KoMarketing Associates

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3 Google Analytics Custom Reports to Measure the Impact of Your SEO Efforts

KoMarketing Associates

Link Building Campaign Engagement Metrics. Link Building Campaign Engagement Metrics. If you just finished up a link building campaign and recorded the links built in that time period, this is a perfect report for evaluating performance beyond direct link acquisition.

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6 Broader Business Questions to Inform Your SEO Strategy

KoMarketing Associates

Online marketers are talking a lot about buyer personas and attributing each piece of content to a respective persona (HubSpot walks you through how to do that here ). Leveraging a successful email campaign can serve as a proof of concept when applying it to a content, social, or link building initiatives. What worked well?

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7 B2B Marketing Lessons from #Inbound17

KoMarketing Associates

“If you aren’t connecting emotionally with your customers, you aren’t building a brand” – @jennifer pic.twitter.com/qS9uQlTE6O. While tactics like keyword targeting, link building, content development, etc. Dharmesh Shah (Founder/CTO HubSpot). — Rory Michaels (@rorysmichaels) September 26, 2017.

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11 Tactics B2B Marketers Should Be Thankful for

KoMarketing Associates

Ascend2’s report found that marketers have the most difficulty with link building and website structure in particular. HubSpot’s recent research shows that 81 percent of respondents who primarily conduct inbound marketing claim that their marketing strategy has been effective. More Personalization. Inbound Marketing.

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10 Examples of Highly Impactful LinkedIn Profiles

KoMarketing Associates

Last summer I wrote about the importance LinkedIn can be for executing B2B SEO link building. 8 Secrets to Building a Stunning LinkedIn Profile via Huffington Post. How to Optimize Your LinkedIn Profile for Social Selling via Hubspot. And the first place to start is through your LinkedIn profile.