Hubspot

NOVEMBER 1, 2016

It's a long-term investment that has a lower cost with slower rate of return. Infusing all your digital assets with SEO best practices should be part of your standard practice for every piece of digital content your school publishes. There's no long term benefit or exponential growth. Those days are long gone.

SEM 28

SEM Top of Funnel Long Tail Marketing Digital Asset Management 28

Hubspot

DECEMBER 2, 2011

From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the SERPs. Source: HubSpot via Google ) Tweet This Stat! Target long-tail keyword variations for your geographic area. It's in the Numbers.

Long Tail Marketing 28

Long Tail Marketing SERP Stats Keywords 28

Marketing Insider Group

SEPTEMBER 21, 2020

With a well-executed strategy, it’s possible to get your blog at the top of the search engine results pages (SERPs) and compete with high-authority sites. Configure your blog with a custom URL structure. What you’re doing here is creating permanent URLs for individual blog posts. Publish Frequently.

Top of Funnel 311

Top of Funnel Paid Search Agency Companies Marketing Automation Services 311

Hubspot

JANUARY 20, 2020

For instance, let's say you find there's high monthly search volume (MSV) on the long-tail keyword , "How to improve your open-rate.". these features aren't going away, and they can steal traffic from everyone on the SERP. But this misses the bigger picture you should be exploring. You might as well be the one that gets it.

Keywords 84

Keywords Hubspot SEO Research 84

Single Grain

MARCH 29, 2023

Similarly, an effective SEO foundation builds a reliable source of traffic, leads and revenue in the long run. In this quick guide, I’ll cover the essential enterprise SaaS SEO elements to succeed in the SERPs. HubSpot, Zapier and Monday are examples of enterprise SaaS brands, and attract millions of users via SEO.

Enterprise Management 52

Enterprise Management SEO Top of Funnel Long Tail Marketing 52

Hubspot

DECEMBER 8, 2011

Whichever camp you're in, a reality check is always healthy to see if you can fix what feels like broken SEO; or, if you're seeing lots of wins in the SERPs, drive even more success from your SEO efforts. How to Fix It: Target long tail keywords that incorporate the head term you would like to rank for.

SEO 28

SEO Long Tail Marketing Lead Scoring Lead Ranking 28

Navigate the Channel

MAY 22, 2023

And because search engines need something to tell them what a specific page is about, so they can index and rank it in the search engine results pages (SERPs), they crawl with an eye for keywords. According to inbound marketing and sales software Hubspot , the sweet spot for keyword frequency is between 0.5%

Keywords 65

Keywords Inbound Marketing Optimization SEO 65

Hubspot

MARCH 15, 2018

Listen as HubSpot's own Matt Barby and Victor Pan clear things up: HubSpot customers: If you want to see specific SEO optimization tips for your individual blog posts, click the bar graph icon on the far left side of the blog editor when you're working on the post to access the SEO Optimization screen. Why long-tail keywords?

SEO 101

SEO Optimization Long Tail Marketing Lead Ranking 101

Hubspot

DECEMBER 12, 2011

Blog - A part of your website where you should regularly publish content (e.g. Canonical URL - The canonical URL is the best address on which a user can find a piece of information. Specifying the canonical URL helps search engines understand which address for a piece of content is the best one. Connect with HubSpot :

PageRank 28

PageRank SEO Lead Scoring Lead Ranking 28

Single Grain

JUNE 26, 2020

The better Google is at answering queries within the SERPs, or directing users to ads instead of organic listings, the more money it makes. The SERPs are changing (and for most of us, not for the better). These are the 16 main features that come up in Google's SERPs: How are they changing? By: Disguising ads. We work harder.

Traffic 145

Traffic Paid Content SEO Organization 145

Hubspot

DECEMBER 17, 2013

Since we haven''t explained the connection between blogging and SEO in-depth for a long time, we figured it''s high time we get to it. Because every time you write a new blog post, you create a new URL for your site -- and every new URL is a new opportunity for your website to be ranked in search. Now think about it.

Organization 28

Organization Long Tail Marketing Clickthrough SEO 28

Hubspot

SEPTEMBER 13, 2017

Here on the HubSpot blog, we've been writing content for a long time -- more than 10 years. And for a while, that strategy has worked for us, and we were able to start ranking for competitive keywords in search engine results pages (SERPs). For example, on the HubSpot domain, we have an Instagram marketing pillar page.

Long Tail Marketing 74

Long Tail Marketing SERP Keywords Content 74

ClearVoice

MARCH 26, 2021

Here are the six key steps we’ll delve into to achieve the content gap analysis of our dreams: Competitive / SERP Analysis. Once you have a clear understanding of what’s out there, of the topics and keywords covered, begin to analyze the SERPs or Search Engine Results Pages that correspond to top search queries for your industry.

Analysis 111

Analysis Paid Content Top of Funnel Content 111

Conductor

JULY 6, 2022

With robust enterprise SEO strategies, you can run awareness-building campaigns and highly-targeted regional or product-specific campaigns to increase your brand’s visibility on SERPs (search engine results pages). These features, along with your URL, let search engines and users know what value your page delivers to target audiences.

Enterprise Management 59

Enterprise Management SEO Lead Scoring Lead Ranking 59

Hubspot

OCTOBER 27, 2020

HubSpot's first season of Skill Up is all about SEO. In this series, HubSpot Director of Acquisition (and co-founder of Traffic Think Tank ) Matthew Howells-Barby and Academy professor Jorie Munroe dive into everything a search-oriented marketer or SEO needs to know this year. SparkToro Trending. SEO Courses. SEO Training.

Resources 99

Resources SEO Lead Ranking Marketing Analytics Tools 99

Hubspot

FEBRUARY 20, 2020

Creating content can have a powerful long-term impact, too: over its lifetime, one compounding blog post creates as much traffic as six decaying posts. Unfortunately, that leads to a new problem: the SERPs are getting a little overcrowded. URL structure. Pages with long load times. Long introductions. Broken links.

Organic Leads 97

Organic Leads Lead Ranking Lead Scoring SEO 97

Hubspot

DECEMBER 6, 2012

We’ve all been there -- you hit publish on a blog post and expect the social shares, page views, and agreeable comments to start rolling in. So it takes more effort than simply publishing content and doing your typical marketing to reach your audience and generate leads. That means there's a lot of content. and also, a ton of noise.

Tips 28

Tips Content SERP Viral Marketing 28

Single Grain

JANUARY 29, 2020

Think about it: when discussing CRMs with your colleagues or managers, how many times did the name Salesforce or HubSpot come up? Let's take HubSpot for instance. Why do you need to get to the top of the SERPs so bad? People trust Google, so ranking at the top of the SERPs builds trust and credibility for your brand.

Paid Content 140

Paid Content Marketing Budget SEO Lead Ranking 140

Single Grain

JULY 1, 2021

Undeservedly hated and commonly despised, external links have long lived in the shadow of their internal brethren. As a reader, I’m not inspired to click: d) Place a Long-Anchored, Keyword-Rich Internal Link in Close Proximity to the Outbound Link. Why a long tail? Well, no more!

PageRank 140

PageRank SEO Marketing Budget Lead Scoring 140

Hubspot

NOVEMBER 23, 2011

As long as your design efforts don't distract visitors from reading, sharing, or interacting with your site, your design is fine as it is. While your publishing volume should certainly remain competitive for your industry, keep the quality of your content up too, or you'll be penalized in the SERPs and your analytics.

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Landing Pages 28

Hubspot

FEBRUARY 9, 2015

If you have already done some keyword research and mapped out the groups you will target, here are a couple of tactics for finding long-tail phrases to include in the body of your content. HubSpot Keyword Tool. What other content has been published on this topic before? Search on KWFinder.com. Have people engaged with it?

Process 28

Process Research Long Tail Marketing Validation 28

Single Grain

FEBRUARY 8, 2023

Attracts a lot of organic traffic: Pillar posts drive a heavy traffic flow as they rank higher for short-tail keywords with a high search volume. The “People Also Ask” questions in the Google SERPs make for great titles for your H2 and H3 sections. Find out the search volume of the topic to analyze the traffic potential.

Traffic 59

Traffic Lead Scoring Lead Ranking Long Tail Marketing 59

Single Grain

JULY 3, 2023

Off-page SEO: This refers to actions taken outside of your own website to impact your rankings within SERPs. SEO requires time and continuous effort to improve your site’s content, design, and backend structure to naturally rank higher in the SERPs. Another difference is the scope of their strategies.

SEM 52

SEM Paid Content Lead Ranking Lead Scoring 52

Hubspot

OCTOBER 9, 2019

Publish: Publish your post on your blog. At HubSpot, we do this by using the pillar/topic cluster model. Then, you write "cluster content," or supporting blog posts, targeting long tail keywords that show you've covered a topic exhaustively. Focusing on long-term traffic will help you rank higher on search engines.

Paid Content 78

Paid Content Traffic Marketing Websites Lead Ranking 78

seo.co

MARCH 22, 2021

When your site ranks in the search engine results pages (SERPS) for certain keywords and phrases, you’ll drive targeted traffic to your website from users who click on your links. You can certainly generate traffic from content marketing , but you won’t get anywhere near as much traffic as you can generate by ranking high in the SERPs.

Lead Scoring 113

Lead Scoring Lead Ranking De-duplication Long Tail Marketing 113

Optinmonster

AUGUST 27, 2023

What is your publishing schedule? Then consider posts that are: Useful Educational Fun Controversial You can also publish roundups, personal stories, and lifestyle posts. It’s an SEO tool but is also a great way to quickly grab all the URLs from your site. How Long Should Your Content Be?

Paid Content 95

Paid Content Content Marketing Top of Funnel Planning 95

Hubspot

JANUARY 6, 2012

If you want to know more, well, just Google it; the result is usually in position 2 or 3 in the SERPs. It's not an uncommon problem: Businesses with the same name as you could be the ones appearing in the top of the SERPs, or negative ads could outrank your website, causing serious damage to your reputation. Audit the Search Landscape.

Long Tail Marketing 28

Long Tail Marketing SERP Blogger Keywords 28

Single Grain

JUNE 10, 2021

SEMrush helps you generate hundreds of long-tail, question-related content ideas to help you boost your website traffic. Dive Deeper: Why You Should Use Long-Tail Keywords in Your SEO Campaign. The SERP feature allows you to analyze how other web pages are ranking on the internet for the search query.

Marketing Automation Services 94

Marketing Automation Services Paid Content Enterprise Management Tools 94

Webbiquity

NOVEMBER 28, 2011

are the most retweetable day/time of the week, per Dan Zarella of HubSpot. (I Social Media 2011 Just The Stats by Reciprocate Karen Emanuelson shares research from HubSpot showing that there are 10.3 ” 60% of shared information contains links to published content (online publications, blogs, etc.); And 73% of U.S.

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100