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Subdomain or Subdirectory? What They Are & How They Affect SEO

Hubspot

In fact, that's what HubSpot does. Ecommerce Store: For companies that sell merchandise, in addition to their regular product or service, they can put their ecommerce store on a subdomain. For instance, that's what HubSpot does. Besides the main products, merchandise is available at shop.hubspot.com.

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Top 15 Content Marketing Trends for 2023

ClearVoice

Hubspot reports that short-form videos have the highest ROI of all social media content. The effectiveness of social media marketing goes beyond lead generation. Apart from built-in shoppable content features, third-party platforms like Buffer and Later.com help businesses create merchandised feeds using their social media content.

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Why lifecycle marketing matters for your social team

Sprout Social

While social media teams may be more familiar with metrics like impressions and leads generated, lifecycle teams focus more on metrics like product utilization, churn and LTV (lifetime value—the monetary amount that the average customer who signs up for a plan or subscription is worth). Very happy to be part of the @HubSpot community!

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The 7 Best Selling Platforms for Your Ecommerce Business

Hubspot

HubSpot CMS — Best for Marketing. A platform built with marketing in mind means each feature and design is made to convert leads and get more customers. HubSpot’s CRM platform offers a selection of Hubs to grow your business — each one focusing on a different aspect of that process. Shopify — Best for New Online Sellers.

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The Beginner's Guide to Customer Targeting

Hubspot

That's how segmentation works in practice: it can lead to informed business decisions like how and where to target customers. Consider this post by HubSpot on Instagram: View this post on Instagram. Source: HubSpot Research #stat #hubspot #growbetter #sales. Customer segmentation and targeting go hand-in-hand.

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The Ultimate Guide to Crowdsourcing

Hubspot

But this failed merchandising campaign had just jacked it up to suffocating. And after some deep reflection and analysis, he dug up a silver lining that would eventually lead to a multi-million dollar model for merchandise design. He had only sold a total of eight t-shirts. million in only 30 days. Image Credit: Shopify Plus.

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Conversational marketing: What it means for your social media strategy

Sprout Social

Relying on one-way communication channels like lead capture forms won’t cut it. And lackluster customer service experiences lead 50% of consumers to switch to a competitor. They should be as prepared to talk about your products as sales associates in stores—it’s critical for converting leads into sales.