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6 Tips to Evolve Your Content Strategy in 2020

Valasys

Tack & Optimize your Brand SERPs Queries: Branding is one of the most important motivations behind content marketing. Brand SERPs are equivalent to your online business cards that need to be tracked evaluated & optimized consistently for people, investors, clients, journalists, partners, readers as well as subscribers.

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The Ultimate Guide to Internet Marketing

Hubspot

But it’s more than just looking good -- a cleaner, more well-organized site structure can affect how you rank in the SERPS. Essentially, this means you’ll choose keyword(s) that relate to your business, and incorporate those keywords into the URL, body text, image text, headers, and navigation bar. SEO: Brian Dean’s YouTube strategy.

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B2B SEO: How to Rank Your Business Website Higher in Search

Single Grain

B2B SEO refers to getting your business site ranked higher in the SERPs in order to drive more traffic and sales to you. Lastly, look at the “Searches related to” section at the bottom of the SERPs. Step 6: Publish your webinar on YouTube. For example, HubSpot audits and updates its blogs regularly.

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40 Essential SEO Terms Marketers Should Know [Glossary]

Hubspot

Canonical URL - The canonical URL is the best address on which a user can find a piece of information. Specifying the canonical URL helps search engines understand which address for a piece of content is the best one. SERP (Search Engine Ranking Page) - The page that you are sent to after you run a query in a search engine.

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The Character Count Guide for Blog Posts, Videos, Tweets & More

Hubspot

Below, you'll find a more detailed guide to character limits and ideal character counts for posts on your blog, Facebook, Twitter, LinkedIn, Instagram, SnapChat, and YouTube. It turns out, that often has to do with the dimensions of each entry on a search engine results page (SERP). 4) LinkedIn. 1) Blog Posts.

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The 16 Most Important Social Media Updates of 2012

Hubspot

That's why we were so excited in October, when Facebook announced Global Pages that allowed marketers to maintain just one Facebook page URL, but route fans to different versions of the page based on their location. The Biggest LinkedIn Updates of 2012. 8) New LinkedIn Company Pages. 9) Targeted LinkedIn Updates.

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The Ultimate Inbound Marketing Glossary

SmartBug Media

HubSpot, a customer relationship management (CRM) platform used for inbound marketing , explains the buyer’s journey with a flywheel. It’s the sentence or two that appears in search engine results pages (SERPs) below a title. It’s a file of code that lists all of a website’s content and pages, or URLs. The Inbound Methodology.