And for most B2B marketing departments, ROI comes down to one major metric: leads. While awareness and conversations are important, having clear and measurable leads acquired through social media is critical to the support of future efforts and resource acquisition. In the coming weeks, we will look at social media lead generation best practices across many social platforms. Today, we are going to focus on one platform that is at the top of most B2B marketers' lists: Twitter. This isn't a blog post about how to get started on Twitter or get a ton of followers. MORE >>

According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Facebook added more than 200 million users last year, and Twitter more than doubled in size, adding 115 million. Social Media Tips, Tactics and Techniques. Dan Neely discusses which social networking sites get the most attention from marketers (Facebook, Twitter, LinkedIn, no surprises there), how marketers can best use social media for branding and business development, and concerns about the use of social media in brand planning. MORE >>

Hopefully one of your objectives for social media is to generate new business leads. Whether it’s Twitter, Facebook, LinkedIn or your blog, you need to be visible and active in order to create followers. Here are some highlights: According to Hubspot and Edison Research, the more frequent you post on your blog, the better the chances of getting leads. While it may not be possible to post each day, the more frequently you do, the better your chances of generating leads. The same holds true for Twitter. The key is consistency. MORE >>

I've noticed there have been some truly awesome new Twitter infographics out there lately, so I wanted to share them with all you marketing folks. From usage statistics to Twitter marketing tips , these new Twitter infographics are sure to stimulate the nerdy designer in you! The Who, Why, and How of Twitter" by The Next Web. How to Use Twitter" by Party Aficionado. Twitter Infographic" by Social Media Sonar. Social Media's Loaded Questions: How Twitter Users Are Getting Their Questions Answered" by InboxQ. Is Twitter a Waste of Time?" MORE >>

I’m sharing his 10 tips which I try to live by when writing for social media. According to a social media study by King Fish Media, HubSpot and Junta42,  original content, both branded and expert, is by far the most employed tactic for social media. Creating valuable content increases website traffic that will equate into new business leads. But Here are my 10 tips to help you write better for the Web: Provide a Reader’s Digest or Executive Summary version. That’s why so many readers are attracted to post titles that offer  10 tips or  25 ideas , etc. MORE >>