Lake One

JULY 27, 2023

Actions like: Visiting a link Downloading a resource Signing up for a newsletter Requesting a demo Until now, it was hard to determine which touchpoints are most effective at moving customers along without using multiple tools or jumping between platforms. But that changed when HubSpot introduced its new Customer Journey Analytics tool.

Hubspot 80

Hubspot Paid Content Analytics Top of Funnel 80

Navigate the Channel

JUNE 19, 2023

Your social media followers probably aren’t counting the number of times you #hashtagoverkill digital marketing, B2B or marketing mindset, but it may feel to you like your content ideas are repetitive or #stuck. Discover effective strategies for generating engaging social media posts. You are not alone. Be specific.

Social Media 65

Social Media Media Curation Content 65

ClearVoice

DECEMBER 8, 2020

As a public relations and digital marketing agency owner, I often hear about numerous tips, tricks, hacks, and workarounds to build massive social media success. We've put 10 social media statements to the test, and our findings may be surprising. General social media statements to verify or debunk.

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

Brandpoint

JULY 18, 2019

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. Video is shared 1,200% more than links and text combined. Here are 12 solid video content ideas to bolster your social media presence: 1. How-To Videos.

Social Media 114

Social Media Traffic Top of Funnel Video Marketing 114

Sprout Social

NOVEMBER 11, 2021

The social media market is saturated with different integrations, which is why Sprout is thoughtful about our approach. We heard many of our customers’ challenges around integrating with social media management tools and took notes. Q: How do you currently manage incoming leads from social media?

Digital Asset Management 120

Digital Asset Management Social Media Work Management Marketing Management 120

Sage Marketing

NOVEMBER 27, 2021

Perhaps you opened this article because you’re a new marketer, or because you’ve heard about HubSpot and are unsure what it really does, or because you’re my friend and I sent you this link to show you the cool stuff I get to do at my new job. HubSpot for Startup. HubSpot helps us do just that. .

Startups 98

Startups Hubspot Marketing Management Planning 98

Hubspot

DECEMBER 9, 2019

Before my blog writing days at HubSpot, I was working at a marketing agency where I was in charge of social media posts for our clients. Frustrated, I went to Google to find the answer: social media cards. That's when I knew I had to learn more about social media cards. Choose a graphic design tool.

Social Media 99

Social Media Media Paid Search Agency Hubspot 99

Sprout Social

JULY 7, 2021

While conversational commerce often takes place on social media messaging apps, it’s not quite the same as social commerce. The former refers to purchases made directly from a one-to-one chat app while the latter is specific to the buying and selling of goods or services within a social media platform.

Social Media 140

Social Media Conversion Media eCommerce 140

Sprout Social

APRIL 19, 2022

Let’s dive into what conversational marketing is and how it will help your social media strategy evolve. Conversational marketing and social media: How to adapt your strategy. More than two-thirds (68%) of people agree social empowers them to interact with brands and companies. What is conversational marketing?

Social Media 100

Social Media Webinar Metrics Social Marketing Marketing & Strategy 100

Martech

JUNE 10, 2022

HubSpot rolls out new product features almost every day, and some of the most exciting updates from the past month include: Playbooks, call transcription and call coaching are now available in the Professional level of Sales and Service Hub. Records imported from Salesforce to HubSpot can now be filtered using the native integration.

Enterprise Management 89

Enterprise Management Hubspot Features Ideal Customer Profiles 89

Content Marketing Institute

FEBRUARY 5, 2018

Remember when you could write an amazing blog post, paste the link with a featured image, and hit share on social to see your web traffic grow? With organic reach rapidly declining on social media, you need new ways to effectively promote blog content without paying for it. Let’s jump right in. Use Facebook Live.

Social Media 167

Social Media Promotion Media Content 167

Lake One

JULY 20, 2023

Each of your answers takes you down a decision tree of potential HubSpot uses. HubSpot can help everyone on your team stay focused and organized onsite, knowing they’ll return to unified and actionable data from the show. Can you design a complex and targeted outreach strategy using HubSpot? Start by defining your goals.

Trade Show 52

Trade Show Hubspot Planning Paid Search Agency 52

B2B Digital Marketer

APRIL 14, 2022

Learn how to optimize your marketing process and get the most out of Hubspot and Salesforce. Marketing automation software allows brands to automate certain marketing tasks such as email marketing, social media campaigns, and targeted ads. 02:02 – Why Hubspot and Salesforce sucks. Lauren’s website: [link].

Hubspot 52

Hubspot Marketing Automation Services Paid Search Agency Terms and Conditions 52

Biznology

MAY 19, 2014

22% say social media. Social Media Marketing refers to the process of gaining website traffic or attention on social media sites in the same way. Recent Google algorithm changes underscore how SEO and social media are inextricably linked. 20% say pay per click (source: SiteProNews ).

Social Media 80

Social Media SEO Media Youtube 80

Martech

SEPTEMBER 18, 2023

Many updates were beta-released in preparation for HubSpot’s annual conference. Save time and prevent errors with AI HubSpot released many AI capabilities in 2023. Efficiently create and edit social media captions using the AI assistant for highlight commands (beta), now available in social media tools.

Top of Funnel 125

Top of Funnel Forecasting SMS Work Management 125

Sprout Social

JANUARY 4, 2021

It’s another to pitch a social media marketing campaign and secure your boss’ approval to execute it, especially when you consider the impact the events of 2020 have had on marketing as a whole. Using social data to prepare your pitch. Inspiration for your social media marketing pitch. LoveGoes #KeepWalking [link].

Social Media 125

Social Media Social Marketing Campaigns Planning 125

Bannerflow

APRIL 25, 2022

The best social media campaigns are those that stay with you long after you’ve scrolled beyond the advert. A strong campaign leaps off the screen and supercharges your social channel performance by connecting with an audience at exactly the right moment. What is a social media campaign? Aldi UK “FreeCuthbert”.

Social Media 52

Social Media Advertisements Advertising Campaigns 52

Hubspot

DECEMBER 2, 2020

As marketers, we understand the importance of incorporating social media into our marketing mix. In fact, 74% of global marketers continue to invest in social media marketing. If you haven’t yet considered expanding your existing social media strategy, you may be missing out on valuable channels for advertising.

Social Media 101

Social Media Top of Funnel Social Marketing Advertising Agencies 101

EveryoneSocial

AUGUST 18, 2020

Social media management is now an essential job and something that every brand needs to excel at. While it is possible to still do well as a brand without social media, you put your company at a huge disadvantage when it is not taken as seriously as it should. billion social media users worldwide.

Social Media 98

Social Media Work Management Marketing Management Media 98

Hubspot

AUGUST 8, 2017

Ask any social media manager what they stress out about on any given day, and the answers you receive may vary. But almost all social media pros will agree upon one: news feed algorithms. We've started experimenting with different ways to leverage content on social media. Instagram Comment Contests.

Social Media 74

Social Media Hubspot Media PR 74

Hubspot

DECEMBER 30, 2020

Lo and behold, in between two of my favorite pump-up jams, I hear a HubSpot audio advertisement trickle through my headphones. It’s not uncommon for me to see HubSpot ads on social media or Google, but Spotify was a new one. Advertising Experiments HubSpot Tried in 2020. Audio Advertising. “In

Paid Content 100

Paid Content Hubspot Advertisements Advertising 100

Hubspot

MARCH 5, 2018

We were committed to shifting our entire social media strategy to grow our viewership and audience, while continuing to engage with our audience where, when, and how they wanted. Here, we’ve compiled our five biggest social media lessons from 2017. Social Media Lessons from 2017. It was a hefty undertaking.

Social Media 78

Social Media Hubspot Media High Quality Lead 78

Hubspot

AUGUST 10, 2020

This is especially true for social media content. Companies with social media pages generally have a theme that relates to the organization. I wanted to know just how social media marketers choose the right pieces to include in Stories, so I turned to the experts. Let's see what they had to say.

Hubspot 101

Hubspot CMS Development Work Management Buzz 101

Hubspot

APRIL 1, 2020

We've all been there, especially with social media predictions. In this post, we're going to look at the top social media predictions that marketing experts got wrong. Bad Social Media Predictions. Bad Social Media Predictions. Google would have a successful social media platform.

Social Media 95

Social Media Social Marketing Planning Media 95

Hubspot

JANUARY 22, 2020

If you're a marketing team of one or a marketing manager with various responsibilities ranging from social media to blogging, you know how daunting and time-consuming some tasks can be. Namely, planning out a social media content calendar. Alternatively, you can use polls as a chance to prove credibility.

Social Media 87

Social Media Media Content Stats 87

Hubspot

MARCH 8, 2021

As brands scrambled to offer more products and services online , social media platforms -- such as Facebook, Instagram, and WhatsApp --began rolling out ecommerce tools to help businesses sell more items directly from their social pages. Do Consumers Actually Buy Products on Social Media? If so which one(s)?"

Social Media 101

Social Media Media eCommerce Facebook 101

Hubspot

APRIL 29, 2019

I think you'll agree with me when I say digital marketing -- and all its sub-categories, including SEO, social media, content creation, email, and more -- is critical for any company's growth in 2019. Ari Plaut, a Product Marketer at HubSpot, suggests: "Keep on top of the pulse of the customer, and hold yourself accountable to it.

Hubspot 101

Hubspot Tips Paid Search Agency Work Management 101

Hubspot

AUGUST 30, 2019

But, with the growth of social networks, social media marketing is even more heavily embraced today. Search is a huge source of customers , but slowly, social media is gradually increasing in importance as a marketing platform. The important distinction to make is that search and social are not competitive forces.

Social Media 100

Social Media SEO Lead Scoring Lead Ranking 100

Oktopost

NOVEMBER 18, 2020

However, many sales reps feel that expectations from leadership haven’t linked together with their new reality. 35-50% of sales go to businesses that respond first HubSpot. Tightly aligned’ companies achieve 24% faster three-year revenue growth and 27% faster three-year profit growth HubSpot.

Social Media 89

Social Media Top of Funnel Lead Ranking Lead Scoring 89

SmartBug Media

JUNE 12, 2020

There are many marketing automation softwares that can help execute ABM campaigns, and HubSpot has released its own set of tools for companies that use Marketing Hub Professional and Sales Hub Professional. Getting Started with an ABM Campaign in HubSpot. emails, social media, paid media, direct mail).

Account Based Marketing 91

Account Based Marketing ABM Hubspot Sales Qualified Leads 91

Optinmonster

OCTOBER 12, 2021

Then this HubSpot review is for you. One popular email marketing software is HubSpot. Also, HubSpot features email marketing capabilities that make designing an email campaign quick and easy, all without the need for specialized design knowledge. That’s why, in today’s post, we’ll do a full HubSpot review.

Hubspot 71

Hubspot Budget Programs Enterprise Management Email Marketing 71

Hubspot

MARCH 31, 2020

And, while it might sound a little out of the ordinary that blogs are popping up on social media channels, like Instagram, it's not an out of the ordinary practice. Blog owners can see great success on social media. And … does every blog need social media? How to Know if Your Company Blog Needs Social Media.

Social Media 89

Social Media Advertising Channels Media Work Management 89

Martech

DECEMBER 15, 2023

Scheduling pages allow additional guests in meetings (beta) All necessary meeting attendees can now quickly receive a calendar invitation by prompting your customers or prospects to include up to 10 additional attendees when booking time on a scheduling page calendar (also known as a meeting link).

Top of Funnel 112

Top of Funnel Terms and Conditions Forecasting Paid Search Agency 112

Martech

NOVEMBER 27, 2023

Associate records of the same object type (beta) To correctly demonstrate how your business relationships connect with each other, HubSpot now allows you to associate records of the same type (e.g., connecting contacts to contacts or companies to companies). Learn more in this video. Enroll contacts in sequences (beta). Edit marketing emails.

Enterprise Management 90

Enterprise Management Hubspot Paid Search Agency Work Management 90

seo.co

JUNE 4, 2021

If you’ve been working on SEO for any length of time, you’ve probably heard about link wheels. Link wheels can be visualized like a wheel with your main web page in the middle connected to “spokes” that represent backlinks from other websites. In addition to each “spoke” linking to your main site, the “spokes” link to each other.

Work Management 75

Work Management SEO Lead Scoring Lead Ranking 75

Hubspot

MAY 17, 2021

Nelson Chacon, the principal marketing manager of YouTube at HubSpot, says, "Don't sell, help. When businesses first started using social media sites, one of the older marketing tactics was to sell, sell, sell. While the job of social media content creator was new back in the day, it's not anymore and it's not going anywhere.

Youtube 99

Youtube Hubspot Tactics Video Marketing 99

Hubspot

MARCH 11, 2019

Frye’s Instagram account is a great example of successful social media marketing — it’s attractive, distinctly Frye, engages their 197K followers, and promotes their products. But why is social media marketing so important? Why should you spend time creating social media accounts for your business?

Social Media 69

Social Media Social Marketing Work Management Media 69