KoMarketing Associates

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32 Influential B2B Social Media Profiles (People) to Follow on Twitter

KoMarketing Associates

While the report reveals that, in 2012, social media as a whole brought in a smaller fraction (5%) of traffic and leads to B2B websites, it shows great potential. Twitter in particular proved to be the strongest performing platform for generating leads through social media. Twitter is one solution. Social Media Bouncer.”

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7 B2B Marketing Lessons from #Inbound17

KoMarketing Associates

If you aren’t being genuine, it’s really difficult to do anything successfully, whether you’re a marketer, a brand or leading the country. Product pages provide more than just luggage – they provide helpful content, tips and recommendations to help make the process of packing easier. Jen Rubio (Cofounder of Away).

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9 B2B Marketing (and Life) Lessons from #Inbound15

KoMarketing Associates

– Dharmesh Shah (Founder / CTO of HubSpot). HubSpot 's @Dharmesh : "Market Unto Others As You Would Have Them Market Unto You." Some of these tools included Google Analytics, Google Trends, RADURLS, Feedly, Indeed Job Trends, Twitter Redirect Links and more. " #Inbound15 pic.twitter.com/hauAvPxSLd.

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B2B Content Marketing Metrics: Tracking What Matters

KoMarketing Associates

That’s a long time to nurture a lead. . Understand what content high-revenue leads want, so you can increase lead quality, not just quantity. . Track how SEO efforts impact your website, leads, and overall revenue. . Lead Generation. Lead generation is one of the top goals of B2B content marketing.

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LinkedIn Lead Gen Forms: Pros And Cons For B2B Marketers

KoMarketing Associates

So today, I will be explaining the pros and cons of a very commonly used ad format: Lead Gen Forms. What are LinkedIn Lead Gen Forms? LinkedIn Lead Gen Forms (LGF) is a type of LinkedIn Ad in which the user completes a form directly within the LinkedIn interface. Lead Gen Forms Ad Formats. Lead Gen Forms Benefits.

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How to Match Your Content Strategy with the Buyer’s Journey

KoMarketing Associates

The more sets of eyes this material draws, the better your chances are of turning one of these visitors into a “hot lead” down the road. Types of content for this visitor: So, what types of content should you leverage when thinking about closing a deal (Pro tip: work close with the sales team during this process)?