Optinmonster

APRIL 22, 2020

And while transactional emails don’t get the coverage or research they deserve, one thing is crystal clear: Transactional emails have huge open rates and, therefore, are seen more often by your target audience. To say that Steve Jobs was a little bit of a perfectionist would be like saying Shakespeare was a little bit of a writer.

Examples 89

Examples CAN-SPAM Trigger Marketing Work Management 89

Hubspot

NOVEMBER 22, 2017

Maria Marshall , an associate professor at Purdue University, researches small and family-owned businesses. How to Be a Consultant in 9 Simple Steps. Identify your area of expertise. Make a website. Get certified. Choose a target market. Decide where you’ll work. Set your rates. Know when to say "no". Do you have a well-developed network?

Consulting 84

Consulting Work Management Marketing Management Lead Ranking 84

Hinge Marketing

MAY 15, 2015

Ever wonder why your competitors seem to attract and lock in the best prospects? A recent Gleanster Research report shows that even with a good marketing strategy, 50% of leads are qualified but not yet ready to buy. Check industry and social media forums like LinkedIn Groups to see what prospects are talking about.

Sales Qualified Leads 48

Sales Qualified Leads Lead Scoring Lead Ranking Auto Responder 48

Hubspot

SEPTEMBER 24, 2012

In 2011, HubSpot's Dan Zarrella conducted extensive research on the topic of social media timing. While this research can serve as a general guideline, marketers should also conduct their own research to see what is most effective for their particular audience. Here's the thing: Social media timing matters.

Social Media 28

Social Media Social Marketing Media Guidelines 28

Hubspot

JANUARY 19, 2015

You need to dedicate more time to researching and write the best and most engaging content you can. Here are some ways to repurpose your well-researched blog posts to capture a more engaged audience for your business. Writing a well-researched blog post gives you an enormous amount of content at your fingertips. Here''s how.

Content 28

Content Webinar Metrics Template Social Networks 28

OutboundView

FEBRUARY 28, 2019

Account-Level Research. This research starts at the account level, where you need to identify insights about the companies that buy from you and start building a list of target accounts. This is just a starting point, not where your research should end. Buyer Research. How does your solution help them achieve their goals?

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

Hubspot

JANUARY 4, 2012

Any market research Google conducted likely told them that people didn't want yet another social network. When Google+ launched in the middle of 2011, everyone from Google to many of us here at HubSpot were consumed with talking about the feature differences between Google+, Facebook, LinkedIn, and Twitter. We were all stupid.

Google 28

Google Work Management Marketing Management Social Networks 28

The Effective Marketer

MARCH 12, 2009

Make your calendar available to your direct reports and your peers : companies differ on their network policies and who has access to what, so you may not need to do this but just in case your company locks down access to other people’s calendar you should proactively let your direct reports (those who work for you) and your peers see your schedule.

Marketing Budget 100

Marketing Budget Work Management Marketing Management Allocation 100

Optinmonster

SEPTEMBER 5, 2022

OptinMonster also integrates with many email service providers and CRMs like Hubspot and Mailchimp. This works especially well for customers who are still researching and may not be ready to buy. Need some new optin ideas for your blog or business? Optins and freebies are a great way to grow your email list. Floating bars.

Work Management 86

Work Management Lock-In Top of Funnel Marketing Management 86

Content Marketing Institute

NOVEMBER 1, 2018

Consider this: CMI’s 2019 B2B research found that 67% of the most successful content marketers rated their organization’s content tech proficiency as expert or advanced. There’s no substitute for a well-planned tech strategy and thorough research to determine what best fits your team and tech needs. Need convincing? Click to enlarge.

Marketing Automation Services 111

Marketing Automation Services Marketing Analytics Tools Resource Management Digital Asset Management 111

Unbound B2B

JANUARY 17, 2023

It locks users into a specific service for one year. This business model works for all digital businesses. But, for software-based businesses, subscription services are the best revenue generation source. According to Gartner , 80% of all new entrants in the SaaS industry offer subscription solutions to their customers.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Budget Programs 40

Single Grain

JULY 14, 2020

There are over 15,000 SaaS companies in the market, which is projected to reach $157 billion by the end of 2020. With the ever-increasing number of SaaS companies, it is crucial for you to follow certain growth strategies to outdo your competitors. What Is SaaS? Some popular examples of SaaS companies include: Salesforce.

Marketing Budget 145

Marketing Budget Paid Search Agency Paid Content Work Management 145

Industrial Marketing Today

JUNE 4, 2011

Source: HubSpot). The single biggest benefit of blogging that I know of is getting found early and often when engineers and industrial professionals are researching solutions using search engines. Source: HubSpot , The 2011 State of Inbound Marketing). Let’s say you are a Tier II parts manufacturer for the automotive industry.

Inbound Marketing 60

Inbound Marketing Lead Generation Top of Funnel Lead Scoring 60

Directive Agency

JUNE 18, 2019

Blake Emal : Welcome to the Yours in Marketing podcast. On this episode, we interview Joel Klettke, who is the founder of Business Casual Copywriting and Case Study Buddy. He has a simple, yet really elegant, way of connecting with people on a human level that comes through, even on website copy. That’s why we hired him.

Copywriting 40

Copywriting Paid Search Agency Planning Advertising Agencies 40

Directive Agency

JUNE 18, 2019

Blake Emal : Welcome to the Yours in Marketing podcast. On this episode, we interview Joel Klettke, who is the founder of Business Casual Copywriting and Case Study Buddy. He has a simple, yet really elegant, way of connecting with people on a human level that comes through, even on website copy. That’s why we hired him.

Copywriting 40

Copywriting Paid Search Agency Planning Advertising Agencies 40

Heinz Marketing

JULY 16, 2018

I’m VP of Marketing at Drift and I’ve spent the last 7 years learning at SaaS marketing companies in Boston, including HubSpot and Constant Contact. I’m VP of Marketing at Drift and I’ve spent the last 7 years learning at SaaS marketing companies in Boston, including HubSpot and Constant Contact.

Top of Funnel 40

Top of Funnel Conference B2B Sales Copywriting 40

Marketing Insider Group

DECEMBER 8, 2020

According to a study by Hubspot, companies that publish 16 or more blog posts per month generate 4.5 The study further revealed that 47% of B2B buyers rely on content for research and making purchasing decisions. Additionally, advancing technology has heightened consumer expectations for customer experience.

Lead Ranking 357

Lead Ranking Lead Generation Paid Content Lead Scoring 357

Optinmonster

AUGUST 27, 2023

First, there’s the content part. That’s stuff like blog posts, articles, podcasts, and videos. Basically, it’s information in written, audible, or visual form. So, what about the marketing part? That hasn’t changed since marketing first took place in actual markets. But things are changing.

Paid Content 95

Paid Content Content Marketing Top of Funnel Planning 95

Vidyard

SEPTEMBER 23, 2021

LinkedIn Video Statistics 3.4 Onboarding Your Remote Sales Team 1.1 Company Onboarding Videos 1.2 Get Set Up on the Tech Stack 1.3 FAQ Videos 2. Training Your Remote Sales Team 2.1 Practice Pitching 2.2 Customer Stories 2.3 Troubleshooting 3. Coaching Your Remote Sales Team 3.1 Check-Ins 3.2 Instant Replays 3.3 Course Correction 4.

Video Marketing 65

Video Marketing Sales Management Product Enterprise Management 65

Webbiquity

MARCH 30, 2017

Displays LinkedIn profile and other information about your contacts right inside your Gmail inbox: profile picture, current location (if known), job role and company. Try different combinations inside of Gmail – when you hit on the right one their LinkedIn will pop up. No question. 1) Rapportive. Google Review Count: 332.

Google 100

Google Best Practices Work Management Sample 100