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What is a Dofollow Link?

Hubspot

Now, brands need to focus on more tightly-controlled metrics — such as Google’s PageRank — to boost their online appeal and push their site listing closer to the first page, first result pinnacle. With the right approach, these links can help leverage great content into higher PageRank and better search results. Here’s how they work.

PageRank 100
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PR 2015: Top 100 Influencers & Brands

Onalytica B2B

We were interested in seeing which PR professionals and brands were leading the online discussion. We analysed close to 700,000 tweets mentioning the following hashtags: #PR OR #DigitalPR OR #PublicRelations OR #CorporateCommunications OR #Corpcomm and identified the top 100 most influential brands and individuals leading the discussion.

PR 100
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Off-Page SEO: What It Is & Why You Need It [+a Helpful Checklist]

Hubspot

That's because Google is built on PageRank, an algorithm that looks at a page's backlinks for quantity and quality. These practices are great ways to drive traffic to your website, generate new leads, and improve your search engine ranking. That's why off-page SEO is so valuable. Take guest blogging, which offers multiple benefits.

SEO 91
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An Introduction to Black Hat SEO

Hubspot

It can lead to being wiped completely from search results or gaining a lower position. They state on their website that “any links intended to manipulate PageRank or a site's ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines.” Black Hat SEO vs. White Hat SEO.

SEO 74
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8 Interesting Things You Probably Didn't Know About Google's Algorithm

Hubspot

That’s where we see one of the first mentions of PageRank, which is the technology that Google continues to use to help rank search results. 4) PageRank was named after Google co-founder Larry Page. When the name “PageRank” is assigned to the technology that helps Google rank pages, it seems fairly intuitive.

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Social Selling 2016: Top 100 Influencers and Brands

Onalytica B2B

We looked at the topic of social selling before on our blog in 2015 , and we were keen to look at it again to see which Social Selling brands and individuals were leading the online discussion. TrackMaven, HubSpot. What we discovered was a very engaged community, with much discussion between individuals and brands. Koka Sexton.

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The Ultimate Guide to Google Search Console in 2018

Hubspot

It’s helpful on a macro and micro level -- both when I need to figure out what’s happened to a high-traffic blog post that suddenly dipped, and see how many impressions HubSpot is gaining month over month. I’m a content strategist on HubSpot’s SEO team, which means GSC is particularly useful to me. What is this sorcery?