Navigate the Channel

JUNE 2, 2023

What served your construction company website a few years ago (hello, online brochure) won’t cut it today—if you want to drive traffic and generate leads. Update your construction website for better traffic and lead generation. Today, mobile internet traffic accounts for almost 60 percent of total web traffic.”

Paid Content 65

Paid Content Traffic Paid Search Agency Marketing Websites 65

Marketing Insider Group

DECEMBER 28, 2020

Other large players in the space include HubSpot , Zoho , and Oracle. Tracking visitors and scoring: Platforms allow you to leverage cookies to follow a website visitor’s trail. Based on the action by the visitor, you can score them. The Value of MarTech Tools. Enterprises are likely to opt for Salesforce.

Enterprise Management 363

Enterprise Management Marketing Automation Services Marketing AI Work Management 363

Marketing Insider Group

SEPTEMBER 28, 2021

If your brand is earning tons of web traffic but seems lean on conversions, you might need more action words in your content marketing. Showing value and evoking emotion are two ways to use action words most effectively. Believe it or not, organic web traffic is not the end goal of content marketing — customer conversions are.

Content Marketing 349

Content Marketing Lead Scoring Lead Ranking Content 349

SmartBug Media

FEBRUARY 11, 2021

Whether you are just getting started with HubSpot (as your first CRM platform), or you’re migrating from your current marketing automation platform into HubSpot, there are four defined phases that will help you run a smooth setup. Keep in mind that HubSpot does not provide SSL certificates for domains that exceed 64 characters.

Hubspot 105

Hubspot Planning CMS Development Marketing Automation Services 105

ClickZ

JUNE 15, 2020

CRM tools like HubSpot and Salesforce Einstein have AI features like predictive analytics and machine learning built in. An ABM strategy shifts the focus of your marketing team from generating large volumes of leads to identifying and reaching out to fewer, more qualified prospects.

Digital Asset Management 145

Digital Asset Management Lead Ranking Lead Scoring Enterprise Management 145

SmartBug Media

JUNE 22, 2021

Fortunately, HubSpot makes it easy for you to format, optimize, and eventually publish your blog post. If you’re an advanced HubSpot user, you likely feel like you could publish a blog post in your sleep, and that’s what’s so awesome about how easy it is to use HubSpot blogging. HubSpot Blogging Hack #1: The Power of CTAs.

Hubspot 94

Hubspot Click Rate Lead Scoring Lead Ranking 94

Sage Marketing

NOVEMBER 27, 2021

Perhaps you opened this article because you’re a new marketer, or because you’ve heard about HubSpot and are unsure what it really does, or because you’re my friend and I sent you this link to show you the cool stuff I get to do at my new job. HubSpot for Startup. HubSpot helps us do just that. . Making the Most of It.

Startups 98

Startups Hubspot Marketing Management Planning 98

Albacross

MARCH 12, 2020

As of today, you can natively integrate Albacross with Hubspot CRM so your sales team can put their pipeline expansion on autopilot. Automatically send warm leads to your Hubspot CRM. Automatically send warm leads to your Hubspot CRM. Identify your high intent leads earlier in the buying process.

Hubspot 98

Hubspot CRM Ideal Customer Profiles Lead Scoring 98

Brandpoint

APRIL 13, 2023

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. These metrics eventually yield results with lead generation and sales. Marketers have been preaching its rising value for years, and the statistics overwhelmingly affirm the medium.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Marketing Insider Group

NOVEMBER 9, 2020

On average, this investment delivers measurable returns in the form of 138% more inbound traffic to your website vs last year. But we can’t take traffic to the CFO. There are, of course, many channels to use for traditional advertising, but its value, especially to B2B companies, is diminishing. What about results?

Marketing Budget 300

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 300

Webbiquity

JUNE 15, 2021

This is where lead magnets come in, as an integral part of email marketing. What is a lead magnet? A lead magnet is typically a content piece that marketers offer to potential buyers as an incentive in return for contact information. What makes a good lead magnet? The best lead magnets have six features in common.

Paid Content 284

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 284

Hubspot

SEPTEMBER 12, 2019

Fact: HubSpot's pictures are worth 120 thousand clicks. That strategy, which was designed to fix a traffic plateau across the blog, increased our organic traffic by 25% year over year -- to eight million organic pageviews per month. Where that traffic is coming from is equally exciting. Pics or it didn't happen, Braden.”

Hubspot 74

Hubspot Traffic SERP Template 74

Valasys

AUGUST 10, 2023

This is a shame since SEO and tracking tools monitoring your traffic and rankings have allowed us to view old content in a new light. The analytics of old content will oftentimes show that there is still value to be extracted from reviving dead content. Do this and your content will attract new traffic to your website.

Traffic 52

Traffic Lead Scoring Lead Ranking Content 52

Webbiquity

JULY 18, 2023

Those are just a few of the takeaways from HubSpot’s recently released The State of Marketing: Marketing Trends in 2023 from AI to Z report. This 46-page report is packed with stats and insights on all aspects of marketing from HubSpot and partners including Wistia and Litmus. ” Only 29%?! That doesn’t sound right.

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

DealSignal

JANUARY 30, 2024

Lead generation is an essential step in any B2B sales process. But it’s not enough to simply have a list of leads: To truly succeed, businesses need to understand the needs and pain points of their target market and tailor their messaging accordingly. This is where lead enrichment tools come in.

Lead Ranking 52

Lead Ranking Marketing Automation Services Budget Programs Marketing Budget 52

Hubspot

FEBRUARY 4, 2021

But, once your website is built and your customers find your content online, how do you improve your search ranking and reach a larger audience? While keyword research, overlap tests, and link-building, are a must for creating an online presence, there's much more you can do to increase the amount of traffic coming to your webpages.

Hubspot 101

Hubspot SEO Content Lead Scoring 101

SmartBug Media

DECEMBER 10, 2020

Yes, I am talking about HubSpot. Why HubSpot for SaaS? HubSpot helps SaaS companies attract higher quality traffic, convert that traffic into more qualified leads or trial users, and nurture those leads to customers.” What Makes SaaS Unique? It really is built for SaaS marketers.

Lead Ranking 98

Lead Ranking Hubspot Top of Funnel Work Management 98

Unbounce

FEBRUARY 11, 2021

Even the landing page itself has more work to do before we can start giving ourselves a high-five for scoring a conversion. And what about the leads that don’t convert? As data-driven marketers, we’re keenly aware that most visitors won’t ever convert to a lead or sale. Ignore them at your own peril.

Landing Pages 145

Landing Pages Lead Ranking Lead Scoring Paid Search Agency 145

Hubspot

MAY 28, 2018

A lot of marketers want to know: how does HubSpot optimize for search? Check out the tactics below, and start maximizing organic traffic to your own blog. How to Rank #1 on Google. In fact, it is often slightly older posts that generate a large portion of traffic because they have had time to develop authority.

Lead Scoring 77

Lead Scoring Lead Ranking Hubspot Google 77

SmartBug Media

JUNE 29, 2021

Your SEO strategy determines your search rankings. If your website isn’t showing up on the first search engine results page, your current SEO approach might need some work, which means you’re in the market for the latest SEO hacks in HubSpot. Speed is of utmost importance and a key ranking factor. Bulleted List. Numbered List.

Hubspot 52

Hubspot SEO Lead Scoring Lead Ranking 52

SmartBug Media

APRIL 23, 2021

If you're new to HubSpot CMS, here is an SEO roadmap that will guide you through the main native SEO functionality and integrations. This will help you understand if there are other tools you may still need to invest in as you move your site to HubSpot. HubSpot hosts your site when you sign up for the CMS subscription.

CMS Development 98

CMS Development Hubspot SEO Marketing Analytics Tools 98

Optinmonster

MARCH 22, 2024

The Data Determining whether blog comments are generating revenue for your business is tricky because they don’t directly lead to sales. When it comes to your content marketing, you can safely assume that the more traffic you get, the more revenue you’ll be able to generate. He found that approx.

Correlation 74

Correlation Lead Scoring Lead Ranking Traffic 74

Lake One

JULY 9, 2020

Your site traffic is growing. You kick back, relax, and wait for the leads to flow in. But aside from the robo-SEO service from Kazakhstan, your lead forms aren’t doing much. It’s possible your offers aren’t aligning with your content or your website visitors aren’t getting pointed to your highest value conversion points.

Hubspot 52

Hubspot Sales Qualified Leads Lead Scoring Lead Ranking 52

Navigate the Channel

JUNE 19, 2023

Let your audience know about your valuable content to generate interest and drive traffic. It’s a ranking issue. Utilizing SEO techniques is crucial for improving your content’s visibility and search engine rankings. Evaluating and addressing potential content marketing mistakes can help boost traffic and engagement.

Traffic 65

Traffic Marketing & Strategy Marketing Strategy Paid Search Agency 65

Optinmonster

OCTOBER 15, 2021

Are you looking for an easy way to set up HubSpot with WordPress? HubSpot is a popular customer relation management (CRM) platform that helps you make marketing, sales, content management, and customer service easier. By integrating HubSpot and WordPress, you have a powerful team to help generate and convert leads on your website.

Hubspot 89

Hubspot Work Management Rules Template 89

SmartBug Media

DECEMBER 8, 2020

Writing blogs is an investment in your business, as a way to gain SEO value and be thought leaders in your space. The first implication you should consider is SEO value and ability to nurture leads. The other aspect of SEO that should be considered is page speed, which is a driving factor in SEO ranking. Cost vs. Benefit.

Hubspot 86

Hubspot CMS Development Marketing Automation Services Top of Funnel 86

Contently

DECEMBER 26, 2022

Organizations are taking a more proactive approach to content these days as it relates to audience engagement, lead funnel growth, prospect nurturing, customer loyalty, and strong brand affinity. Organic Traffic: How many people found your content organically, without clicking a link on a paid ad or sponsored blog post?

Lead Ranking 129

Lead Ranking Marketing Qualified Leads Top of Funnel Sales Qualified Leads 129

Kevin Indig

APRIL 1, 2023

💡 Best practices from UBER, Toast, Angi, Gymshark, WikiHow, Sumo Logic, and Gympass Wish you could get more traffic from Google? AWT shows which keywords your pages rank for, how Google sees your content, and what changes can boost your traffic. The most popular SEO strategy is growing traffic through blog content.

Paid Search Agency 95

Paid Search Agency Lead Scoring Lead Ranking Companies 95

SmartBug Media

JANUARY 20, 2021

The scalability and simple, yet powerful, automation functions are a few of the (many) reasons companies choose HubSpot. In this article, we’ll dive into some of the elements to ensure you have a successful transition from an alternative solution to HubSpot with a HubSpot migration checklist. High-value prospects.

Hubspot 59

Hubspot Enterprise Management Work Management Marketing Management 59

Optinmonster

DECEMBER 14, 2021

Are you looking for the best lead generation tools to grow your business? Lead generation is more than just getting people to visit your site. It’s also about collecting their info so you can drive communication and turn casual traffic into loyal customers. What Is a Lead Generation Software/Tool?

Marketing Automation Services 125

Marketing Automation Services Budget Programs Enterprise Management Work Management 125

SmartBug Media

DECEMBER 5, 2023

In this article, we’ll highlight the value add of channel marketing for CMOs. Why CMOs Should Implement Channel Marketing If you’re a CMO looking to diversify your lead sources, channel marketing shouldn’t even be a question. More foot traffic equals more revenue equals the ability to scale quickly.

Advertising Channels 64

Advertising Channels Lead Scoring Lead Ranking Marketing Budget 64

Optinmonster

JULY 26, 2021

Do you want to integrate customer relationship management (CRM) apps with HubSpot to improve your workflow and increase sales? HubSpot offers powerful and seamless integrations to popular marketing, sales, and lead generation tools. Best HubSpot CRM Integrations. OptinMonster seamlessly integrates with HubSpot.

Hubspot 86

Hubspot CRM Work Management Marketing Management 86

SalesIntel

JANUARY 21, 2022

Here are some situations where Buyer Intent data can lead to a 5x faster sales cycle. . According to HubSpot data , the average salesperson spends less than a third of their time selling. However, the lead goes inactive and stops responding to your emails and phone calls. Know Your Potential Customer’s Intent.

Intent Data 98

Intent Data Sales Cycle Lead Ranking Lead Scoring 98

Hubspot

APRIL 23, 2020

At HubSpot, we run these campaigns quarterly. At the very least, it was a motion that our audience was familiar with, which meant there was less of a barrier to show the value. Working with our team at HubSpot Research , we ran our first survey in November/December of 2019 that went out to 3,400 global marketers.

Acquisitions 94

Acquisitions Hubspot Lead Scoring Lead Ranking 94

SmartBug Media

DECEMBER 19, 2022

Keyword research is the process of gathering data and determining which words, queries, and phrases will help you not only rank well on search engine results pages but also draw qualified people to your site. Producing quality content is the cornerstone of creating content that will rank well. Keyword Research Practices to Follow.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Contently

FEBRUARY 16, 2023

This means you need to be intentional and attract the right traffic to your website, and you want to do that with quality content that fulfills the SEO requirements allowing it to rank with search engines. To do that, it helps to know a bit about how Google decides that a content piece will truly bring value to readers.

Lead Ranking 154

Lead Ranking Marketing AI Process SEO 154

Atomic Reach

FEBRUARY 5, 2019

Content Scoring is one of the most effective ways to evaluate your content marketing and uncover why your content is performing well (or poorly). How Does AI Affect Content Scoring? Content Scoring helps you automate your content creation process. 3 Ways AI Makes Content Scoring Easier. Source: Atomic Reach.

Marketing AI 95

Marketing AI Lead Scoring Lead Ranking Content 95