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29 (of the) Best Twitter Guides, Tips and Infographics of 2013

Webbiquity

Twitter became a publicly traded company on November 7 and saw the price of its shares climb 73% on the first day of trading. Does anyone still thing Twitter is for the birds? What are the best ways to drive website or blog traffic with Twitter? To grow your company’s Twitter following? Utilize Twitter advertising? Get the most out of Twitter search?

20 More of the Best Twitter Tips, Tactics and Tools of 2012

Webbiquity

As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. ” How can you grow and maintain an active, relevant Twitter following? Twitter Tips and Guides.

Best Twitter Guides, Tips and Tools of 2010

Webbiquity

Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December. Twitter is used (officially) in 65 of the Fortune 100 companies , 63% of small to midsized businesses, and nearly half of all B2B enterprises. Which companies are really succeeding on Twitter, and how are they doing it?

Tracking Email Analytics Outside of HubSpot

Synecore

While working for Synecore , a Minneapolis-based inbound marketing agency, it was inevitable that I would have to become very comfortable with the ins and outs of HubSpot. You see, Synecore has been a Gold Level HubSpot Partner for some time now, and I have developed quite a relationship with HubSpot's marketing automation platform during that time. HubSpot is a great tool for numerous reasons, but one of the biggest has to be the integrated analytics found within the platform. HubSpot makes it easy as pie with tracking URLs. What is a HubSpot Tracking URL?

10 Quick Tips for Generating Leads From Twitter

Hubspot

Twitter isn''t just for getting followers, retweets, and replies -- it''s also a valuable marketing channel for generating qualified leads. But when you’re trying to generate leads on Twitter, your tweets have to be a little different than normal. You don''t have to be on twitter #24hours a day to be successful. This will LEAD to huge success!

Top 50 B2B Marketing Influencers On Twitter

B2B Marketing Insider

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. And I quickly found that no list is perfect.). Powerful. cmworld.

How to Get More Twitter Followers: 10 Expert Tips [Free Kit]

Hubspot

Unless you're a celebrity or a household name brand, it's really difficult to build a substantial following on Twitter. The good news is that HubSpot put together a helpful kit -- How to Get More Twitter Followers -- filled with everything you need to know about increasing your brand's following and generating business from your Twitter account. Frustrating, isn't it?

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7 Real Marketing Interview Questions From HubSpot's CMO

Hubspot

Now, I've held off from publishing these for a long time because I think great hiring is a key ingredient in my secret sauce, but the desire to do great inbound marketing by sharing tips with the community and demonstrating thought leadership has finally won out, so have at 'em. Question 2: Lead Scoring. Can you use this information to create a lead score? downloaded an ebook).

How to Use LinkedIn to Generate Leads

B2B Lead Generation Blog

Without some of us even noticing, LinkedIn developed into a useful publishing platform and lead generation tool for marketers and sales people looking to build relationships with prospects. But if you’re looking for an easy lead source, you won’t find it here. After using LinkedIn to build my own discussion groups, I’ve discovered that using LinkedIn as a lead generator can be a pretty simple process  — if you’re willing to invest a little time sharing your expertise and thought leadership. Here are some ways to make the most of LinkedIn for lead generation: 1.

9 Lead Generation Mistakes Marketers Need to Stop Making

Hubspot

For many businesses, the key to making sales is to first generate leads. Leads are valuable because they're the people who have indicated organic interest in your content and your business by giving you their information in some way, whether it's by filling out a form to download an ebook, completing an online survey, or something else. But leads don't grow on trees.

48 Phenomenal SEO Guides, Tips & Tactics

Webbiquity

Find the answers to those questions and many more here in four dozen phenomenal SEO guides, tips and tricks from the past year. Expert SEO Guides, Tips and Tricks. Facebook’s VP of Growth Gives You Tips on Growing Your Product by KISSmetrics. How Top Ranking Brands Like Moz and HubSpot REALLY Do SEO by Social Media Today. But change is.” by Forbes. SEO is branding.

10 Quick Tips for Getting More Business Value Out of Twitter

Hubspot

Social media, especially Twitter, requires a lot of effort in order to extract business value. But with over 200 million active users , the probability that your prospects, leads, and customers are using the Twitter is high. The following list is full of social media tips to help you focus your social media efforts on the right conversations and interactions. mkYwE.

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. These men are indeed using Twitter to rewire and reorient the Web. Today, Twitter posts 50 million tweets per day. Adam L.

33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity

Find the answers to those questions and many more here in almost three dozen of the best social media tips, how-to guides, lists and reports of 2012 so far. Social Media Marketing Tips, Tactics & Techniques. The delightful Heidi Cohen presents seven social media marketing tips in Dr. Seuss style, among them “‘Today you are you, that is truer than true.

How to Use Twitter Polls to Engage Your Audience: 13 Examples From Real Brands

Hubspot

It’s been a year since Twitter polls became an option for users to engage, entertain, and survey their social media audience. And just recently we’ve found ourselves asking, “Are there any brands out there that are really using Twitter Polls well? ”. Thanks to the introduction of Twitter polls, all that's changed. 13 Examples of Clever Twitter Polls From Real Brands.

How to Use Twitter Retargeting Ads to Generate More Customers

Hubspot

When you think of lead nurturing, do you think of a series of well-timed, relevant emails to a perfectly segmented audience? In practice, email is the primary channel for lead nurturing. At HubSpot, we started experimenting with Twitter Ads as a method of lead nurturing. And given Twitter’s mobile-first nature , it was easy to see why we weren’t successful.

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14 Ways to Increase Your Clickthrough Rate on Twitter

Hubspot

Thankfully, making your tweets clickable doesn''t "just happen" based on the whim of the Twitter gods. In this post, we''ll talk about how to put the science of Twitter to work for you so more people click on your tweets. Click your Twitter handle to view your profile. The Challenge: It Takes Work to Get Clicks on Twitter. Data shows the average Twitter CTR is 1.64%.

How To Increase Referral Traffic And Get More Leads

Hubspot

So, what is referral traffic and how can you use it to generate more leads ? When someone clicks a link on a website or social network and is then taken to another site, tracking software, such as Google Analytics or HubSpot , counts that visitor as referral traffic. You’re reading a guest blog post by Leap Clixx , a HubSpot Partner Agency. Lead GenerationGuess what?

How the HubSpot CMO Screens for Top Marketing Talent

Hubspot

Feel free to take some tips from my approach and adopt them for your own hiring process. At HubSpot, we like to use the acronym "DARC," which stands for digital, analytical, reach, and content: Digital means they live their lives online and are familiar and comfortable with blogging, social media, and the web in general. And now, let me get to my point. Don't overlook this. how often?

24 Exceptional Email Marketing Tips, Techniques and Tactics

Webbiquity

crafting email subject lines that will lead to opens and click-throughs, designing messages that are distinctive yet clear on any device, and most importantly, creating content that both provides value to the recipient and achieves organizational goals. General Email Marketing Tips & Techniques. The Ultimate List of Email SPAM Trigger Words by HubSpot. Email Design Tips.

55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Facebook added more than 200 million users last year, and Twitter more than doubled in size, adding 115 million. Social Media Tips, Tactics and Techniques. 10 Social Media Tips And Pointers For Start Ups by Simply Zesty. Adoption soared.

How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]

Hubspot

I don''t know about you, but I''m tired of hearing "social media gurus" compare the effectiveness of Twitter versus LinkedIn, or Facebook versus Twitter, or Linkedin versus Facebook, or whatever other comparison you bring to the table. Social Domination: How to Conquer ''The Big Social Media Networks from HubSpot All-in-one Marketing Software. Twitter Best Practices.

12 Insightful Marketing Insiders You Should Follow on Twitter

Hubspot

While you can undoubtedly learn a thing or two (okay, a lot more than that) just by reading up about all-things inbound in our marketing section , there''s lots more to learn from the many, many great marketing minds that share their knowledge with everyone online -- particularly on Twitter. Here are several of the best marketing-related Twitter accounts out there today. 1) Ann Handley.

Say Hello to Animated GIFs on Twitter

Hubspot

Following in Pinterest''s footsteps , Twitter made an exciting announcement today: You can now share and view animated GIFs on Twitter.com and on Twitter''s iOS and Android apps. And HubSpot customers: Social Inbox supports it, too.) Before today, you had to upload GIFs via third-party apps -- but now you can upload and view them directly on Twitter. FINALLY. link].

7 Ways Twitter Can Help Juice Your Content Creation

Hubspot

There are plenty of ways marketers can use Twitter for business that you probably already know about, like prospecting, customer service, and lead generation. is Twitter a tool we can use for that, too? It''s the first in a two-part series with Twitter''s Brian Lavery and HubSpot''s Laura Fitton.). 1) Set Up or Participate in Twitter Chats. Right?

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Dear HubSpot: My Mom Is the Only Person Reading My Blog

Hubspot

Last week , we talked about possible solutions to generating leads from your blog. Dear HubSpot, I work for a company that has an extremely long sales funnel, in a field that almost every business uses, but nobody wants to talk about. also feel that I could capture leads if we had steady blog traffic, but we don’t. Sound good? Is it just a time thing? Thanks!

Twitter Opens Advertising to All: Here's How it Works

Hubspot

Ready to get your hands dirty with some Twitter advertising? On April 30th, Twitter announced that advertising would finally be available to all users through the launch of its new, self-service ad platform. Previously, advertisers had to be invited to use Twitter ads -- and spend a minimum amount of money per quarter -- through the full-service platform. HubSpot).

New Facebook Algorithm Update, Essential Excel Tips for Marketers, and More in HubSpot Content This Week

Hubspot

Scientific Approach to Hitting Your Lead Gen Goals With Content. While creating amazing content that resonates with your visitors, leads, and customers alike certainly requires an artistic touch, a scientific approach is also needed to plan and execute that content effectively. As marketers, we all know that great writing can help our content stand out from the crowd. analytics

Are You Screwing Up Your Twitter Images? 7 Do's and Don'ts to Live By

Hubspot

Images are crucial to making your marketing stand out, especially on Twitter. Ever since Twitter made photos automatically display in-stream , they''ve been helping marketers get even more results out of the 140-character social network -- in fact, an A/B test we ran found that tweets with images get 55% more leads. while back, Twitter stopped showing Instagram photos.

Best LinkedIn Guides, Tips and Tactics of 2010

Webbiquity

According to recent research , 32% of B2B marketers use LinkedIn to generate leads, versus just 16% who do so on Facebook. Blogs represent 50%, Facebook 47% and…Twitter scores 41%.”. What the best practices for professional networking, generating sales leads, connecting with potential business partners, sharing content and getting answers to tough business questions?

32 Influential B2B Social Media Profiles (People) to Follow on Twitter

KoMarketing Associates

While the report reveals that, in 2012, social media as a whole brought in a smaller fraction (5%) of traffic and leads to B2B websites, it shows great potential. Twitter in particular proved to be the strongest performing platform for generating leads through social media. Optify’s data shows that Twitter contributed to 82% of social media generated leads, beating out Facebook and LinkedIn 9 to 1. Twitter is one solution. Kipp Bodnar (@kippbodnar) : “Inbound Marketing @HubSpot. Team lead for Social Media at CA Technologies.”

19 Simple Email Marketing Tips to Improve Your Email Open and Clickthrough Rates

Hubspot

Here are eight little things you can start doing immediately to improve the open rates, clickthrough rates, and lead generation for your emails. 19 Tips for Better Email Open and Clickthrough Rates. 1) Abide by CAN-SPAM rules. HubSpot customers: Don't worry -- you can't save an email template unless it includes this element.). You may often think to yourself, "Ugh.

The 3 Biggest Mistakes People Make on Twitter and LinkedIn (And How to Fix Them)

Hubspot

But with just a little know-how, these common slip-ups can be avoided, and then these marketers can be on their merry way to building relationships with their leads and customers on social media. In case you''re one of these marketers or you just want a little refresher on what not to do on two of the biggest social platforms for marketers -- Twitter and LinkedIn -- keep on reading.

HubSpot's 10 Hottest Marketing Blog Posts of 2012

Hubspot

To celebrate the new year, we decided to look back at the most popular articles on the HubSpot blog -- because it's one of the places we celebrate new advancements in marketing year round! So we dug into the data -- like marketers tend to do -- and uncovered the top ten most read, most shared, most linked-to, and most commented upon HubSpot blog posts of 2012. Continue reading.

How Sales Can Use Twitter to Connect With More Prospects

Hubspot

It's pretty easy to find marketing applications for Twitter, but what about sales applications for the little blue bird? Besides the fluffy and non-specific things like, "engage with leads" that we hear about all the time? Actually, yes -- Twitter can be a very powerful nurturing tool for a sales organization. For example, “@HubSpot I downloaded your email template offer.

Content Marketing – Are You Getting 35 million Inbound Leads?

B2B Lead Blog

B2B lead generation and lead flow are critical to your business. And as HubSpot founders Dharmesh Shah and Brian Halligan so dramatically illustrated, it’s a growing business when done right. In their keynote address to the Inbound12 conference , they announced that HubSpot customers will see over 35 million inbound leads in 2012 — a 500% increase over 2011.

Content Marketing – Are You Getting 35 million Inbound Leads?

B2B Lead Blog

B2B lead generation and lead flow are critical to your business. And as HubSpot founders Dharmesh Shah and Brian Halligan so dramatically illustrated, it’s a growing business when done right. In their keynote address to the Inbound12 conference , they announced that HubSpot customers will see over 35 million inbound leads in 2012 — a 500% increase over 2011.

6 Tips to Increase Your Email Marketing ROI

Content Standard

It is the preferred mode of communication for the majority of consumers and is the biggest driver of new leads. Here are six tips to help you increase your email marketing ROI. 1. Learn what your leads prefer through A/B testing. If you have a view into which content leads have viewed or consumed in the past, send related or supplemental content. Source: Hubspot].

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24 Exceptional Email Marketing Tips, Techniques and Tactics

Webbiquity

That means email marketers need to be more thoughtful and creative in terms of attracting subscribers, crafting email subject lines that will lead to opens and click-throughs, designing messages that are distinctive yet clear on any device, and most importantly, creating content that both provides value to the recipient and achieves organizational goals. Email List Building Tips.

2011 #Nifty50 Top Twitter Men

Blue Focus Marketing

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 )  present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list.  These men are indeed using Twitter to rewire and reorient the Web.  Today, Twitter posts 50 million tweets per day.