SmartBug Media

JUNE 30, 2020

Outlining what you want this virtual event to achieve will help you establish the foundation of your digital marketing efforts—from what long-tail keywords you’ll target, to the content you’ll need to generate, to the influencers and industry professionals you’ll flag for outreach. Have fun with this step and feel free to get creative.

Conference 110

Conference Paid Search Agency Webinar Metrics Peer-to-peer 110

SmartBug Media

DECEMBER 19, 2022

Long-tail keywords, such as “labrador retriever puppies near me,” receive smaller keyword volumes. For one and two, think guest blogging, podcasting, webinar participation, event attendance, and so on.). HubSpot and Google Analytics tools can help you track the number of conversions sourced through an organic search.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Golden Spiral

MARCH 28, 2019

You scaled back your outbound efforts, hired a content marketer, redesigned your website, reallocated ad budget to digital mediums, became active on social media, and purchased HubSpot. Few download your content and even fewer — if any — attend your webinars. Are you thinking about the right short and long tail keywords?

Inbound Marketing 74

Inbound Marketing Paid Content Lead Ranking Work Management 74

Hubspot

SEPTEMBER 4, 2012

Here at HubSpot, we know a thing or two about webinars. We’ve set the Guinness World Record for largest online marketing seminar, we've hosted webinars with partners such as Facebook , LinkedIn and Salesforce and we’re able to host and promote in-house because of the modern marketing team we’ve built! 1) Pick a killer topic.

Webinar Metrics 28

Webinar Metrics Co-Registration Landing Pages Long Tail Marketing 28

Hubspot

FEBRUARY 7, 2013

So, you’ve decided to host a webinar. Webinars are fantastic for generating high quality leads , and they can also help you build stronger relationships with your current customers. But hosting a successful webinar? If you want to host a kick-butt webinar, there are a ton of moving parts that you'll have to prepare for.

Webinar Metrics 28

Webinar Metrics Landing Pages Co-Registration Long Tail Marketing 28

Hubspot

DECEMBER 23, 2010

Considering the large number of pages an eCommerce website can have, a long-tail keyword strategy is key to driving the most qualified traffic to your online storefront. With each product owning its own page proper long-tail keyword research and implementation is effective for two main reasons: 1.

eCommerce 28

eCommerce Keywords Long Tail Marketing Webinar Metrics 28

Hubspot

MARCH 14, 2011

In preparation for HubSpot’s webinar on local marketing tactics and trends , we identified a few traps businesses can easily fall into. Not Using Long-Tail Keywords. Well, you’d better have long-tail keywords throughout the on-page SEO elements of your site. Connect with HubSpot :

Long Tail Marketing 28

Long Tail Marketing Paid Search Agency Keywords Webinar Metrics 28

Hubspot

MARCH 15, 2011

Consistently publish remarkable, educational and valuable content with long-tail keywords. Optimize your URL, Page Title, Header and content of your page around long-tail keywords for On-Page SEO. Join Us for a Live Webinar: Blogging for eCommerce Sites. Connect with HubSpot :

eCommerce 28

eCommerce Search Marketing Google Organization 28

Hubspot

AUGUST 23, 2012

We recently co-hosted a smash-hit webinar with SEOmoz , The State of SEO. SEOmoz CEO Rand Fishkin and HubSpot Co-Founder Dharmesh Shah held a captive audience (and cracked a few jokes) talking about the SEO industry in 2012 -- and boy has it come a long way. hence the benefit of targeting long-tail keywords, instead!

Long Tail Marketing 28

Long Tail Marketing SEO SERP Ideal Customer Profiles 28

Valasys

AUGUST 19, 2019

Most brands still confuse content marketing with campaign & suppose that there exists a stop date, whereas they need to define & act upon the long & short term goals associated with their content marketing endeavors. 74% of the companies stated that converting leads into customers was their top priority .

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Hubspot

SEPTEMBER 24, 2010

Yesterday, we hosted an incredibly popular webinar called “Google Instant: Major Change for SEO.” ” It was attended by over 1,500 viewers, and by the end of the webinar, we had collected close to 200 questions. If you missed it, you can watch the webinar on-demand in our archives ! Connect with HubSpot :

Cost Per Click 28

Cost Per Click Google Webinar Metrics Long Tail Marketing 28

Hubspot

DECEMBER 23, 2011

Use tools like HubSpot's Keyword Grader to identify appropriate keywords and Google Insights for Search to see which keywords are trending in your industry, and you'll have an easier time not only brainstorming topics, but developing topics around what people clearly need more information on. Connect with HubSpot :

Lead Generation 28

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 28

Hubspot

NOVEMBER 22, 2010

The same question has been asked repeatedly on our website optimization webinars. Blogging is yet another chance to create content around long-tail keywords. Optimize each post around a long-tail keyword that you want to use to get found by prospects. Connect with HubSpot :

Long Tail Marketing 28

Long Tail Marketing Allocation Marketing Websites Keywords 28

Hubspot

SEPTEMBER 20, 2010

Write blog posts that are optimized for the long-tail of “holiday” centric keywords. will help your website rank better for these longer-tail niche keywords. will help your website rank better for these longer-tail niche keywords. Free Webinar: Internet Marketing Strategies for Ecommerce Websites.

eCommerce 28

eCommerce Tips Landing Pages Long Tail Marketing 28

Hubspot

JUNE 10, 2011

To learn more about Kevin, register for his upcoming webinar with HubSpot entitled "B2B eCommerce: The Next Frontier of Inbound Marketing". ” More clicks equals more traffic for your keywords and long-tail keywords. Register for the webinar and turn your website into your best sales person!

Inbound Marketing 28

Inbound Marketing eCommerce B2B Marketing B2B Thought Leadership 28

Hubspot

JULY 18, 2018

Here at HubSpot, we know a thing or two about webinars. set the Guinness World Record for largest online marketing seminar, hosted webinars with partners such as. No matter how great the content of your webinar is, though, it doesn't mean much if there's nobody there to hear it. What Is a Webinar/Webcast?

Webinar Metrics 52

Webinar Metrics Paid Content Co-Registration Tips 52

Hubspot

MAY 20, 2010

The Extra Long Tail - Say for example your website sells small electrical supplies. Go back into your blog archives and think about ways to promote what we at HubSpot call " Evergreen " content. This article was written by Shaun Pinney, a member of our consultant team at HubSpot. Connect with HubSpot :

Analytics 28

Analytics Long Tail Marketing Tips Content 28

Hubspot

APRIL 18, 2013

Long-Tail Keyword Expansion. These are your long-tail keywords , things like "red capri pants in petite," or "Red Sox bleacher seats.". Sort by the keywords that have converted and try to identify those long-tail keywords, which will tend to contain a few specific product details. Competitive Campaign.

PPC 28

PPC eCommerce Long Tail Marketing Lead Ranking 28

Hubspot

FEBRUARY 14, 2011

With an increased understanding that blogging and long-tail focused keyword strategies can bring in very qualified visitors from searches that more directly match their product offerings. Live Webinar: Use Inbound Marketing for Your eCommerce Site. Connect with HubSpot : A Focus on Search.

eCommerce 28

eCommerce Inbound Marketing Long Tail Marketing Amazon 28

Hubspot

MAY 26, 2010

A few of us at HubSpot sat down together and developed a guide and some questions to ask search engine marketing consultants that you are consider hiring. Are you looking for more long tail keyword rankings? Read 1 or 2 blog articles and watch a webinar on SEO. How long did it take? Connect with HubSpot :

Consulting 28

Consulting Work Management Marketing Management SEO 28

Marketing Insider Group

JUNE 15, 2020

I first had the opportunity to first hear Scott Brinker, VP of Platform Ecosystem at HubSpot, speak at the ITSMA Marketing Vision event several years ago. I later saw him give the keynote address at the Boston MarTech Conference along with guest appearance on marketing-related webinars. A: That is a great question!

Work Management 269

Work Management Marketing Automation Services Marketing Management Paid Search Agency 269

Hubspot

SEPTEMBER 30, 2010

This isn’t a tough step – Think about your dream long-tail keywords that you salivate at getting found on, perhaps “outsourced recruiting service” or “dire straits cover band” Make sure it’s something searchable – Imagine if someone searched for that phrase and found your blog post.

Business Blogging 28

Business Blogging Peer-to-peer Business Long Tail Marketing 28

Hubspot

OCTOBER 11, 2010

Most recently, we covered the website redesign topic in a webinar with HubSpot’s VP of Marketing, Mike Volpe. At HubSpot, we recommend that your blog is part of your site so that it attracts maximum SEO juices, e.g. www.yourdomain.com/blog or blog.yourdomain.com. Connect with HubSpot : Where should your blog live?

Marketing Websites 28

Marketing Websites Landing Pages Long Tail Marketing Digg 28

Hubspot

MARCH 29, 2017

However, educating prospects and showcasing your company as an industry authority can boost traffic and help you rank higher for certain long-tail keywords that people search. Webinars can also be a great asset to your marketing strategy. It's important to refrain from being too promotional with a blog. Increase Brand Awareness.

Inbound Marketing 28

Inbound Marketing Work Management Top of Funnel Marketing Management 28

Hubspot

JUNE 16, 2011

To learn more about CPC Strategy register for the upcoming webinar entitled "How To Promote Your Products On Google" presented by CPC Strategy's CEO, Rick Backus, and HubSpot. Adding merchant reviews is a surefire way to improve visibility on Google Shopping in the long term. Connect with HubSpot :

Optimization 28

Optimization Google CPC Cost Per Click 28

Contently

OCTOBER 15, 2020

We analyzed the entire B2B industry, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. Both tools occupy top spots on search rankings, driving more long-term value than your average blog post. Way back in 2011, some employees at HubSpot had an idea.

Lead Ranking 199

Lead Ranking Promotion Trends Top of Funnel 199

Hubspot

JANUARY 13, 2012

If you're optimizing for long-tail , informational keyword phrases like, "How to train a unicorn," you can also gain prominent placement in search engines to help solidify your authoritative status. Host Webinars. Put a real, live voice behind your content by hosting a webinar. Write Long-Form Content.

Ad Building 28

Ad Building Long Tail Marketing Content Thought Leadership 28

Hubspot

MAY 23, 2011

Inbound marketing teaches us to focus on the long tail where traffic may be lower but the opportunity to convert customers is huge. Inbound marketing tactics teach marketers to focus on the long tail where traffic may be low but your ability to convert customers can be amazing. Connect with HubSpot :

Paid Search Agency 28

Paid Search Agency Inbound Marketing Search Marketing Adwords 28

Hubspot

JANUARY 21, 2016

Your keyword strategy should incorporate short-tail (generalized) terminology backed by an extensive list of long-tail (targeted) phrases. While SEO may not be as keyword-focused as it once was, keywords are still a tremendously important component of a successful SEO strategy. 3) Create an editorial calendar for your blogs.

Planning 28

Planning Marketing Budget Creation Paid Search Agency Tips 28

Hubspot

MAY 22, 2014

You can target very niche long-tail keywords, and eventually, you may even decide to create persona-specific sections or channels for your blog. With dynamic content ( at HubSpot, we call it Smart Content ), you can display different messaging to different people based on what persona you have them assigned to.

Buyer Personas 28

Buyer Personas Long Tail Marketing Lead Scoring Lead Ranking 28

Webbiquity

SEPTEMBER 15, 2020

For this, you can use Long Tail Pro or Keywordtool.io. Keep them short: You don’t need to create long videos on YouTube, as those that are around two minutes in length get the most engagement as found by Hubspot. For checking which ones do well on YouTube search, you need to first figure out the most popular keywords.

Youtube 232

Youtube Video Marketing Generation Budget Programs 232

Zoominfo

JUNE 15, 2022

Better, more relevant content Profiling customers helps marketers produce more relevant, useful content by identifying long-tail keywords that are pertinent to the problems prospects are attempting to solve.

Ideal Customer Profiles 130

Ideal Customer Profiles Profiling Work Management Marketing Management 130

Hubspot

FEBRUARY 1, 2011

Likewise, never write, approve or publish a blog article unless you can point to the long-tail keyword bullseye you're aiming it at. Don't spend time planning a webinar and creating the offer button/landing page/web-to-lead form conversion path unless you know it's something your customers and prospects want.

Long Tail Marketing 28

Long Tail Marketing Lead Ranking Content Custom Publishing 28

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com. They quickly get it.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Marketing Insider Group

SEPTEMBER 21, 2020

HubSpot has also found similar results, with some variation based on blogging goals. Image source: HubSpot. These are the contacts who you can send promotional content, news about product updates, early-bird specials to webinar and events, and more. For organic traffic, three to four times a week will do the trick.

Top of Funnel 309

Top of Funnel Paid Search Agency Companies Marketing Automation Services 309

Contently

OCTOBER 15, 2021

We analyzed the entire B2B content marketing landscape, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. Both tools occupy top spots on search rankings, driving more long-term value than your average blog post. Way back in 2011, some employees at HubSpot had an idea.

Lead Ranking 91

Lead Ranking Promotion Enterprise Management Trends 91

Sana Commerce

JULY 13, 2022

Since so much of B2B business if built on developing strong, personal relationships with customers , stakeholders can often assume blogging is a long-term and ultimately low-impact marketing tactic for demand generation. Watch our on-demand webinar to get started. Curious to learn more about e-commerce SEO? Benefits of B2B blogging.

Tips 52

Tips B2B B2B Thought Leadership Lead Scoring 52