Softening the Ask – How to Improve Opt-in Form Conversions
FunnelEnvy
OCTOBER 2, 2023
The challenge for marketers is that forms are still essential to lead generation and sales. From landing pages to websites, Hubspot reported in 2020 that 83 (48%) of 173 study respondents say forms are their highest converting tool. The internet triggered a revolution in most fields, and marketing is no exception.
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