Hubspot

OCTOBER 25, 2019

The truth is, though, permalinks and SEO have a lot more in common than you may think, and — when done correctly — can only benefit your website in the long run. Look at the URL of this post. A permalink is the full URL of a website or webpage. If you’re targeting a long tail keyword (i.e.,

SEO 68

SEO Long Tail Marketing Keywords Tagging 68

Hubspot

JANUARY 29, 2020

Over time, you can become more confident and/or aggressive in how you target keywords, but don't forget to ensure that the keywords you're targeting are relevant to your business and your website as a whole.". Specialist Rachel Leist says it's a pivotal ranking factor: Rachel Leist - HubSpot. Analyze search intent. Keyword Surfer.

Keywords 96

Keywords Paid Search Agency Google Ads 96

Biznology

FEBRUARY 24, 2014

Search Engine Optimization (SEO) is the process of maximizing the number of visitors to a particular website by ensuring the site appears high on the list of results returned by a search engine for particular keywords. 54% of people come to a website from a search engine (source: Forrester ). Photo credit: Sean MacEntee.

SEO 80

SEO Tools Tips Long Tail Marketing 80

Hubspot

APRIL 4, 2016

Well, when Conversant Bio started a blog with the help of HubSpot Partner SmartBug Media and started creating content around disease research, their blog visits went from about 5,000 visits in December 2014 to 34,000 visits per month ten months later in October 2015. Not only that, but they saw the number of quality leads increase by 700%.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Long Tail Marketing 28

Hubspot

DECEMBER 22, 2016

You also need to focus on writing SEO-driven, keyword-focused content that attracts not only website traffic, but the right kind of traffic. How else will they find your content and website? Searchers tend to use very specific “long-tail” keywords, keyword phrases and questions when they’re looking for something.

Lead Ranking 36

Lead Ranking Lead Scoring Long Tail Marketing SEO 36

Hubspot

NOVEMBER 4, 2010

When I’m making a purchase online I hate having to navigate through a website to find what I’m looking for. Here are 3 tips to improving search engine optimization for your product pages: 1. Categorize and Optimize Product Page URLs. Connect with HubSpot : Don’t make me dig.

eCommerce 28

eCommerce Optimization Tips Long Tail Marketing 28

Moz

FEBRUARY 20, 2019

Both instances can lead to leaky conversion funnels and missed opportunity for long term traffic flows. Email has elaborate automated flows that strive to leverage subscribers that come from the stellar content on the website. You're not making an automated report — even a HubSpot intern can do that.

Analysis 55

Analysis Advertising Channels Marketing Analytics Tools SEO 55

Hubspot

OCTOBER 14, 2013

moments at my time here at HubSpot. 1) Long-Tail Keywords. 1) Long-Tail Keywords. Long-tail keywords are cool. So, for example, a regular keyword for HubSpot would be “HubSpot.” But a long-tail keyword could be something like “inbound marketing software.”. 4) Alt Text.

Long Tail Marketing 28

Long Tail Marketing Work Management RSS Marketing Management 28

Hubspot

OCTOBER 14, 2013

moments at my time here at HubSpot. 1) Long-Tail Keywords. 1) Long-Tail Keywords. Long-tail keywords are cool. So, for example, a regular keyword for HubSpot would be “HubSpot.” But a long-tail keyword could be something like “inbound marketing software.”. 4) Alt Text.

Long Tail Marketing 28

Long Tail Marketing Work Management Marketing Management RSS 28

Hubspot

NOVEMBER 1, 2016

Search engine marketing (SEM) is comprised of both search engine optimization (SEO) and pay-per-click (PPC) campaigns. You can use both these strategies to direct traffic to your school's website, blog, or other digital assets you have, e.g. a landing page/microsite promoting a new school program. Those days are long gone.

SEM 28

SEM Top of Funnel Long Tail Marketing Digital Asset Management 28

Hubspot

NOVEMBER 17, 2011

But the search landscape is shifting, and more searchers are typing in long tail search terms to find what they're looking for in search engines. Not surprisingly, marketers and SEOs are responding by shifting their attention to long tail search optimization. What Are Long Tail Keywords?

Long Tail Marketing 28

Long Tail Marketing Lead Scoring Lead Ranking SERP 28

Hubspot

MARCH 29, 2013

The best inbound marketers do, indeed, play a good long game, but you can use inbound marketing tactics and strategies to move the needle immediately, too. Make sure your website has the right messaging to help visitors pass the blink test. Add offers to your website that appeal to visitors and leads in all stages of the funnel.

Paid Content 28

Paid Content Inbound Marketing Long Tail Marketing Landing Pages 28

Convert

MAY 12, 2022

Talia Wolf , Founder and Chief Optimizer, Getuplift. We’ll show you how to use that to improve your conversions no matter what aspect of your Shopify store you’re trying to optimize. Shopify Store Search Engine Optimization Checklist. Just look at this result for “buy custom designed shoes”: See any “myshopify” in the URL?

Paid Search Agency 69

Paid Search Agency Optimization Advertising Agencies Ad Agencies 69

Marketing Insider Group

MARCH 7, 2021

You can also add RSS feeds to get content from the websites you regularly visit. Flipboard curates and showcases content from various trusted sources and websites based on the topics of interest you follow. You can track everything from your website traffic to visitor demographics to help you improve your pages.

Budget Programs 363

Budget Programs Content Marketing Planning Tools 363

Hubspot

MARCH 15, 2011

Major differences exist between Google Organic Search and Google Shopping Search for your eCommerce website. You have to optimize your website for Google Organic Search and optimize your data feed for Google Shopping in order to rank high in both locations. Go here to create an account and submit your website.

eCommerce 28

eCommerce Search Marketing Google Organization 28

Valasys

AUGUST 19, 2019

Content marketing is also associated with the on & off-page optimization of a business’ website , with diverse Email Marketing Campaigns for reputation building & enhancing brand resonance. According to the Content Marketing Institute, Content marketing lies at the very core of all the lead generation efforts.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Navigate the Channel

MAY 22, 2023

And, if you’re not a search engine optimization (SEO) specialist, you may not be sure why keywords matter so much TO YOU. Think of keywords as topics, or ideas that form content on a website. Although there’s no one-size-fits-all approach, consider the following ways to optimize your keyword density rate for SEO purposes.

Keywords 65

Keywords Inbound Marketing Optimization SEO 65

Hubspot

MARCH 15, 2018

Blogging helps boost SEO quality by positioning your website as a relevant answer to your customers' questions. Search engine optimization is incredibly important for marketers. In this post, we'll cover how to optimize your blog posts for the keywords you care about, along with a few other optimization tactics you should keep in mind.

SEO 101

SEO Optimization Lead Ranking Long Tail Marketing 101

Hubspot

OCTOBER 22, 2010

What if your URL has more than 140 characters and you want to share it via Twitter? is a utility that allows you to shorten a long URL, share it and then analyze the resulting usage of the link. is a utility that allows you to shorten a long URL, share it and then analyze the resulting usage of the link.

Long Tail Marketing 28

Long Tail Marketing Tools Content Youtube 28

Hubspot

MAY 3, 2010

The number of terms that a website can rank for is directly related to the size of the site. More often than not, the difference between a 50 page website and a 500+ page site is a blog. For example "HubSpot | How to use a Blog." Instead you would want "How to use a Blog | HubSpot." Connect with HubSpot :

Traffic 28

Traffic Organization Long Tail Marketing Lead Ranking 28

Hubspot

DECEMBER 2, 2011

You do everything in your power to get your website in the top search engine ranking positions! And luckily, there’s a lot you can do to tip the scales in your website’s favor. Why Optimize for Local Search? Source: HubSpot via Google ) Tweet This Stat! Source: HubSpot via Google ) Tweet This Stat!

Long Tail Marketing 28

Long Tail Marketing SERP Stats Keywords 28

Hubspot

FEBRUARY 23, 2016

Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers. Create a new blog section on the HubSpot platform with blog posts catered to those buyer personas.

Traffic 28

Traffic Buyer Personas Top of Funnel SEO 28

Hubspot

SEPTEMBER 28, 2016

If the top position holders are high authority sites such as New York Times, Forbes, INC.com, or (generally speaking) websites with.edu or.gov urls, chances are your blog is not going to out rank them. To help supercharge your blog’s ranking, follow these 7 tips: 1) Increase blog ranking with optimization.

Organization 28

Organization Tips Correlation CTR 28

Hubspot

AUGUST 23, 2012

SEOmoz CEO Rand Fishkin and HubSpot Co-Founder Dharmesh Shah held a captive audience (and cracked a few jokes) talking about the SEO industry in 2012 -- and boy has it come a long way. And the easiest way to get those quick wins is to target long-tail keywords -- typically classified as phrases that are three or more words in length.

Long Tail Marketing 28

Long Tail Marketing SEO SERP Ideal Customer Profiles 28

Marketing Insider Group

SEPTEMBER 21, 2020

Companies that practice blogging get 97% more links to their websites. To get started, you’ll need a blogging or website builder platform. Because it’s so universal, everyone in website maintenance and content marketing knows how to use it. Configure your blog with a custom URL structure. I always recommend WordPress.

Top of Funnel 317

Top of Funnel Paid Search Agency Companies Marketing Automation Services 317

Hubspot

DECEMBER 12, 2011

Do you want to optimize your website but have trouble communicating with the technical folks running it? This is a list of the 40 most essential search engine optimization (SEO) terms to help marketers communicate with developers and understand how to optimize their websites. 40 SEO Terms You Must Know!

PageRank 28

PageRank SEO Lead Scoring Lead Ranking 28

Single Grain

MARCH 29, 2023

Similarly, an effective SEO foundation builds a reliable source of traffic, leads and revenue in the long run. Enterprise SaaS SEO is a marketing strategy that focuses on optimizing and scaling large Software-as-a-Service websites (with thousands or millions of pages) to increase profit margins through organic traffic.

Enterprise Management 52

Enterprise Management SEO Top of Funnel Long Tail Marketing 52

Hubspot

JANUARY 20, 2020

For instance, let's say you find there's high monthly search volume (MSV) on the long-tail keyword , "How to improve your open-rate.". A lot of writers think they need to 'SEO-optimize" their writing style, but if you're a good writer, you're already doing a lot of things right without realizing it.". data and opportunity.

Keywords 84

Keywords Hubspot SEO Research 84

Hubspot

JUNE 15, 2010

Do you want to optimize your website but have trouble communicating with the technical folks running it? This is a list of essential search engine optimization (SEO) terms to help marketers communicate with developers, and understand how to optimize their websites. Add ALT text to images whenever possible.

PageRank 28

PageRank SEO Long Tail Marketing RSS 28

Single Grain

MAY 26, 2023

The world of search engine optimization in the business-to-business world is forever changing, but knowing the latest B2B SEO statistics can help you stay current. In this guide, we’ve curated 37 important B2B SEO statistics about essential topics like keywords, backlinks, search rankings and content optimization. HubSpot ) 3.2-3.5

Statistics 52

Statistics SEO B2B Marketing Long Tail Marketing 52

Webbiquity

SEPTEMBER 15, 2020

You simply go to their home page and add the URLs of videos similar to the ones you want to create in the field provided and hit search. For this, you can use Long Tail Pro or Keywordtool.io. So, make sure you optimize your videos for silent viewing by adding subtitles. So, create short videos.

Youtube 232

Youtube Video Marketing Generation Screencast 232

Hubspot

OCTOBER 15, 2015

Search engine optimization is complicated. HubSpot Marketing Blog. They encompass anything that affects your search engine visibility outside of the information that can be read on your website. To better understand if and how these updates affect your website, try checking your site using Baracuda Digital’s Panguin tool.

SEO 28

SEO Inbound Marketing Marketing Analytics Tools Link Building 28

Single Grain

JUNE 26, 2020

Optimize for Voice Search. Create better pages and faster websites. First, Test Your Website's Performance in Search. Head over to Keyword Rank Checker , a tool that you can use to determine your page ranking based on keyword search: It goes without saying that your goal is to get your website to the top of this list.

Traffic 145

Traffic Paid Content SEO Organization 145

Hubspot

SEPTEMBER 12, 2011

Most business owners and marketing managers are too busy to dive into website analytics every day. Traffic is a top-line metric of website engagement that measures the amount of users visiting your site. Without sustained amounts of traffic to a website, regardless of industry, businesses will have incredibly low visibility online.

Analytics 28

Analytics Work Management Marketing Management Long Tail Marketing 28

Hubspot

DECEMBER 17, 2013

Since we haven''t explained the connection between blogging and SEO in-depth for a long time, we figured it''s high time we get to it. Because every time you write a new blog post, you create a new URL for your site -- and every new URL is a new opportunity for your website to be ranked in search. Now think about it.

Organization 28

Organization Long Tail Marketing Keywords SEO 28

Hubspot

DECEMBER 8, 2011

If you're handling your SEO in-house, you know how many factors affect your ability to bring your website pages to the top of search ranking positions. If you've outsourced your search engine optimization to an agency, you probably have an idea of how complicated it is (that's why you outsourced it, right?), Connect with HubSpot :

SEO 28

SEO Long Tail Marketing Lead Ranking Lead Scoring 28

Hubspot

APRIL 1, 2019

One of the great things about inbound marketing is that your content keeps paying dividends over time, long after it was originally promoted. Often, here at HubSpot, we discover that as much as 90% of the new leads we generate each month actually converted on offers we didn't create or actively promote that month. Optimize the title.

Landing Pages 78

Landing Pages Lead Generation Lead Scoring Lead Ranking 78