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KoMarketing Associates

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How Does Social Selling Tie Into B2B Marketing?

KoMarketing Associates

Hubspot reports that buyers who use social media usually have budgets that are 84 percent higher than buyers who don’t. However, they may be more active on LinkedIn and would be more likely to respond to a message on that platform. That being said, not all B2B buyers are going to be active on LinkedIn (or Twitter).