article thumbnail

Apparently It’s Now Safe (Again) to Use “Free” in a Subject Line

The Point

In follow-up to the recent 2013 Marketo Summit , the marketing team at ReachForce , a leading provider of B2B data services, sent a message to attendees (including this blogger) crowing about the success of their traffic builder campaign , an email that generated a 42.8% The subject line that generated such success?

article thumbnail

Top-10 Demand Generation Vendor Blogs

LeadSloth

Hubspot Internet Marketing Blog. Hubspot is probably both the most active and most popular blog of this list. Market2Lead Marketing Automation and Lead Management blog. Reachforce: The B2B Lead. Reachforce publishes almost daily Lead Generation tips. ReadyContacts Lead Data Management blog.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Sales Needs Social Media Engagement Insight

Oktopost

When seeking insights a shocking 75% of sales reps struggle to figure out what is valuable to work, in other words which leads/business prospects to prioritize. No matter what you do, don’t pass your leads directly to the sales team’ – Jon Miller, Marketo. However, not all leads marketing hands over should have been handed over.

article thumbnail

How to Grow Revenue and Close More Deals by Aligning Sales and Marketing

SnapApp

If marketers aren’t generating qualified leads, then sales can’t work those leads and convert them into deals. If sales isn’t following up effectively with the leads marketing brings in, then marketing has no motivation to find those leads in the first place. Do you know your sales team’s definition of a qualified lead?

article thumbnail

Sales is ultimately successful only with marketing’s help — and vice a versa

Mereo

According to HubSpot research , one in four companies indicate their sales and marketing teams are either “misaligned” or “rarely aligned.” Marketing can nurture quality leads and prepare sales’ buyers at every stage of the buying journey. Sales and marketing alignment remains a pervasive issue derailing selling organizations.

article thumbnail

The 2010 marketing technology proto-landscape did consolidate by 61%

chiefmartech

For instance, HubSpot , where I work now , acquired Performable relatively early on. Firms that were or are now public: Google, HubSpot, Liveperson, Marin Software, Salesforce, Tableau, and Teradata. Even with a constant conversion rate, you generate more net leads. Was this Martechaggedon? But let’s play out its logic.

article thumbnail

B2B Lead Management Market Heats Up

Online Marketing Institute

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.