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Why Engagement On Your Social Platforms Is Important For Your Next Trade Show

Webbiquity

Trade show or event marketing offers an excellent opportunity for businesses and marketers to gain valuable face-to-face time with potential clients, customers and business partners. Use Facebook, Twitter, LinkedIn and Instagram to advertise your upcoming trade show appearances. Guest post by Reno Macri.

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How to Use Social Media Event Marketing to Boost Your Attendance

Navigate the Channel

In a post-vaccine world, more than half of B2B companies and marketers expect companies to increase commitment to in-person events, including trade shows, according to MarketingProfs. At a live event, such as a trade show, engage employees and booth visitors with photos and video during set-up and while the event is taking place.

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8 Tips by B2B Marketers for LinkedIn Lead Generation

Oktopost

For the longest time, LinkedIn had a reputation as a site for networking and job searching. When Microsoft bought the site in 2016, many joked that this was the first time someone had actually accepted a LinkedIn request. For B2B marketers, the importance of LinkedIn cannot be overstated. Consider: You get more leads.

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Creating Buyer Personas That Drive Results: A Marketer's Guide

SmartBug Media

Going to a trade show? Here’s an example on Twitter: Pro tip: If you’re using Twitter, be sure to include hashtags that your personas follow or use to make sure you get your message in front of the right audience. If not, try using websites such as Glassdoor or LinkedIn. Find customers and prospects on LinkedIn.

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The Founder Interview Series #30: Stas Zaslavsky, VII Events

Webbiquity

The product offers advanced lead generation capabilities with full integration to client CRM systems and marketing automation tools like SalesForce, Marketo, Eloqua, HubSpot, Mailchimp , and others. To generate business, companies organize summits, events, trade shows, and expos. The Lessons. Previous Posts in This Series.

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The Importance of an Email Marketing Database for a Business

SendX

You can grow your email list using Instagram , LinkedIn, and even Twitter, too! According to Hubspot , co-marketing is a process that involves two or more companies working together to reap the benefits of their combined efforts. He received 1,195 comments and counting from this post. You can also run a social media ad campaign.

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Is Account-Based Marketing Effective in HealthTech?

Golden Spiral

LinkedIn is a given, but when done well, ABM can employ Twitter, Facebook, Instagram, and eventually direct text messages. We experienced some great examples of ABM after attending HubSpot’s 2019 INBOUND conference. On the other hand, you have been exhibiting at trade shows for years. The Paradox of ABM.