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How to make sure your data is AI-ready

Martech

Leading CRM platforms like Salesforce, Dynamics, Zoho and HubSpot are introducing new AI features for autonomous chats, automatic campaign launches, product suggestions and sentiment analysis. The administrator should be trained by the software vendor and receive whatever support they need from your management team. Can you blame them?

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HubSpot’s October releases: A manager’s guide

Martech

The ability to customize lifecycle stages and goals for business-specific success metrics was also introduced last month, along with improvements for importing complete sales activity to HubSpot, tracking campaign spend and exporting campaign data. Customize HubSpot to match your business terminology with custom lifecycle stages.

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Salesforce Marketing Cloud Gets an Even Bigger Dose of AI Following 2023 Dreamforce Announcements

ANNUITAS

If GTM software is going to deliver truly predictable productivity gains within the enterprise similar to the impact of ERP adoption, it needs a combination of software and methodology — a gap for Salesforce and for many of the GTM technology vendors in today’s marketplace.

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The power of combinatorial innovation and 4 other lessons on the journey to 1,000 apps

chiefmartech

Today, HubSpot announced a milestone of more than 1,000 integrated apps featured in the app marketplace for its CRM platform. As you may know, I joined HubSpot a little over four years ago to help grow its platform ecosystem. I’ve seen this play out many times in the HubSpot app ecosystem. The good news: this is doable.

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How to Get Past 'I Don’t Have Time For This' & 4 Other Common Buyer Brush-Offs

Hubspot

Prospect : “Well … there’s a section on our website with information for vendors.” Is ‘Vendor 101’ the right page?” Brush-offs are time savers — ways for prospects to get you off their back without much regard for what you‘re selling or how you’re selling it. That means learning to be disruptive. Easier said than done. Not so fast.

Vendors 71
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Acquisitions Reshape the Marketing Automation Industry: Growth at the Bottom, Room in the Middle, Fog at the Top

Customer Experience Matrix

Raab Associates officially released the new edition of our B2B Marketing Automation Vendor Selection Tool (VEST) yesterday. This is our flagship report on the industry, with nearly 200 data points on 23 vendors and separate ratings for micro-business, small to mid-size companies, and enterprise marketing departments. Thanks, guys.

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Martech companies talk customer-centricity, but can they be customer-centric?

chiefmartech

As if on cue, two different martech companies have publicly leaned into that idea in the past couple of weeks: HubSpot published its Customer Code. The HubSpot Customer Code is broader than martech, as it aims to capture the elements of customer-centricity that almost any business should address. Lock-in sucks.