Industrial Marketing Today

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HubSpot – Marketing Automation

Industrial Marketing Today

HubSpot is a great “marketing-in-a-box” solution for those getting started with inbound marketing. It will save you considerable amount of time and streamline the whole process of lead generation, nurturing and conversion. It is a good fit for companies with a one-person marketing department or a small staff.

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Take Industrial Lead Generation up a Notch with Marketing Automation

Industrial Marketing Today

Industrial Lead Generation Industrial Marketing Automation HubSpot marketing automation Measuring ROI Pardot Prospect Profiling' Marketing automation technology is one of the areas where B2B marketers will increase spending in 2014 according to an article I read in the September 16 issue of BtoB Magazine. [.].

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B2B Lead Generation Using a Business Blog

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

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What You Ought to Know About Inbound Marketing

Industrial Marketing Today

View this hilarious and entertaining video from HubSpot and it will tell you everything you ought to know about inbound marketing. I recommend starting with inbound or content marketing and then moving on to marketing automation to make the entire lead generation process smooth and efficient.”. Confused about Inbound Marketing?

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Why Your Sales Funnel May Run Dry Without a Business Blog

Industrial Marketing Today

Are you leaving additional sales leads and revenues on the table? By not using every opportunity to generate high-quality leads, they may be leaving money on the table. A business blog will help you do all that but what about finding new leads and more sales opportunities? Source: HubSpot ). Happy New Year!

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Industrial Blog Sites Revisited

Industrial Marketing Today

Industrial companies have realized the importance of inbound marketing and its impact on lead generation. B2B marketers with blogs generate 67% more leads according to a study done by HubSpot (See Why Your Sales Funnel May Run Dry Without a Business Blog ).

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Content Marketing: Think Like a Publisher, Act Like an Investor

Industrial Marketing Today

For industrial marketers ROI is typically measured in terms of quantity of high-quality sales leads generated, increase in sales and revenues. Attract more leads and acquire new customers. Rick Short , Indium’s director of marketing, in an interview by HubSpot , explained why blogging is so important to his company. “My