ANNUITAS

NOVEMBER 5, 2020

Let’s talk about leads. Odds are, you’re having conversations about how to attract more leads, how to improve the quality of your leads, how to convert your leads, or all of the above. And in that conversation you might be wondering, “why are we getting bad leads in the first place?” .

Top of Funnel 147

Top of Funnel Lead Ranking Sales Qualified Leads Lead Scoring 147

ANNUITAS

AUGUST 8, 2011

From visits to leads, this series will provide the basics on the terms, metrics and tactics marketers need as they improve the visibility and impact of their campaigns. Featuring some of the experts in marketing measurement and lead management, the series will cover the different channels and touch points available to marketers today.

Sales Qualified Leads 100

Sales Qualified Leads Advertising Benchmark High Quality Lead Leads 100

ANNUITAS

MAY 13, 2021

Too often MAPs are associated with tactical email nurturing and simple lead qualification — tactical use cases that dominate immature platform deployments. Does it offer a solid integration with Salesforce (or other, leading CRM), including a view into the lead, contact, account and opportunity objects?

Enterprise Management 130

Enterprise Management Marketing Automation Services Analysis Work Management 130

ANNUITAS

SEPTEMBER 3, 2020

A Hubspot post provides a definition : A sales cadence is a sequential order of different outreach methods salespeople can follow to better connect with prospects. This also leads to more nuanced issues – especially around companies’ domain reputations and resultant email deliverability. That is substantial.

Ideal Customer Profiles 147

Ideal Customer Profiles Marketing Automation Services Trigger Marketing Demand 147

ANNUITAS

DECEMBER 15, 2015

We want to know conversion rates, cost per lead, revenue generated and a host of other stats. 76% of content marketers are forgetting sales enablement , according to a study by HubSpot. 76% of content marketers are forgetting sales enablement , according to a study by HubSpot. Handing off leads that go nowhere?

Demand Generation 100

Demand Generation Demand Generation Cost per Lead 100

ANNUITAS

JULY 23, 2015

We can all learn from best practices and benchmarking surveys and reports share a great deal of that (favorites from industry content experts like Content Marketing Institute , MarketingProfs , Demand Gen Report , HubSpot and Kapost ). This only leads to better insight into your buyers and allows for detailed follow-on content.

Advertising Benchmark 100

Advertising Benchmark Peer-to-peer Demand Generation Customer Surveys 100

ANNUITAS

SEPTEMBER 14, 2023

HubSpot recently held their annual Inbound user conference in Boston. From CRM to GTM While HubSpot may call its portfolio its “Customer Platform,” we see it more as a go-to-market (GTM) platform – supporting many facets of the customer journey. It does seem the data is in HubSpot’s favor. Let’s dig into each.

CMS Development 130

CMS Development Paid Search Agency Marketing Automation Services Marketing Analytics Tools 130