B2B Marketing Traction

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6 Basic Social Media Results You Need to Track

B2B Marketing Traction

According to HubSpot that means it’s ten times as hard to move from a 3 to a 4 as it is to move from a 2 to a 3.). Track the # of followers on your company page as well as weekly page views , clicks and unique visitors , all stats on your LinkedIn Company Page Insights. Track # of followers , # of people you follow , # of tweets.

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Social Media Messages – How Many are Enough?

B2B Marketing Traction

Yesterday I was reviewing Hubspot information and saw that they recommend no more than two or three updates on Facebook each week. How often will you update LinkedIn? LinkedIn Status updates : 5 per week. As a B2B Marketing Consultant, I am often asked how many messages a business should post on their social media accounts.

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A Practical Social Media Strategy for B2B Marketers

B2B Marketing Traction

I like the “hub and spoke” system (see the image above) which I believe was introduced by the founders of Hubspot , a marketing automation software company. For B2B marketers, this is often LinkedIn. With LinkedIn you can build your personal profile and begin connecting with colleagues.