The 15-Second Intro That'll Make Your Sales Conversations 10X More Successful
Hubspot
APRIL 17, 2018
To understand why the upfront contract is so essential, remember only one person can lead the discussion: The buyer or the seller. Obviously, you want to be the one leading the dance. An example might be, “We’re going to discuss your current methods for detecting spyware.”. Up-Front Contracts. Provide an Agenda.
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