Hubspot

OCTOBER 13, 2020

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. In this article, I’ll take you through how HubSpot uses surround sound to track and improve its products’ visibility and awareness. What is the surround sound strategy?

SERP 60

SERP Lead Scoring Lead Ranking Enterprise Management 60

KoMarketing Associates

JANUARY 19, 2022

SEMRush is the workhorse of my SEO toolbox — I use it on a daily basis for position tracking, monitoring changes in SERPs and competitive research. HubSpot is a CRM platform widely used by B2B marketers. Hubspot is key in monitoring our campaign performances and tracking lead conversion in real-time. Intent data.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Martech

DECEMBER 27, 2023

A busy CEO, however, now barraged with marketing terms from CTR and ROAS to Z-score and SERP, may struggle to piece together their place in the bigger picture of business objectives. It’s a “square peg plus round hole” situation, and it can lead to a lot of wasted effort and resources. Sophisticated analytics tools?

Allocation 113

Allocation Barriers Lead Scoring Lead Ranking 113

Hubspot

MARCH 26, 2020

In other words, you need to generate new leads, but you're not sure what you're supposed to do. If you're trying to generate leads for your business, it doesn't make sense to employ the same lead generation strategies as companies that operate on a global scale. Instead, you would do something called local lead generation.

Paid Content 95

Paid Content Lead Generation Budget Programs Lead Scoring 95

Tomorrow People

OCTOBER 27, 2020

Here's a shortlist of measurements we highlighted: Cost Per Lead (CPL). Marketing Qualified Leads (MQL). Sales Qualified Leads (SQL). SERP Position Zero. As of this writing, inbound marketing champion Hubspot tracks total monthly volume traffic as having increased more than 30% compared to pre-COVID benchmarks.

Lead Ranking 156

Lead Ranking Cost per Lead Marketing Qualified Leads Lead Scoring 156

Marketing Insider Group

JULY 6, 2021

Companies need strong content marketing strategies to ensure their content is showing up on SERPs and driving traffic to their websites. The same survey found that 77% of CEOs expect marketing to directly impact their bottom line — they reported their three top priorities to be new customers, increased sales, and sales lead generation.

Social Media 362

Social Media Media Business Custom Publishing 362

Valasys

APRIL 19, 2023

Still, with changing times and evolving market trends, knowing what sales-qualified leads tactics will work best can be challenging. In 2022, lead generation was established as the foundation of most organizations’ growth strategies, with a reported 50% of marketers ’ emphasis on lead generation, making it a top priority.

Sales Qualified Leads 52

Sales Qualified Leads High Quality Lead Ideal Customer Profiles Lead Ranking 52

The Lead Agency

FEBRUARY 28, 2023

We live in a world where high-quality B2B lead generation is crucial to marketing success. But, with such a saturated market and customers more inquisitive than ever before, quality B2B lead generation is getting harder to achieve. What is lead generation? This increases the chances that they will convert into a lead.

Lead Generation 62

Lead Generation Lead Scoring Lead Ranking Design 62

Hubspot

FEBRUARY 22, 2019

billion search queries on Google everyday , paid Google search -- where you pay Google to advertise your content on SERPs for relevant keywords -- is one of the most popular and effective types of online advertising. The 8-Step Process HubSpot Uses to Optimize Google Advertising Costs. HubSpot CRM"). With over 3.5

Hubspot 74

Hubspot Cost Google Process 74

Top Rank Marketing

MARCH 27, 2024

billion searches per day and HubSpot reports that, “While close to one in three consumers use social search to find answers, traditional search engines are still dominant, used by 88% of people.” Learn about TopRank’s SEO services and let our experts help you take the lead. As of last year, Google was still processing 8.5

Marketing AI 87

Marketing AI Google Lead Scoring Lead Ranking 87

Directive Agency

JULY 26, 2017

Search engine result pages (SERPs) looked largely the same, no matter what you searched for. The SERP layout changes again, surfacing new information that’s specific to Pizza Hut. The SERPs pull in bits of data from all over the internet to provide the best answer possible. How B2B Search Engine Result Pages are Evolving.

SERP 45

SERP Paid Content B2B Marketing Top of Funnel 45

Oktopost

DECEMBER 5, 2022

Making sure your social media pages appear in the SERP for branded search queries doesn’t take much work and serves an important function. According to HubSpot , around 16% of an average website’s traffic comes from social media. But it’s hard to get a backlink to your article if it’s not already high in the SERP.

Social Media 115

Social Media SEO Lead Scoring Lead Ranking 115

DealSignal

JANUARY 20, 2023

Generating useful leads that can be turned into sales fast can be a daunting task for marketers. In fact, according to a study published by hubspot , 61% of marketers consider lead generation the toughest part of their job. However, there is a solution to this problem, and it comes in the form of “hot leads”.

Lead Scoring 52

Lead Scoring Lead Ranking Marketing Automation Services Work Management 52

Marketing Insider Group

DECEMBER 20, 2021

Because you can seriously grow traffic, leads, and conversions simply by revamping your old content. HubSpot, for example, increased organic search views on old posts by 106% and doubled the leads they generated with historical optimization alone. Improve SERP rankings for certain topics. This is critical.

Lead Scoring 343

Lead Scoring Lead Ranking Marketing Analytics Tools Content 343

Marketing Insider Group

SEPTEMBER 28, 2021

If you’re creating content with a singular goal of ranking on SERPs and driving web traffic, you’re missing part of the point. Hubspot tested this out on their own website and found that anchor text CTAs increase conversions by 121% ! To boot, they discovered that 93% of all leads generated by their website came from anchor text CTAs.

Content Marketing 345

Content Marketing Lead Scoring Lead Ranking Content 345

ClearVoice

JULY 31, 2023

According to a HubSpot study , businesses prioritizing blogging are likely to experience 13x higher ROI than those who disregard it. Another HubSpot survey found that one out of three marketers is using their blog to land on search engine results pages (SERPs). How to avoid it: Start with clarity.

Marketing & Strategy 95

Marketing & Strategy Ad Building Thought Leadership Lead Scoring 95

Hubspot

DECEMBER 22, 2020

For example, if you Google "sales funnel" the search engine results page (SERP) indicates you're looking for the definition of a sales funnel. Days later, they search for guides to help them choose a solution, which leads them to an educational piece of content you produced on that same topic. Work together to achieve SERP domination.

PPC 101

PPC Work Management SEO Top of Funnel 101

SmartBug Media

DECEMBER 6, 2018

Established major banks, online banks, and fintech startups alike have turned to content marketing to attract Generations X, Y, and Z to their websites or apps and generate new leads and customers for their financial products. venture-backed by an NBA player to build killer content that generates leads. Capital One: Learn & Grow.

Industry CMS 84

Industry CMS Lead Scoring Lead Ranking CMS Development 84

Hubspot

JULY 25, 2019

When I joined HubSpot, I partnered with our SEO team to design online experiences that could grow organic traffic to our website at scale. Knowing the reputation that SEO has amongst designers, I was skeptical about being able to produce engaging designs while delivering the traffic and lead counts for which I was accountable.

Design 69

Design Hubspot SEO Lead Scoring 69

Leadspace

FEBRUARY 19, 2018

While many B2B marketing strategies have changed over the years, marketing goals have stayed the same: more leads, more sales, and more ROI. Email and events are still ranked as some of the highest lead generation practices for B2B brands. More consumer data, when properly analyzed, can create better and higher-qualified leads.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

Sprout Social

AUGUST 28, 2023

Surfer SEO Surfer SEO helps you improve the content quality of your web pages so your content ranks on search engine results pages (SERPs). It analyzes search term SERPs and compares your content against the learnings of top-ranking pages. Seventh Sense also seamlessly integrates with HubSpot and Marketo.

Marketing AI 86

Marketing AI Marketing Automation Services Enterprise Management Planning 86

Parse.ly

FEBRUARY 11, 2022

According to HubSpot, 47% of buyers view three to five pieces of content before making an inquiry with a sales rep. At the top of your funnel, content engagement is critical to lead generation and can make or break your conversions. You could be missing out on a wealth of leads because your content engagement is failing you.

Top of Funnel 98

Top of Funnel Lead Scoring Lead Ranking SERP 98

SmartBug Media

SEPTEMBER 23, 2020

Whether Google announced a new update or the top SEO gurus discovered a new tactic, it’s essential for marketers to be constantly reading up on the latest trends to help get their content to the top of search engine results pages (SERPS). Marketers are often forced to choose between growing organic traffic or growing leads.

SEO 105

SEO Lead Scoring Lead Ranking Hubspot 105

Valasys

FEBRUARY 19, 2024

The digital market is one of the leading reasons for this revolution. From email marketing campaigns and lead nurturing to analytics and social media management, automation platforms offer excellent features – enabling marketers to streamline workflow, segment the audience, and drive engagement across multiple channels.

CMS Development 40

CMS Development Paid Search Agency Enterprise Management Marketing Automation Services 40

Navigate the Channel

AUGUST 21, 2023

Content marketing generates more than 3x as many leads as outbound marketing and costs 62% less, according to the Content Marketing Institute (and multiple other sources). It’s the process of publishing written and visual material online to attract more leads to your business or company. FAQs What is content marketing?

B2B Thought Leadership 65

B2B Thought Leadership Lead Scoring Lead Ranking Content 65

Marketing Insider Group

APRIL 6, 2021

Cultivating new leads and clients can be much costlier and more time consuming than retaining or upselling current ones. Source: HubSpot. You can fuel the momentum required for customer retention by offering your prospects, leads, and current customers relevant and engaging content at each stage of their buyer’s journeys.

Top of Funnel 338

Top of Funnel Work Management Marketing Management Content Marketing 338

SmartBug Media

AUGUST 31, 2022

SEO tools can uncover areas of opportunity and identify issues and weaknesses that might prevent you from ranking in the search engine result pages (SERPs). HubSpot Website Grader. HubSpot Social Media Management Software. With HubSpot, you can run all your social media campaigns from one central location. OrgChartHub.

Marketing Automation Services 98

Marketing Automation Services Inbound Marketing Paid Content Work Management 98

SmartBug Media

NOVEMBER 18, 2022

HubSpot, a customer relationship management (CRM) platform used for inbound marketing , explains the buyer’s journey with a flywheel. But just like some marketing leads are better than others, you’ve got to remember that quantity isn’t necessarily the most important factor with inbound marketing terms. The Inbound Methodology.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

Contently

APRIL 4, 2023

completing a lead form on a product demo page, asking for more information on a brand vs. competitor page, etc.) HubSpot Academy offers thousands of training hours on content marketing for free, including certifications that can increase your team’s expertise and authority (part of Google’s E-E-A-T formula for quality content).

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Contently

FEBRUARY 16, 2023

Identifying the common keywords audiences use in their search queries allows content teams to prioritize certain content and then ideate, create, and optimize it, so it ranks high on SERP and attracts new readers. Google is more likely to categorize such content as “unhelpful,” leading to lower rankings.

Lead Ranking 154

Lead Ranking Marketing AI Process SEO 154

Brandpoint

JUNE 24, 2021

An older model for identifying qualified leads, first developed by IBM. The CMO’s ultimate goal is to increase revenue and sales through leading successful marketing efforts and campaigns. CPL: Cost-per-Lead. BANT: Budget, Authority, Needs, Timeline. CAC: Customer Acquisition Cost. Profit X Years – CAC = CLV.

Paid Content 118

Paid Content Lead Ranking Top of Funnel CMS Development 118

Hubspot

APRIL 25, 2019

Don’t put pricing, seller information, promotions, and opinion-based copy (words like “best” or “leading”) in the title. For most products, these are one and the same, but some sellers opt to add a few additional keywords to increase their chances of popping up on Amazon SERPs. When clicked, Product Display ads lead to a product page.

Amazon 96

Amazon Paid Content Marketing & Strategy Marketing Strategy 96

Scoop.it

MARCH 2, 2023

Marketers swear by its effectiveness in generating leads and sales, building brand awareness, and even boosting customer loyalty. According to HubSpot , most marketers who leverage blogging say it’s effective, and 10% say it generates a higher ROI (return on investment). That’s precisely what we’ll be discussing in this blog post.

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Brand Identity 91

Vidyard

OCTOBER 27, 2019

This is the reporting that marketing desperately needs to identify their most engaged leads faster and prove the value of game-changing initiatives. Plus, 97% of marketers say that video has helped increase user understanding of their product or service, according to HubSpot. Put Your Videos to Work. Sign Up Free. Increase Traffic.

Video Marketing 84

Video Marketing Dwell Work Management Marketing Management 84

SmartBug Media

APRIL 21, 2022

In the deep ocean that is Google’s search engine results page (SERP), you have only a split second to grab someone’s attention with an eye-catching headline or enticing call to action (CTA). The additional information that ad extensions offer typically leads to a higher overall prominence of your ads. Sounds like a win to us!

Paid Search Agency 97

Paid Search Agency Ads Google CPC 97

SmartBug Media

AUGUST 27, 2021

Using the time decay attribution model in Google Analytics will give you better insight into the channels leading your conversion rate. Use HubSpot Ads Software to make reporting easy. With HubSpot Ads Software there’s no reason to not create an inbound-informed paid media strategy.

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105

DAGMAR Marketing

APRIL 15, 2022

It is predicted that Google processes approximately 63,000 search queries every second ( HubSpot ) 70 percent of marketing experts believe that SEO yields better results than PPC ( SERPWATCH ) 49 percent of respondents say that organic search has the highest return on investment (ROI) of any marketing channel ( Search Engine Journal ).

Statistics 94

Statistics SEO POS Lead Scoring 94