29 (of the) Best Twitter Guides, Tips and Infographics of 2013
JANUARY 14, 2014
Twitter became a publicly traded company on November 7 and saw the price of its shares climb 73% on the first day of trading. Does anyone still thing Twitter is for the birds? What are the best ways to drive website or blog traffic with Twitter? To grow your company’s Twitter following? Utilize Twitter advertising? Get the most out of Twitter search?
Tracking Email Analytics Outside of HubSpot
SEPTEMBER 4, 2015
While working for Synecore , a Minneapolis-based inbound marketing agency, it was inevitable that I would have to become very comfortable with the ins and outs of HubSpot. You see, Synecore has been a Gold Level HubSpot Partner for some time now, and I have developed quite a relationship with HubSpot's marketing automation platform during that time. HubSpot is a great tool for numerous reasons, but one of the biggest has to be the integrated analytics found within the platform. HubSpot makes it easy as pie with tracking URLs. What is a HubSpot Tracking URL?
20 More of the Best Twitter Tips, Tactics and Tools of 2012
FEBRUARY 11, 2013
As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. ” How can you grow and maintain an active, relevant Twitter following? Twitter Tips and Guides.
Best Twitter Guides, Tips and Tools of 2010
JANUARY 31, 2011
Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December. Twitter is used (officially) in 65 of the Fortune 100 companies , 63% of small to midsized businesses, and nearly half of all B2B enterprises. Which companies are really succeeding on Twitter, and how are they doing it?
Staffing and Launching Your Content Marketing Program
manager at HubSpot, had a similar revelation. percent of the roughly 2 million hits on HubSpot’s. These examples may sound hyperbolic, but they get at values that lead. HubSpot is the inbound marketing genius who wants. When I spoke with the men behind the content power- houses at HubSpot, Moz, and GE, that much was clear. All rights reserved. Introduction 3 II.
10 Quick Tips for Generating Leads From Twitter
JUNE 30, 2014
Twitter isn''t just for getting followers, retweets, and replies -- it''s also a valuable marketing channel for generating qualified leads. But when you’re trying to generate leads on Twitter, your tweets have to be a little different than normal. You don''t have to be on twitter #24hours a day to be successful. This will LEAD to huge success!
Top 50 B2B Marketing Influencers On Twitter
B2B Marketing Insider
JANUARY 24, 2013
Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. And I quickly found that no list is perfect.). Powerful. cmworld.
11 Twitter "Tips" and "Tricks" That Don't Actually Work
MAY 16, 2014
Unfortunately, in the social media marketing space, you''ll find lots "get rich quick" type schemes -- but some of those "tips" and "tricks" people peddle won''t actually work. We''ve already debunked some of the biggest "tips" and "tricks" folks will tell you about Facebook , so we figured we''d move onto another social network and do some more. To Twitter! You shouldn''t.
12 Data-Backed Tips to Increase Your Conversion Rate on Twitter [Infographic]
OCTOBER 27, 2014
By now, most marketers know that Twitter isn''t just a great medium for creating and reinforcing your brand image -- it''s also a tool for reaching fans of your business who can become leads (and, ultimately, sales). But simply knowing that Twitter can make you money isn''t enough: Marketers need to be armed with the best way to execute on this knowledge. Social Media
26 Outstanding LinkedIn Tips and Tactics
MARCH 27, 2013
Find the answers to these questions and many others here in more than two dozen expert LinkedIn guides, tactics, tips and infographics. How to Use LinkedIn Powerfully: 10 Tips to Know by Social Media Today. Lessons from HubSpot’s LinkedIn Company Page by Business Insider. Linkedin Leveraging: How to Tap Groups for Traffic, Leads & Sales by KISSmetrics. ’”.
7 Real Marketing Interview Questions From HubSpot's CMO
JANUARY 8, 2013
Now, I've held off from publishing these for a long time because I think great hiring is a key ingredient in my secret sauce, but the desire to do great inbound marketing by sharing tips with the community and demonstrating thought leadership has finally won out, so have at 'em. Question 2: Lead Scoring. Can you use this information to create a lead score? downloaded an ebook).
Content Marketing Playbook: Strategy and Roadmap
returned to the company after a 28-month stint leading. And it would lead to GE’s. stalwarts like Facebook, Twitter, and LinkedIn to emerg- ing platforms such as Instagram, Pinterest, and Tumblr. Like Moz, HubSpot is the envy of many in the content. HubSpot’s Chernov likes to quote a line from the com- pany’s CMO, Mike Volpe: We don’t like to build houses. emerge.
How to Use LinkedIn to Generate Leads
B2B Lead Generation Blog
MARCH 16, 2015
Without some of us even noticing, LinkedIn developed into a useful publishing platform and lead generation tool for marketers and sales people looking to build relationships with prospects. But if you’re looking for an easy lead source, you won’t find it here. After using LinkedIn to build my own discussion groups, I’ve discovered that using LinkedIn as a lead generator can be a pretty simple process — if you’re willing to invest a little time sharing your expertise and thought leadership. Here are some ways to make the most of LinkedIn for lead generation: 1.
How to Use Twitter Retargeting Ads to Generate More Customers
APRIL 18, 2016
When you think of lead nurturing, do you think of a series of well-timed, relevant emails to a perfectly segmented audience? In practice, email is the primary channel for lead nurturing. At HubSpot, we started experimenting with Twitter Ads as a method of lead nurturing. And given Twitter’s mobile-first nature , it was easy to see why we weren’t successful.
48 Phenomenal SEO Guides, Tips & Tactics
FEBRUARY 24, 2015
Find the answers to those questions and many more here in four dozen phenomenal SEO guides, tips and tricks from the past year. Expert SEO Guides, Tips and Tricks. Facebook’s VP of Growth Gives You Tips on Growing Your Product by KISSmetrics. How Top Ranking Brands Like Moz and HubSpot REALLY Do SEO by Social Media Today. But change is.” by Forbes. SEO is branding.
The 2011 #Nifty50 Top Twitter Men Reprise
JUNE 6, 2011
Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. These men are indeed using Twitter to rewire and reorient the Web. Today, Twitter posts 50 million tweets per day. Adam L.
33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far
AUGUST 28, 2012
Find the answers to those questions and many more here in almost three dozen of the best social media tips, how-to guides, lists and reports of 2012 so far. Social Media Marketing Tips, Tactics & Techniques. The delightful Heidi Cohen presents seven social media marketing tips in Dr. Seuss style, among them “‘Today you are you, that is truer than true.
14 Ways to Increase Your Clickthrough Rate on Twitter
MARCH 19, 2015
Thankfully, making your tweets clickable doesn''t "just happen" based on the whim of the Twitter gods. In this post, we''ll talk about how to put the science of Twitter to work for you so more people click on your tweets. Click your Twitter handle to view your profile. The Challenge: It Takes Work to Get Clicks on Twitter. Data shows the average Twitter CTR is 1.64%.
19 Simple Email Marketing Tips to Improve Your Email Open and Clickthrough Rates
JUNE 21, 2016
Here are eight little things you can start doing immediately to improve the open rates, clickthrough rates, and lead generation for your emails. 19 Tips for Better Email Open and Clickthrough Rates. 1) Abide by CAN-SPAM rules. HubSpot customers: Don't worry -- you can't save an email template unless it includes this element.). You may often think to yourself, "Ugh.
How the HubSpot CMO Screens for Top Marketing Talent
JANUARY 7, 2013
Feel free to take some tips from my approach and adopt them for your own hiring process. At HubSpot, we like to use the acronym "DARC," which stands for digital, analytical, reach, and content: Digital means they live their lives online and are familiar and comfortable with blogging, social media, and the web in general. And now, let me get to my point. Don't overlook this. how often?
10 Quick Tips for Getting More Business Value Out of Twitter
JULY 1, 2013
Social media, especially Twitter, requires a lot of effort in order to extract business value. But with over 200 million active users , the probability that your prospects, leads, and customers are using the Twitter is high. The following list is full of social media tips to help you focus your social media efforts on the right conversations and interactions. mkYwE.
55 (of the) Best Social Media Tips, Tactics and Tools of 2010
FEBRUARY 7, 2011
According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Facebook added more than 200 million users last year, and Twitter more than doubled in size, adding 115 million. Social Media Tips, Tactics and Techniques. 10 Social Media Tips And Pointers For Start Ups by Simply Zesty. Adoption soared.
24 Exceptional Email Marketing Tips, Techniques and Tactics
APRIL 8, 2013
crafting email subject lines that will lead to opens and click-throughs, designing messages that are distinctive yet clear on any device, and most importantly, creating content that both provides value to the recipient and achieves organizational goals. General Email Marketing Tips & Techniques. The Ultimate List of Email SPAM Trigger Words by HubSpot. Email Design Tips.
Say Hello to Animated GIFs on Twitter
JUNE 18, 2014
Following in Pinterest''s footsteps , Twitter made an exciting announcement today: You can now share and view animated GIFs on Twitter.com and on Twitter''s iOS and Android apps. And HubSpot customers: Social Inbox supports it, too.) Before today, you had to upload GIFs via third-party apps -- but now you can upload and view them directly on Twitter. FINALLY. link].
How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]
AUGUST 30, 2013
I don''t know about you, but I''m tired of hearing "social media gurus" compare the effectiveness of Twitter versus LinkedIn, or Facebook versus Twitter, or Linkedin versus Facebook, or whatever other comparison you bring to the table. Social Domination: How to Conquer ''The Big Social Media Networks from HubSpot All-in-one Marketing Software. Twitter Best Practices.
New Facebook Algorithm Update, Essential Excel Tips for Marketers, and More in HubSpot Content This Week
JANUARY 26, 2014
Scientific Approach to Hitting Your Lead Gen Goals With Content. While creating amazing content that resonates with your visitors, leads, and customers alike certainly requires an artistic touch, a scientific approach is also needed to plan and execute that content effectively. As marketers, we all know that great writing can help our content stand out from the crowd. analytics
7 Ways Twitter Can Help Juice Your Content Creation
OCTOBER 31, 2013
There are plenty of ways marketers can use Twitter for business that you probably already know about, like prospecting, customer service, and lead generation. is Twitter a tool we can use for that, too? It''s the first in a two-part series with Twitter''s Brian Lavery and HubSpot''s Laura Fitton.). 1) Set Up or Participate in Twitter Chats. Right?
12 Insightful Marketing Insiders You Should Follow on Twitter
OCTOBER 16, 2013
While you can undoubtedly learn a thing or two (okay, a lot more than that) just by reading up about all-things inbound in our marketing section , there''s lots more to learn from the many, many great marketing minds that share their knowledge with everyone online -- particularly on Twitter. Here are several of the best marketing-related Twitter accounts out there today. 1) Ann Handley.
How to Write Good Instagram Captions: 8 Tips for Perfecting Your Copy
JUNE 1, 2016
Here are some tips to help you write better Instagram captions. Tips for Writing Great Instagram Captions. 1) Write several drafts first. We found that verbs generate more shares on Twitter than nouns and adjectives -- the same can be true for Instagram. Today's inspo inspired by our leading lady @ljclarkson - how are you finding your BELIEVE today?". The lesson? FRIYAY.
Dear HubSpot: My Mom Is the Only Person Reading My Blog
MAY 30, 2014
Last week , we talked about possible solutions to generating leads from your blog. Dear HubSpot, I work for a company that has an extremely long sales funnel, in a field that almost every business uses, but nobody wants to talk about. also feel that I could capture leads if we had steady blog traffic, but we don’t. Sound good? Is it just a time thing? Thanks!
20 Handy B2B Lead Generation Resources
MAY 29, 2016
The Internet is chock-full of B2B lead generation resources crafted by marketing experts, business owners, and other specialists. quick Google search can bring you to several tips, infographics, case studies and presentations that can help you improve your current B2B lead generation campaigns. Hubspot. Lead Genius. Expert Insights on Lead Generation.
6 Tips to Increase Your Email Marketing ROI
NOVEMBER 3, 2015
It is the preferred mode of communication for the majority of consumers and is the biggest driver of new leads. Here are six tips to help you increase your email marketing ROI. 1. Learn what your leads prefer through A/B testing. If you have a view into which content leads have viewed or consumed in the past, send related or supplemental content. Source: Hubspot].
Are You Screwing Up Your Twitter Images? 7 Do's and Don'ts to Live By
JULY 22, 2014
Images are crucial to making your marketing stand out, especially on Twitter. Ever since Twitter made photos automatically display in-stream , they''ve been helping marketers get even more results out of the 140-character social network -- in fact, an A/B test we ran found that tweets with images get 55% more leads. while back, Twitter stopped showing Instagram photos.
HubSpot's 10 Hottest Marketing Blog Posts of 2012
JANUARY 1, 2013
To celebrate the new year, we decided to look back at the most popular articles on the HubSpot blog -- because it's one of the places we celebrate new advancements in marketing year round! So we dug into the data -- like marketers tend to do -- and uncovered the top ten most read, most shared, most linked-to, and most commented upon HubSpot blog posts of 2012. Continue reading.
10 B2B Growth-Hacking Tactics for Lead Generation
APRIL 13, 2016
Businesses need to change and adapt to get a lead on their competitors and growth hacking has proven to be a useful tool. In the digital marketplace, where your competitors are numerous, and your battleground is a vast global web, growth hacking tactics need to be employed to generate more (and higher quality) leads. Blog Growth Hacking Lead-Generation Marketing Sales
2011 #Nifty50 Top Twitter Men
Blue Focus Marketing
MAY 23, 2011
Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. These men are indeed using Twitter to rewire and reorient the Web. Today, Twitter posts 50 million tweets per day.
Best LinkedIn Guides, Tips and Tactics of 2010
FEBRUARY 16, 2011
According to recent research , 32% of B2B marketers use LinkedIn to generate leads, versus just 16% who do so on Facebook. Blogs represent 50%, Facebook 47% and…Twitter scores 41%.”. What the best practices for professional networking, generating sales leads, connecting with potential business partners, sharing content and getting answers to tough business questions?
Pinterest Lead Gen, Sexy Data, Blog SEO, and More in HubSpot Content This Week
OCTOBER 13, 2013
Updates keep popping up left and right for Twitter, Google, Facebook, and the like. Kick back and relax on this Sunday (one that feels more like a Saturday for many of us) and check out some of the latest social media news, tips, etc. Pinterest Lead Generation 101: Best Practices and Hacks That''ll Make You a Pro. that we''ve covered these past several days. right?
The 3 Biggest Mistakes People Make on Twitter and LinkedIn (And How to Fix Them)
SEPTEMBER 4, 2014
But with just a little know-how, these common slip-ups can be avoided, and then these marketers can be on their merry way to building relationships with their leads and customers on social media. In case you''re one of these marketers or you just want a little refresher on what not to do on two of the biggest social platforms for marketers -- Twitter and LinkedIn -- keep on reading.
43 Tweetable Answers to Top Questions About Twitter
OCTOBER 21, 2014
A few months ago, the Sidekick team here at HubSpot decided everyone on the team should have a rapper name. I was dubbed "Queen Tweet.". Well, I can''t rap, and I''m certainly not royalty, but I do have experience with Twitter. Most recently, I joined the experts on Twitter''s Small Business Team to speak on a webinar about how marketers can tweet smarter. Twitter Questions.
How Sales Can Use Twitter to Connect With More Prospects
DECEMBER 14, 2012
It's pretty easy to find marketing applications for Twitter, but what about sales applications for the little blue bird? Besides the fluffy and non-specific things like, "engage with leads" that we hear about all the time? Actually, yes -- Twitter can be a very powerful nurturing tool for a sales organization. For example, “@HubSpot I downloaded your email template offer.
Twitter Opens Advertising to All: Here's How it Works
MAY 6, 2013
Ready to get your hands dirty with some Twitter advertising? On April 30th, Twitter announced that advertising would finally be available to all users through the launch of its new, self-service ad platform. Previously, advertisers had to be invited to use Twitter ads -- and spend a minimum amount of money per quarter -- through the full-service platform. HubSpot).
43 Bright Ideas for Promoting Your Lead Gen Content
OCTOBER 23, 2014
So you just created a piece of content for lead generation -- congrats! . Twitter. 4) Change your cover photo to feature the piece of content you''re promoting. 5) Pin a tweet to the top of your page that has a link to the landing page and an image with the same branding as the cover photo. 6) Create a hashtag for the campaign. Lead Generation Content Social Media. LinkedIn.