Televerde

DECEMBER 1, 2020

People no longer open a phonebook when they need to research a new partner or vendor. You can also pinpoint general search intent by conducting branded keyword research for your own organization. You might find lots of searches for terms like “Salesforce vs. HubSpot” where buyers are looking for product comparisons.

Top of Funnel 85

Top of Funnel Marketing AI Lead Scoring Lead Ranking 85

Hubspot

DECEMBER 22, 2020

If your SEO (search engine optimization) and PPC (pay per click) teams exist in complete silos, it's time to change that. The results are largely definition style SEO pages , and therefore it's obvious that a product page wouldn't rank for this query. New product messaging. For the record, I don't agree.). Keywords and topics.

PPC 101

PPC Work Management SEO Top of Funnel 101

SmartBug Media

APRIL 2, 2020

Alignment is the process of making sure the topics or keywords that you're optimizing for are the same topics that your target audience cares about in their particular stage of the Buyer's Journey. Beware of being overly focused on the qualitative side and not allowing data to inform what you are optimizing for.

Top of Funnel 102

Top of Funnel Buyer's Journey SEO Buyer Personas 102

Hubspot

APRIL 2, 2018

Here's a cliche among digital marketers: Search engine optimization (SEO) isn't what it used to be. By optimizing a web page around topics first, you can rank well for long-tail keywords related to that topic. To start, compile a list of about 10 short words and terms associated with your product or service.

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

Hubspot

MARCH 3, 2020

So with all the choices consumers have nowadays for where to get their products and services, how do you ensure they find your local business first? Why optimize for local search? Source: HubSpot via Google ). How to Optimize for Local Search on Your Website. Optimize the 5 crucial on-page SEO elements.

Long Tail Marketing 68

Long Tail Marketing SERP Keywords Mobile Marketing 68

Hubspot

NOVEMBER 17, 2020

Edison Research ). Edison Research ). Edison Research ). Once you are comfortable, podcast production still requires a significant investment of time. You have to brainstorm topics, reach out to guests, and record, before shifting to post-production and marketing. Blogs support search engine optimization (SEO).

CMS Development 101

CMS Development Business Best Practices Lead Scoring 101

Valasys

NOVEMBER 23, 2022

Search engine optimization is the process of optimizing the content in a way that it ranks better on the search engine. Research shows, 61% of consumers search locally every day. Focusing on optimizing your local SEO ranking can give you a significant competitive advantage in the market. Why is Local SEO important?

SEO 40

SEO Lead Ranking Lead Scoring Long Tail Marketing 40

Hubspot

JUNE 5, 2019

Unsurprisingly, online product searches -- especially on Google -- are booming. Although Amazon is still the first stop for many customers' product searches, Google isn't far behind. According to Wordstream , the average customer buys a product within 20 days of searching it on Google and with 26 days of searching it on Amazon.

PPC 76

PPC eCommerce Long Tail Marketing Advertisements 76

Hubspot

FEBRUARY 7, 2014

While Google''s kept us on our toes with all those algorithm changes they keep rollin'' out , one thing has stayed pretty consistent for inbound marketers looking to optimize for search: keyword research. Well, needing to do keyword research has stayed the same. How you actually do it hasn''t. Think about it.

Keywords 28

Keywords Long Tail Marketing Research Marketing Automation Services 28

Hubspot

DECEMBER 23, 2010

Considering the large number of pages an eCommerce website can have, a long-tail keyword strategy is key to driving the most qualified traffic to your online storefront. With each product owning its own page proper long-tail keyword research and implementation is effective for two main reasons: 1.

eCommerce 28

eCommerce Keywords Long Tail Marketing Webinar Metrics 28

Hubspot

APRIL 4, 2016

They sell human tissue samples to researchers who use them for studies that advance modern medicine. As part of HubSpot's 2015 Year in Review , we wanted to celebrate the success of our partners and the impact they've had on their clients businesses. That's where Conversant Bio's product -- those tissue samples -- could come in.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Long Tail Marketing 28

Hubspot

DECEMBER 22, 2016

Searchers tend to use very specific “long-tail” keywords, keyword phrases and questions when they’re looking for something. Long-tail keywords comprise up to 70% of all search traffic and can unlock the door to successful SEO. Many keyword research tools give you the monthly volume for any given keyword.

Lead Scoring 36

Lead Scoring Lead Ranking Long Tail Marketing SEO 36

Hubspot

NOVEMBER 9, 2016

So, I’ve done my keyword research. Where there were maybe 10-20 ‘big keywords’ that would be sought after for ranking within a topic, there are now hundreds or thousands of long-tail variations that are regularly searched within a topic. This saves a lot of time on the traditional model of optimizing each individual post.

Keywords 78

Keywords Lead Ranking Top of Funnel Effectiveness 78

Hubspot

FEBRUARY 12, 2014

Where do we offer our product? When it comes to keyword selection for startups, long-tail terms are great ones to go after. Once you know broad terms related to your business, do some research to figure out some of the popular long-tail searches related to those terms. What makes us special?

PPC 28

PPC Startups Long Tail Marketing Planning 28

Valasys

AUGUST 19, 2019

Content marketing is also associated with the on & off-page optimization of a business’ website , with diverse Email Marketing Campaigns for reputation building & enhancing brand resonance. Tim Baker, Chief Product Officer at DataSift, quotes the importance of content marketing in driving businesses as follows: .

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Hubspot

JUNE 16, 2011

To learn more about CPC Strategy register for the upcoming webinar entitled "How To Promote Your Products On Google" presented by CPC Strategy's CEO, Rick Backus, and HubSpot. Optimize Keywords in Product Titles and Descriptions. Rich Snippets are basically product reviews that are displayed alongside your products.

Optimization 28

Optimization Google CPC Cost Per Click 28

Convert

NOVEMBER 16, 2020

However, this can be a sub-optimal use of resources as the population in its entirety is impossible to capture. This is how you can make your product better and ultimately increase your bottom line. To ensure the reliability of the tests, Convert uses two-tailed Z-Tests. This is where samples come in handy.

Statistics 111

Statistics Allocation Multivariate analysis Sample 111

Hubspot

JANUARY 20, 2020

I sat down with Senior SEO Strategist Braden Becker to discuss his keyword research strategy, how you can use featured snippets to your benefit, and what he's most excited to explore in the world of SEO in 2020 and beyond. Keyword Research is All About Telling a Story. Let's start with the basics. So — that's all well and good.

Keywords 84

Keywords Hubspot SEO Research 84

Convert

MAY 12, 2022

But if your answer to that question is because your product is cheaper or the shipping costs are low, you have to dig deeper. Talia Wolf , Founder and Chief Optimizer, Getuplift. We’ll show you how to use that to improve your conversions no matter what aspect of your Shopify store you’re trying to optimize. On-page SEO.

Paid Search Agency 69

Paid Search Agency Optimization Advertising Agencies Ad Agencies 69

Navigate the Channel

MAY 22, 2023

And, if you’re not a search engine optimization (SEO) specialist, you may not be sure why keywords matter so much TO YOU. Just be certain your chosen keywords are relevant to your product or service. Use keywords of two to three words that potential customers are likely to use to describe your product or service.

Keywords 65

Keywords Inbound Marketing Optimization SEO 65

Hubspot

NOVEMBER 16, 2011

While Google's truthfulness and rationality are up for debate, we are doing additional research to better understand how this change impacts the typical web marketer who is working to grow his/her business and generate leads. The Impact of Google's SSL Change on Keyword Diversity.

Keywords 28

Keywords Traffic Long Tail Marketing Google 28

Hubspot

MAY 14, 2012

HubSpot helps marketers get an end-to-end view of their marketing activities to determine which channels provide the most ROI. Notice how none of those explanations of what each company provides focused on the specific product or service? not just a peddler of your product or service! — HubSpot (@HubSpot) May 14, 2012.

Marketing Prospects 28

Marketing Prospects Long Tail Marketing Planning Lead Gen 28

Hubspot

DECEMBER 23, 2011

Update your event pages, news pages, product and service pages, and 'about us' pages to stay up to date with the pace at which your industry moves. That being said, you absolutely should perform keyword research when determining topics and writing content. Optimize your content for organic success. Don't discount paid search.

Lead Generation 28

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 28

Hubspot

APRIL 10, 2013

Keyword research has long been heralded as a pillar of a proper SEO strategy. In fact, without proper keyword research, inbound marketing efforts can be misguided, budgets misspent, and strategies designed on a poor foundation. A user wants answers, resources, information, reviews of a product, and much more.

Keywords 28

Keywords Intent Marketing & Strategy Long Tail Marketing 28

Hubspot

DECEMBER 2, 2011

So with all the choices consumers have nowadays for where to get their products and services, how do you ensure they find your local business first? From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the SERPs.

Long Tail Marketing 28

Long Tail Marketing SERP Stats Keywords 28

Contently

OCTOBER 15, 2020

They’re looking for something that’ll give their products and services an extra edge. We analyzed the entire B2B industry, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. This helps you create better content and continue to optimize your existing content.”

Lead Ranking 199

Lead Ranking Promotion Trends Top of Funnel 199

Hubspot

MARCH 15, 2018

Search engine optimization is incredibly important for marketers. When you optimize your web pages -- including your blog posts -- you're making your website more visible to people who are entering keywords associated with your product or service via search engines like Google. Why long-tail keywords?

SEO 101

SEO Optimization Long Tail Marketing Lead Ranking 101

Hubspot

SEPTEMBER 24, 2010

This makes it even more important to do thorough keyword research before you start your campaign and to constantly monitor your keywords and analytics to adapt to the ever-evolving search ecosystem. Should I optimize for short tail or long tail keywords? Should I optimize for partial searches?

Cost Per Click 28

Cost Per Click Google Long Tail Marketing Webinar Metrics 28

Webbiquity

SEPTEMBER 15, 2020

So, you need to do both kinds of research (SEO and social) to see which videos are doing well. For social research, you can use a tool like Social Animal or Agorapulse. For this, you can use Long Tail Pro or Keywordtool.io. Just type in the topic you are researching and the tool will show you all the relevant keywords.

Youtube 232

Youtube Video Marketing Generation Screencast 232

Hubspot

APRIL 10, 2012

For this post, I'm going to show you how we do it using HubSpot's software. If you want to follow along and you're not a HubSpot customer, you can try out the software for free and track your keywords and SEO performance. You can see how many inbound links you have to your domain using HubSpot's Link Grader tool.

SEO 28

SEO Lead Ranking SERP Long Tail Marketing 28

Hubspot

JULY 15, 2010

As the inbound marketing and communications specialist at MediPurpose , a healthcare solutions company, Derek consolidated the powers of product experts and website experts. Though Derek is the communications specialist and main content creator at MediPurpose, he draws ideas for search engine optimization from other colleagues.

Online Marketing 28

Online Marketing Work Management Long Tail Marketing Business 28

chiefmartech

APRIL 22, 2020

But the rate of new venture creation — or at least new venture discovery in our research — outpaced the forces of consolidation once again. Feel free to use and distribute the 3200×1800 slide version of the image in any presentation or article you like, as long as you share it “as is” with attribution. Kind of trippy.

Work Management 145

Work Management Marketing Management Long Tail Marketing Paid Search Agency 145

Hubspot

SEPTEMBER 15, 2016

We pulled out all the inbound stops for optimization. In fact, it was labeled as a "low volume" keyword in our HubSpot portal, meaning you could count monthly searches on two hands. The key is in finding the right low-volume, long-tail keywords that bring in qualified leads — and pairing them with just the right offer.

Keywords 28

Keywords Sales Qualified Leads Lead Scoring Lead Ranking 28

accelerate agency

FEBRUARY 12, 2023

Implementing a comprehensive SEO strategy that includes creating high-quality, helpful content, optimizing for relevant keywords and acquiring backlinks, can significantly enhance a website’s chance of increasing visibility and driving organic traffic. That makes it easier to assess ROI and budget for a long-term SEO strategy.

Top of Funnel 87

Top of Funnel Marketing Budget SEO Enterprise Management 87

Webbiquity

OCTOBER 6, 2020

The team at Designhill recently brought together five search engine optimization (SEO) experts (well, at least four plus me :-)) for a one hour, deep dive webcast into the most pressing SEO issues of today. Check and optimize your mobile page load speed , as local searches are frequently done on mobile devices. Allocate a budget.

SEO 210

SEO Webcast Budget Programs High Quality Lead 210

Adobe Experience Cloud Blog

MAY 12, 2016

One of the most popular sessions came from Joe Chernov, Vice President of Marketing for InsightSquared and a former marketing exec of both Eloqua and Hubspot, who made his stage debut for Marketo this year with a session called Growing Beyond Inbound with Account-Based Marketing. happier customers). It’s about consistency, not frequency.

Top of Funnel 48

Top of Funnel Account Based Marketing ABM Lead Ranking 48

Single Grain

FEBRUARY 13, 2024

Optimize Keywords Now Struggling with the challenge of search engine unpredictability and need to drive more traffic to your site? This process makes it easy for businesses to rank for hundreds of different searches related to their products or services by creating a huge list containing hundreds of long-tail keywords.

SEO 84

SEO Long Tail Marketing Marketing AI Lead Ranking 84