SmartBug Media

JULY 27, 2020

SEO is best implemented as a long-term strategy rather than a short-term plan, but there are some ways to quickly improve your rankings for your website. There are a variety of platforms to assist with improving your SEO, such as SEMrush , Moz , Yoast SEO , and HubSpot. Improve Technical Errors. Page title. Meta description.

SEO 93

SEO Optimization Marketing Websites Long Tail Marketing 93

The Lead Agency

AUGUST 8, 2019

This, however, doesn’t seem to have significantly impacted the success that individuals can achieve by applying this content marketing tactic. Businesses that blog witness their monthly leads rise by 126% more than those who don’t” – HubSpot If you want to achieve exceptional results through blogging, differentiation is key.

Marketing Websites 63

Marketing Websites Long Tail Marketing Lead Scoring Lead Ranking 63

SmartBug Media

FEBRUARY 5, 2020

Search engine optimization has come a long way over the past 25 years. Long gone are the days of publishing high volumes of low-quality, wafer-thin content and expecting your search engine rankings to increase. So, without further ado, here are nine tactics you can use to outrank your competitors in search engine results.

SEO 87

SEO Tips SERP Content 87

DAGMAR Marketing

APRIL 15, 2022

It is predicted that Google processes approximately 63,000 search queries every second ( HubSpot ) 70 percent of marketing experts believe that SEO yields better results than PPC ( SERPWATCH ) 49 percent of respondents say that organic search has the highest return on investment (ROI) of any marketing channel ( Search Engine Journal ). .

Statistics 94

Statistics SEO POS Lead Scoring 94

Hubspot

MARCH 3, 2020

Local search marketing is the process and tactics you use to reach your local audience online. Source: HubSpot via Google ). Target long-tail keyword variations. What is local search marketing? This is the type of marketing that brick-and-mortar businesses use to reach potential customers on the web. Source: comScore ).

Long Tail Marketing 68

Long Tail Marketing SERP Keywords Mobile Marketing 68

SmartBrief - Marketing

SEPTEMBER 25, 2023

Let’s not even get started on what Hubspot, Tablea and Domo can do for your reporting and tracking. That customer journey began long before and continues well beyond the software we may use to monitor our website. . All of that is great. Two significant opportunities exist, both involving backing up our marketing process.

Marketing Attribution 52

Marketing Attribution Planning Advertising Agencies Marketing Analytics Tools 52

EveryoneSocial

FEBRUARY 26, 2019

Yet, for B2B, content production and promotion can produce consistent results in the long-term if approached correctly. That is target both long-tail and short-tail keywords that will have the best impact. Your content ROI will suffer in the long-run. In a way, there may be some truth to those concerns.

Paid Content 77

Paid Content B2B Marketing Marketing & Strategy Enterprise Management 77

Hubspot

APRIL 2, 2018

By optimizing a web page around topics first, you can rank well for long-tail keywords related to that topic. You are associating these topics with popular short-tail keywords, as you can tell, but you're not dedicating individual blog posts to these keywords. Step 2: Make a List of Long-Tail Keywords Based on These Topics.

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

Hubspot

MAY 28, 2020

Because the data is aggregated from our customer base, please keep in mind that individual businesses, including HubSpot's, may differ based on their own markets, customer base, industry, geography, stage, and/or other factors. Gmail and Google Calendar integrations with HubSpot. Zoom integration with HubSpot. What We're Seeing.

Advertising Benchmark 94

Advertising Benchmark Response Rate Advertising Agencies Outreach 94

Hubspot

MARCH 19, 2020

You can include short-tail (e.g., "AI") AI") and long-tail (e.g., These pieces of cluster content will provide more detail related to a specific long-form keyword that's related to the main topic you covered on the pillar page. You can develop a pillar page for each of your company's main focus areas.

Lead Ranking 100

Lead Ranking Traffic SEO Lead Scoring 100

Optinmonster

FEBRUARY 21, 2024

Put in the work today, and your posts will bring you tons of traffic for a long time to come. Then, he made this long listicle even better by splitting the ideas up into 7 different sections. Then, he hoped to get long-term search engine traffic as a result. The beauty of organic traffic is that it virtually never dies.

Paid Content 78

Paid Content Traffic Webinar Metrics Marketing & Strategy 78

Hubspot

APRIL 4, 2016

The great thing about an inbound marketing tactic like blogging is that it lets you attract the most qualified prospects to your business, wherever they may be. As part of HubSpot's 2015 Year in Review , we wanted to celebrate the success of our partners and the impact they've had on their clients businesses.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Long Tail Marketing 28

Hubspot

JUNE 27, 2011

5) Optimized for long-tail keywords. River Pools knew it was best to target easier keywords when just getting started, and very specific words--or long-tail keywords--worked best. For example, 'vinyl liner pools' was a long-tail term the company targeted. Connect with HubSpot :

Traffic 28

Traffic Long Tail Marketing Tactics Paid Search Agency 28

Hubspot

JANUARY 26, 2017

Use keyword research tools such as Google AdWords and HubSpot's Keywords App to determine the long-tail, conversational keywords your audience is searching for. These tactics primarily consist of publishing high-quality content and promoting it in hopes that other sites will link to it.

Google 28

Google Contingency Planning Clickthrough SERP 28

Atomic Reach

JANUARY 21, 2019

As HubSpot states, 55% of marketers say blog content creation is their top inbound marketing priority. This is why it is essential to find competitive long tail keywords that are searched for quite a bit but are not so broad that your content will get lost in the shuffle. So we ask, is content creation actually challenging?

Lead Scoring 91

Lead Scoring Lead Ranking Content Keywords 91

Hubspot

DECEMBER 22, 2016

Searchers tend to use very specific “long-tail” keywords, keyword phrases and questions when they’re looking for something. Long-tail keywords comprise up to 70% of all search traffic and can unlock the door to successful SEO. Turn a long-winded sentence into two. Keep your paragraphs to 2-3 sentences max.

Lead Scoring 36

Lead Scoring Lead Ranking Long Tail Marketing SEO 36

Hubspot

FEBRUARY 12, 2014

When it comes to keyword selection for startups, long-tail terms are great ones to go after. Once you know broad terms related to your business, do some research to figure out some of the popular long-tail searches related to those terms. 3) Know your competitors like your best friend.

PPC 28

PPC Startups Long Tail Marketing Planning 28

Hubspot

OCTOBER 14, 2013

moments at my time here at HubSpot. 1) Long-Tail Keywords. 1) Long-Tail Keywords. Long-tail keywords are cool. So, for example, a regular keyword for HubSpot would be “HubSpot.” But a long-tail keyword could be something like “inbound marketing software.”.

Long Tail Marketing 28

Long Tail Marketing Work Management Marketing Management RSS 28

Hubspot

OCTOBER 14, 2013

moments at my time here at HubSpot. 1) Long-Tail Keywords. 1) Long-Tail Keywords. Long-tail keywords are cool. So, for example, a regular keyword for HubSpot would be “HubSpot.” But a long-tail keyword could be something like “inbound marketing software.”.

Long Tail Marketing 28

Long Tail Marketing Work Management Marketing Management RSS 28

Hinge Marketing

SEPTEMBER 30, 2015

In Hubspot's recent State of Inbound marketing report , 41 percent of marketers confirmed content marketing's positive ROI. As a long-tail strategy, you can track prospects along the buying cycle and eventually even show how many of those contacts converted into opportunities and then paying clients. A/B Test Results.

Work Management 48

Work Management Buy Analytics Marketing Management 48

Hubspot

MARCH 14, 2011

In preparation for HubSpot’s webinar on local marketing tactics and trends , we identified a few traps businesses can easily fall into. Not Using Long-Tail Keywords. Well, you’d better have long-tail keywords throughout the on-page SEO elements of your site. Connect with HubSpot :

Long Tail Marketing 28

Long Tail Marketing Paid Search Agency Keywords Webinar Metrics 28

Hubspot

MARCH 29, 2013

The best inbound marketers do, indeed, play a good long game, but you can use inbound marketing tactics and strategies to move the needle immediately, too. 3) Identify a Long-Tail Keyword Phrase With High Search Volume. Long-tail keyword phrases are very targeted search terms, typically three words or more.

Paid Content 28

Paid Content Inbound Marketing Long Tail Marketing Landing Pages 28

Hubspot

NOVEMBER 1, 2016

It's a long-term investment that has a lower cost with slower rate of return. There's no long term benefit or exponential growth. Your SEO strategy will return the most relevant visitors to you if work with long tail keywords (LTKs) that are queries containing the language your ideal students use to search for what they want.

SEM 28

SEM Top of Funnel Long Tail Marketing Digital Asset Management 28

Hubspot

MARCH 22, 2012

For example, not all of the traffic that lands on HubSpot's site actually knows that we sell inbound marketing software. So while it's important to target a search term like "inbound marketing," it's crucial to also target a long-tail term like "how to get leads with social media." You've got a great new search term to target.

Keywords 28

Keywords Research Long Tail Marketing SEO 28

Hubspot

AUGUST 18, 2010

SEO Tactics. Long Tail SEO. Connect with HubSpot : Check out these awesome infographics for some visual instruction and information about SEO: 1. Order of SEO Operations. Search Engine Marketing ROI. The Visual FAQ of SEO. SEO vs. PPC. SEO Check List. SEO Factors. SEO ROI Is King. Local Search. The Social Media Effect.

SEO 28

SEO Long Tail Marketing FAQ PPC 28

Hubspot

DECEMBER 2, 2011

Source: HubSpot via Google ) Tweet This Stat! Target long-tail keyword variations for your geographic area. You can perform long-tail keyword research in Google's Keyword Tool, or if you use HubSpot software, use HubSpot’s Keyword Tool to help find variations you might not have thought of before.

Long Tail Marketing 28

Long Tail Marketing SERP Stats Keywords 28

Hubspot

AUGUST 23, 2012

SEOmoz CEO Rand Fishkin and HubSpot Co-Founder Dharmesh Shah held a captive audience (and cracked a few jokes) talking about the SEO industry in 2012 -- and boy has it come a long way. And the easiest way to get those quick wins is to target long-tail keywords -- typically classified as phrases that are three or more words in length.

Long Tail Marketing 28

Long Tail Marketing SEO SERP Ideal Customer Profiles 28

Hubspot

FEBRUARY 23, 2016

Looking to bring in more leads and customers to their website, the folks at Marco teamed up with HubSpot Partner Leighton Interactive to explore the possibilities of inbound marketing. As part of HubSpot's 2015 Year in Review , we wanted to celebrate the success of our partners and the impact they've had on their clients businesses.

Traffic 28

Traffic Buyer Personas Top of Funnel SEO 28

Hubspot

JULY 22, 2015

Another valuable tactic is spending time optimising your most valuable keywords. HubSpot customers can use the Keyword Tool do just that. You can sort keywords by ranking, conversion, and long tail opportunities to uncover which keywords you should prioritise. 2) How to Find Your Most Valuable Keywords.

Cost Per Click 28

Cost Per Click Traffic Marketing Websites CPC 28

Adobe Experience Cloud Blog

MAY 12, 2016

One of the most popular sessions came from Joe Chernov, Vice President of Marketing for InsightSquared and a former marketing exec of both Eloqua and Hubspot, who made his stage debut for Marketo this year with a session called Growing Beyond Inbound with Account-Based Marketing. If they re-engaged, they were much more likely to close.

Top of Funnel 48

Top of Funnel Account Based Marketing ABM Lead Ranking 48

Webbiquity

OCTOBER 6, 2020

And tips about which old, dodgy, or just plain ineffective tactics are best avoided. Don’t overly rely on SEO; use paid search, social media, influencer marketing, and other lead generation tactics. Focus on long-tail searches. Google likes to see long visits and low bounce rates. Write conversationally.

SEO 210

SEO Webcast Budget Programs High Quality Lead 210

Hubspot

SEPTEMBER 20, 2010

Write blog posts that are optimized for the long-tail of “holiday” centric keywords. will help your website rank better for these longer-tail niche keywords. will help your website rank better for these longer-tail niche keywords. Connect with HubSpot : Are you prepared to take advantage?

eCommerce 28

eCommerce Tips Landing Pages Long Tail Marketing 28

Hubspot

SEPTEMBER 15, 2011

How long does it typically take a lead to become a customer after his or her first inquiry? As an inbound marketing tactic, lead nurturing is all about understanding the nuances of your leads' timing and needs. Connect with HubSpot : Instead, take a look at your existing sales funnel. Photo Credit: lovstromp.

Lead Nurturing 28

Lead Nurturing Advertising Benchmark Sales Qualified Leads Campaigns 28

Hubspot

MAY 23, 2011

This is partially why outbound tactics, like paid search and display have fallen out of focus. In fact, the skills you develop from the execution of inbound marketing tactics can have an incredible impact on the performance of outbound channels like paid search. Complement Successful Inbound Marketing Tactics. Fill In SEO Gaps.

Paid Search Agency 28

Paid Search Agency Inbound Marketing Search Marketing Adwords 28

Hubspot

DECEMBER 8, 2011

However, if you see a bigger slip, like position 3 to position 8 or page 1 to page 2, it's a sign that your SEO strategist isn't thinking long term. Not only will these black hat tactics not help your SEO, but they will also fiercely harm it. Connect with HubSpot : Google Panda has made sure of that. What do you think?

SEO 28

SEO Long Tail Marketing Lead Scoring Lead Ranking 28

Contently

OCTOBER 15, 2020

In our brand new report, we set out to highlight tactics that could help your brand thrive. We analyzed the entire B2B industry, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. Way back in 2011, some employees at HubSpot had an idea. HubSpot was clearly onto something.

Lead Ranking 199

Lead Ranking Promotion Trends Top of Funnel 199

Hubspot

MARCH 26, 2013

Search for your top keyword phrases -- short and long tail -- to see who else is listed with you in the SERPs for those phrases. Tools and tactics to help you do this include: Searching for branded keywords in Google Trends ; this will give you a great trend line of your performance compared to your competitors.

SEO 28

SEO SERP Buyer Personas Allocation 28