ViewPoint

JUNE 16, 2015

What’s a good lead rate? How much should a lead cost? The lead rate for high quality, enterprise opportunity leads has been roughly flat.) That said, for several years the elephant in the room has been inbound marketing and inbound marketing lead rates. I have seen inbound lead rates reported as high as 11 – 14%.

Lead Ranking 120

Lead Ranking Lead Scoring Cost per Lead PointClear 120

NuSpark Consulting

JANUARY 21, 2012

B2B lead generation and lead management is a complicated process that can’t be detailed all in one book. It’s easier said than done which is why firms like mine exist, to implement proper lead generation tactics that build revenue. General B2B Marketing & Lead Generation. Books are listed by funnel category.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

Onalytica B2B

FEBRUARY 24, 2016

We looked at the topic of social selling before on our blog in 2015 , and we were keen to look at it again to see which Social Selling brands and individuals were leading the online discussion. TrackMaven, HubSpot. PointClear. PointClear PD. Koka Sexton. Kim Garst ツ. kurtshaver. Kurt Shaver. The Sales Foundry. Nimble LLC.

Enterprise Management 0

Enterprise Management PointClear Brand Identity Branding 0

ViewPoint

JULY 11, 2013

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Via HubSpot. According to a recent report by Custora, customer acquisitions from email marketing have quadrupled since 2009, exceeding that of leading social networks.

PointClear 120

PointClear B2B Marketing Advertising Agencies B2B 120

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

ViewPoint

MAY 7, 2015

This topic is of such importance, I reached out to fellow industry leaders and asked them to share their outlook on lead nurturing programs (and processes) and what to expect in the coming year. His lead nurturing program did precisely that. This is part two of a two-part blog. Click here to catch up on part one. ).

Lead Nurturing 120

Lead Nurturing Lead Ranking Lead Scoring PointClear 120

B2B Marketing Zone Posts

AUGUST 3, 2010

The Sweet Spot: We’re all ‘smarketers’ now - Follow the Lead , July 8, 2010 Sam Zales. Blog to Generate Leads - Lead Views , July 16, 2010 The importance of Corporate blogging is known to all, but few companies are able to use this medium as a lead generation tool. To Auto Tweet or Not to Auto Tweet? -

Ning 40

Ning Paid Content Facebook Sales Management 40