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B2B Marketing Traction

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Social Media Messages – How Many are Enough?

B2B Marketing Traction

As a B2B Marketing Consultant, I am often asked how many messages a business should post on their social media accounts. Yesterday I was reviewing Hubspot information and saw that they recommend no more than two or three updates on Facebook each week. If you fail to plan, you plan to fail. for more on this.

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A Practical Social Media Strategy for B2B Marketers

B2B Marketing Traction

Social media is still a relatively new tactic in town for B2B marketers. Have a strategic vision of how social media fits into marketing as a whole. I like the “hub and spoke” system (see the image above) which I believe was introduced by the founders of Hubspot , a marketing automation software company.