Digital B2B Marketing
OCTOBER 6, 2011
Marketers have a huge blind spot when it comes to nurturing and lead scoring. It does not matter if you have built a sophisticated lead management and nurturing system, driven by content consumption, engagement and response. The potential of these prospects is not reflected in your lead score. Your blind spot is there.
Digital B2B Marketing
OCTOBER 6, 2011
Marketers have a huge blind spot when it comes to nurturing and lead scoring. It does not matter if you have built a sophisticated lead management and nurturing system, driven by content consumption, engagement and response. The potential of these prospects is not reflected in your lead score. Your blind spot is there.
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Digital B2B Marketing
DECEMBER 20, 2011
However, companies frequently expect the same content marketing program to capture contacts or leads as well. Consider the lead generation activities of the following three types of marketers. There is significant demand for access to their content and perspectives, and this demand translates directly into lead generation volume.
Digital B2B Marketing
JUNE 4, 2013
You need to generate leads, right? The B2B lead generation landscape has changed tremendously in the last decade. Today, B2B lead generation relies heavily on digital marketing and this list reflects that switch. The B2B Lead Generation List. Publisher Lead Generation Programs. Inbound or Content Marketing.
Digital B2B Marketing
NOVEMBER 8, 2012
Inbound marketing leads, according to Hubspot, cost 62% less than leads from outbound marketing. Maybe Hubspot’s sample is biased or methodology is bad, but for whatever reason, the 62% isn’t true. But don’t expect that cost advantage to last. If not, it will be soon. Shorter Forms.
Digital B2B Marketing
NOVEMBER 1, 2012
According to Hubspot, leads from inbound marketing cost 62% less than leads from outbound marketing. Inbound marketing has captured the attention of B2B marketers, and no wonder. However, opinions and knowledge of inbound marketing vary widely among B2B marketers.
Digital B2B Marketing
APRIL 29, 2014
It will lead to a degradation of media brands, an influx of low quality content and ultimately the loss of many of the benefits that made native publishing attractive in the first place. Hubspot gets more than 1 million visitors a month to their site and nearly 750,000 leads a year.
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