Hubspot

JULY 11, 2017

With speakers from HubSpot, Canva, LinkedIn and more, we're covering everything from how marketing and sales has changed, to in-depth workshops on improving your SEO strategy, and talks on how to turn your web traffic into leads and customers. JAMES GILBERT, HUBSPOT. MATTHEW BARBY, HUBSPOT. ELISSA HUDSON, HUBSPOT.

Hubspot 69

Hubspot Demand Generation Agencies Work Management Top of Funnel 69

Martech

DECEMBER 12, 2023

.” This problem is true for many types of software, but especially in marketing ops for a couple of reasons: There’s “shiny object syndrome,” that constant chase for the latest and greatest tool, leading to a cycle of endless acquisition and inadequate utilization.

Work Management 120

Work Management Marketing Management Budget Programs Software 120

Leadspace

NOVEMBER 13, 2015

Long before I achieved my boyhood dream of applying storytelling principles to engage B2B lead generation marketers at an enterprise level through content, I was a newspaper photographer. This past weekend I attended a workshop led by Eric Kim , considered one of the most influential street photographers working today.

B2B Marketing 48

B2B Marketing Planning B2B Hubspot 48

SocialPilot

JANUARY 31, 2024

HubSpot (#INBOUND2023) HubSpot is a leading B2B SaaS Customer Relationship Management (CRM) platform trusted by several agencies worldwide. By leveraging the strong presence of influencers relevant to their reach, HubSpot aims to increase its scale in the competitive CRM and marketing software industry. Here we go!

Case Study 90

Case Study Case Studies Work Management Studies 90

Televerde

MAY 30, 2022

To keep your business growing, you need effective lead generation strategies. Without a steady stream of new leads, revenue will stagnate. You need to have a clear, purpose-driven lead generation strategy to bring in the customers and revenue your business needs to thrive. What Is Lead Generation? Key Takeaways.

Lead Generation 59

Lead Generation Sales Qualified Leads Webinar Metrics Generation 59

Sharpspring

JULY 8, 2020

When Authenteq , an automatic identity verification and privacy SaaS platform , approached SharpSpring looking for a way to streamline lead qualification, they were: Struggling to report metrics the sales team needed. Wasting time on leads that weren’t generating revenue. Lead Scoring. An Effective Approach. Onboarding.

Traffic 62

Traffic Lead Scoring Lead Ranking Sales Qualified Leads 62

Marketing Insider Group

MAY 18, 2021

HubSpot, for example, has a dedicated page called HubSpot Life where they share user-generated content on their team members: Instagram. Companies like HubSpot share granular stories on their employees to help followers connect with their team on an individual level. People buy from people – not brand names and logos.

Content Marketing 276

Content Marketing Planning Webinar Metrics Content 276

MKT1

APRIL 6, 2023

Marketing KPIs in a self-serve model should be centered around driving product-qualified leads. Lead qualification and scoring should take into account not only firmographics and interactions with marketing assets, but also product data. Marketing KPIs in a sales-led model will be centered on handing off qualified leads to sales.

Marketing Analytics Tools 105

Marketing Analytics Tools Marketing Strategy Marketing & Strategy Lead Ranking 105

Hubspot

NOVEMBER 14, 2022

Business acumen training leads to versatility. Proper business acumen training leads to proactivity. Business acumen training takes many forms — from workshops to online courses to mentorship programs. Strategy Workshops. If you’re looking to train a large group of your employees, consider strategy workshops.

Training 47

Training Business Work Management Lead Scoring 47

Hubspot

APRIL 13, 2021

A webinar is a video presentation, seminar, lecture, or workshop delivered over the internet. Marketers say that webinars are cost-effective as they help lower the cost-per-lead. 53% of marketers say webinars are the top-of-the-funnel format that generates the most high-quality leads. Demand Gen Report ). BrightTALK ).

Webinar Metrics 89

Webinar Metrics Stats Marketing Strategy Marketing & Strategy 89

SmartBug Media

JANUARY 5, 2024

AI tools can analyze case studies for key insights to call out—especially when results are more qualitative than quantitative—and recommend what to highlight in lead nurture emails to promote the content. Hubspot Sales Hub uses AI to take your sales efforts to the max, from forecasting to prospecting. Sales still falling short?

Marketing AI 59

Marketing AI CMS Development Paid Search Agency Advertising Agencies 59

SmartBug Media

FEBRUARY 15, 2021

Make sure to incorporate the following steps into your strategy workshop: Align on goals. subscriber, lead, marketing-qualified lead [MQL], sales-qualified lead [SQL], opportunity, customer). A research study on return on investment (ROI) of using HubSpot showed organizations that utilized HubSpot software saw 2.1x

Lead Ranking 98

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Marketing & Strategy 98

SmartBug Media

FEBRUARY 15, 2021

Make sure to incorporate the following steps into your strategy workshop: Align on goals. subscriber, lead, marketing-qualified lead [MQL], sales-qualified lead [SQL], opportunity, customer). A research study on return on investment (ROI) of using HubSpot showed organizations that utilized HubSpot software saw 2.1x

Lead Ranking 98

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Marketing & Strategy 98

Tomorrow People

OCTOBER 27, 2020

Here's a shortlist of measurements we highlighted: Cost Per Lead (CPL). Marketing Qualified Leads (MQL). Sales Qualified Leads (SQL). As of this writing, inbound marketing champion Hubspot tracks total monthly volume traffic as having increased more than 30% compared to pre-COVID benchmarks. Track Metrics that Lead.

Lead Ranking 156

Lead Ranking Cost per Lead Marketing Qualified Leads Lead Scoring 156

BOP Design

APRIL 13, 2020

Shared experiences like webinars, vlogs, presentations, and workshops keep your audience coming back to your site for useful, informative information. Source: HubSpot ). Companies benefit from boosting their interactive self-service components because they help answer questions and guide buying decisions—this leads to sales.

Design 127

Design B2B Case Study Case Studies 127

nDash

DECEMBER 23, 2021

Lead Generation World Conference. Host: Lead Generation World. Attendees can expect three full days of lead generation education and networking opportunities at 2022’s Lead Generation World Conference. Examples of tracks include compliance, lead buyer, lead generation, and more. Host: Rising Media.

Marketing AI 52

Marketing AI Enterprise Management Content Marketing Gartner 52

Contently

APRIL 4, 2023

completing a lead form on a product demo page, asking for more information on a brand vs. competitor page, etc.) Level Up for Free One of the first cuts to content marketing resources is often the budget for education or the opportunity for your team to gain new skills by attending workshops at tradeshows and conferences.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

SmartBug Media

OCTOBER 9, 2019

You have goals for bringing in new leads. Inbound lead generation is critical to organizations looking to build a true pipeline. Keep reading for tips and guidance on creating, assessing, and improving your strategy for lead generation marketing. Perform a Buyer’s Journey Workshop. Stay Tuned In to Your Target Audience.

Lead Gen 65

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 65

Hubspot

MAY 17, 2015

This post originally appeared on HubSpot's Agency Post. By giving a client workshop -- either pre- or post-sale -- agencies can guide clients through the mental and cultural transformation that needs to take place for inbound to be successful. The workshop is the perfect catalyst to get everybody on the same page,” Sheridan said.

Work Management 28

Work Management Paid Search Agency Advertising Agencies Ad Agencies 28

Hubspot

JUNE 10, 2020

HubSpot is no exception — for the first time in nine years, INBOUND , an event hosted by HubSpot, will not be held in-person. Penguin Strategies, a marketing agency focused on generating quality leads and improving conversion rates for B2B Tech companies, was planning a HubSpot User Group meet-up in March of 2020.

Conference 96

Conference Paid Search Agency Companies Peer-to-peer 96

Tomorrow People

AUGUST 21, 2012

Save on tickets to the London Growth Strategies Conference, a hands-on social media and mobile marketing workshop, with Tomorrow People. Would you like to improve your inbound marketing skills at a hands-on workshop taught by some of the world’s leading experts ? London Growth Strategies Conference. When: Thursday, September 20.

Conference 120

Conference Marketing & Strategy Inbound Marketing Landing Pages 120

Hubspot

FEBRUARY 9, 2021

It's similar to a conference or a workshop. On the other hand, a workshop is usually a small, intimate event with only a few registrants. You might consider hosting a seminar as a way to get leads and introduce people to your company. This is usually a several-day event with several workshops or seminars to attend.

Advertising Agencies 99

Advertising Agencies Conference Webinar Metrics Buzz 99

Hubspot

APRIL 11, 2023

Your seasoned, super-star reps lead the way. Below, we’ll explore the factors that lead salespeople to quit, the sales landscape in 2023, and how you can retain top talent. HubSpot research confirmed this 35% churn rate. Unrealistic expectations lead to mistrust in management, allowing resentment to grow. In short, yes.

Burn Rate 80

Burn Rate Gartner Churn Rate Lead Scoring 80

ClearVoice

NOVEMBER 2, 2018

Cost: Prices vary for a range of passes, workshops, and boot camps. Price: $985 Conference Pass; $500 Workshop Pass. The Atlanta-based conference includes deep-dive workshops, keynotes and breakout sessions focused on education and digital marketing. Date: Jan. 30-31, 2019. Location: San Jose, California. 18 – Dec.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Hubspot

OCTOBER 4, 2016

You provided valuable content to your readers and they've converted into leads. Now, it's time to nurture these leads into opportunities for your sales team. That's where lead nurturing comes in : It's a way to stay connected to the leads you collect that aren't ready to buy from you yet, and build up trust until they are ready.

Lead Nurturing 77

Lead Nurturing Lead Scoring Lead Ranking Examples 77

Hubspot

MARCH 23, 2020

Additionally, a virtual conference enables you to create a product — recordings from your conference — that you can continue to share and use as a lead generation tool for months and years after the initial live launch. HubSpot's Partner Day. On April 7-8, HubSpot will launch its own virtual Partner Day. Image Source.

Examples 101

Examples Enterprise Management Conference Budget Programs 101

Brandpoint

JULY 22, 2019

You’re not behind,” said Arik Hanson , a social media strategist and solopreneur from ACH, at the most recent PRSA Digital Storytelling Workshop. It only makes sense that this is reflected in consumer recollection ( HubSpot ). 93% of marketers say video creation is or should be a priority for the rest of 2019 ( HubSpot ).

Statistics 82

Statistics Video Marketing Mobile Advertising Paid Search Agency 82

MKT1

AUGUST 7, 2023

If you fix your demo request flow—aka the stages of the funnel between lead and closed won—you’ll drive more revenue. Workshop this week on web conversion (how timely!) What: If you want to dive into all things web conversion, I’m teaching the 3rd run of my 2-day workshop on Increasing Web Conversion.

Buy 52

Buy Demand Generation Agencies Top of Funnel Product 52

Envy

JULY 31, 2017

The Challenges: Market Education and Lead Generation. While many startups are often tempted by the quick wins, Aqua’s team was clearly looking for a long term marketing strategy and goals from the outset, focusing on market education and setting up well thought-out lead nurturing campaigns. Step 5: Inbound marketing with Hubspot.

Lead Ranking 85

Lead Ranking Marketing Qualified Leads MQL Case Study 85

Optinmonster

MARCH 13, 2024

Want to learn how to use digital marketing hacks to generate more leads? So how do you build a healthy lead generation pipeline to ensure rapid business growth? In this post, I’ll share 13 digital marketing tips that will give you a leg up over the competition and help you improve your lead generation.

Paid Content 131

Paid Content Marketing Analytics Tools Lead Ranking Sales Qualified Leads 131

Hubspot

SEPTEMBER 3, 2020

To help, I talked to a wide range of experts on diversity, inclusion, and belonging, from both internal HubSpot employees to external thought leaders. Alexander says, "Look critically at who gets opportunities to lead in your company (not just in official leadership positions, but who gets to lead projects? Lead meetings?

Paid Search Agency 101

Paid Search Agency Companies Thought Leadership Customer Satisfaction 101

Hubspot

AUGUST 30, 2018

Online communities can create meaningful connections that lead to long-term relationships -- but if you only have conversations online, you risk losing that personal touch. Hootsuite’s member-organized workshops are a fantastic example of this. HubSpot does this with their global HubSpot User Groups, HUGs.

Communities 70

Communities Online Marketing Ad Building Advertising Agencies 70

Hubspot

DECEMBER 10, 2019

HubSpot's Flywheel model offers a modern view of how companies can evolve by putting customer experience at the center of the organization's focus. Perhaps your marketing team can create workshops or brainstorming sessions cross-departmentally to generate solutions and obtain buy-in for change.

Work Management 100

Work Management Marketing Automation Services Marketing Management Customer Satisfaction 100

Zoominfo

DECEMBER 13, 2018

7. HubSpot. If you’ve never heard of HubSpot you’ve likely been living under a rock. HubSpot not only coined the phrase, “inbound marketing” but the company also creates top-notch content for sales professionals, marketers, and so much more. Featured Video: What is the Real Deal of Sales? 8. The Salesman.

Youtube 187

Youtube Advertising Channels Zoominfo B2B Thought Leadership 187

Hubspot

SEPTEMBER 1, 2023

For example, ChatSpot integrates with HubSpot and is available for free accounts and up. This AI will be easy to integrate and fairly familiar to HubSpot users, improving existing processes. Manage leads. Make sales predictions such as expected lead closure. Consider offering training sessions or workshops on the topic.

Ethics 66

Ethics Marketing AI Training Work Management 66

Marketing Insider Group

JANUARY 6, 2020

Digital Summit conferences bring thought leaders and speakers from some of the world’s leading brands together at conferences throughout the US. Planned by editors from Search Engine Land, the two-day event includes case studies, demos, presentations and workshops led by some of the biggest names in the industry. Digital Summits.

Conference 58

Conference Marketing AI Work Management Marketing Management 58

Buzz Marketing for Technology

JUNE 17, 2015

Most B2B service marketers know the value of tailored landing pages to drive traffic and capture leads for niche B2B buyer personas. Let’s face it, these options have been around for fifteen years – your question takes me back to a workshop I did for Siebel systems around then, before they became part of Oracle.

Marketing Automation Services 100

Marketing Automation Services Lead Scoring Lead Ranking Work Management 100