Paul Gillin

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Recommended Reading – 7/9/15

Paul Gillin

It’s a great way to increase the visibility of your thought-leading content by sharing slide decks that would otherwise be put on a virtual shelf. 15 Habits of Highly Effective Content Marketers – HubSpot Blog. Those translate into bonus views and business. .

Hubspot 50
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Direct Marketing Doesn’t Have to Suck

Paul Gillin

In the weeks leading up to the Direct Marketing Association annual conference in Boston this week, exhibitors were out strutting their best stuff. In the weeks leading up to DMA, vendors contacted me with offers of movie tickets, gift cards and a chance to win an iPad. Lots of direct marketers still haven’t bought into this idea.