DiscoverOrg

FEBRUARY 21, 2019

A 2018 HubSpot survey reports that 73% of marketers feel generally or tightly aligned (up from 22% of companies reporting close alignment in 2017!). Additionally, salespeople with SLAs call out marketing as the top generator of leads (#cred). Align sales and marketing with SLAs. We’re moving in the right direction!

CMO 176

CMO SWOT Advertising Agencies Budget Programs 176

DiscoverOrg

SEPTEMBER 4, 2018

If you lead with price, you become a price-based purchase. “So Hubspot details this sales closing technique with a few questions: Ask your prospect: “Think of a scale of 1 – 10, where 1 is ‘I would NEVER buy from you’ and 10 is ‘I wish you sold more so I could KEEP buying from you!' “The

B2B Sales 287

B2B Sales Work Management B2B Marketing Management 287

DiscoverOrg

JANUARY 29, 2019

But if they’re already using other leading-edge technologies, they’re probably open to others. For example, if they’re using freemium versions of programs like Hubspots or G-suite, rather than the enterprise version – there’s opportunity there.”. How much does the CEO value technology? “A Data is just data!’

Ideal Customer Profiles 205

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 205

DiscoverOrg

JUNE 9, 2017

To make sure you never hit a spam trap, Hubspot suggests only sending to opt-in contacts and to avoid purchasing data from a data provider. unless you want to generate new leads and increase sales. DiscoverOrg has industry-leading data quality and contact refresh rates (60 days). So what’s a legitimate email campaign to do?

CAN-SPAM 217

CAN-SPAM Marketing Automation Services Deliverability Opt-out 217

DiscoverOrg

SEPTEMBER 4, 2018

If you lead with price, you become a price-based purchase. “So Hubspot details this sales closing technique with a few questions: Question 1: A scale of 1 – 10. Hubspot goes on to note that you’re looking for more than one answer; after their first reason, ask them for more. We need to revert to value-based appeal.

B2B Sales 120

B2B Sales Work Management B2B Marketing Management 120

DiscoverOrg

MAY 23, 2018

SALES: Marketing leads are crap. You guys take forever to follow-up on our leads – and you wonder why they don’t convert? Why would we waste our time on leads that are never going to convert? Agreement on what a “qualified lead” is. Hyper-focus on marketing-qualified leads. Retarget cold, dead leads.

Lead Ranking 257

Lead Ranking Top of Funnel Marketing Qualified Leads Lead Scoring 257

DiscoverOrg

SEPTEMBER 12, 2018

In 2008, according to Hubspot, almost half the sales department stayed on the job at least 3 years. ” And you get your generic list from a typical data provider: Most “leads” won’t have been there for years. They’re going to look around and ask, “Do I have the right leads?” No email addresses.

Video Marketing 189

Video Marketing Lead Scoring Lead Ranking Youtube 189