role in helping your website rank on SERPs. The Long and Short of It. Space is less crowded.

Keywords 40

Keywords SEO Long Tail Marketing Tips 40

SmartBug Media

AUGUST 24, 2023

HubSpot's content management system (CMS Hub) is not your average CMS. The CMS Hub is the next generation of website platforms because it allows companies to integrate their external-facing brand with their internal sales and marketing engine. Depending on your current process, you might find yourself with a substantial tech stack.

CMS Development 98

CMS Development Hubspot Marketing Websites Work Management 98

Hubspot

NOVEMBER 6, 2019

In fact, 64% of respondents in a HubSpot study said ads are annoying and intrusive. Contextual targeting is done through keywords and topics -- or central themes of a website. To build your keyword list, don't use long-tail keywords like you might for organic campaigns. But how does contextual targeting really work?

Ads 81

Ads PPC Long Tail Marketing Keywords 81

Biznology

FEBRUARY 24, 2014

Search Engine Optimization (SEO) is the process of maximizing the number of visitors to a particular website by ensuring the site appears high on the list of results returned by a search engine for particular keywords. 54% of people come to a website from a search engine (source: Forrester ). Photo credit: Sean MacEntee.

SEO 80

SEO Tools Tips Long Tail Marketing 80

Moz

FEBRUARY 24, 2021

Pew Social Trends noted in a recent essay that much like Millennials, who faced the Great Recession during their coming-of-age years, Gen Z will be affected by the pandemic for a long time to come. Furthermore, their nonchalance towards brand loyalty means they may be less likely to opt for a big brand website over others.

SEO 73

SEO CMS Development Marketing Analytics Tools Mobile Advertising 73

Outgrow

SEPTEMBER 23, 2022

About our guest: Scott Brinker is the VP of Platform Ecosystem and HubSpot as well as the founder and editor of Chiefmartec.com , the most popular blog on the internet devoted solely to the nexus of marketing and technology. And for this month we’re going to interview Scott Brinker, who is the VP of Platform Ecosystems at HubSpot.

Work Management 52

Work Management Marketing Automation Services Marketing Management Paid Search Agency 52

SmartBug Media

JUNE 30, 2020

Outlining what you want this virtual event to achieve will help you establish the foundation of your digital marketing efforts—from what long-tail keywords you’ll target, to the content you’ll need to generate, to the influencers and industry professionals you’ll flag for outreach. Have fun with this step and feel free to get creative.

Conference 110

Conference Paid Search Agency Webinar Metrics Peer-to-peer 110