From Awareness to Post-Sale: How to Use Video Throughout the Inbound Marketing Cycle
Vidyard
OCTOBER 16, 2013
A video library lets you carefully present content you’ve mapped to the buying cycle and control the content journey that your leads navigate through. Convert Once leads are hanging out on your website based on your attraction-stage videos, you’ll have a chance to convert them with long-form content addressing mid-funnel topics.
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