How to Use Content Marketing for Customer Retention
Marketing Insider Group
APRIL 6, 2021
Cultivating new leads and clients can be much costlier and more time consuming than retaining or upselling current ones. Word of mouth marketing (WOMM) is still one of the most effective ways to share offerings and promotions with a larger audience. Source: HubSpot. Nurturing doesn’t end when your lead becomes a customer.
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