ViewPoint
MARCH 31, 2011
Sales Speaks: Perceptions & Ponderings on Marketing Leads from The Bridge Group and Vorsight is based on survey responses from 1,150 sales representatives asked to share their perceptions on lead accuracy, lead scoring, pipeline, and sales and marketing SLAs. Of particular interest—and concern!
ViewPoint
AUGUST 30, 2012
Craig specializes in lead generation, lead qualification, and B2B marketing and sales. Commenting on strengths and limitations of inbound, he says, “ HubSpot and a lot the inbound marketing—we can’t keep up with them. They’re generating tons of leads. Their ideology is pervasive. You know I love those guys.
ViewPoint
JUNE 16, 2015
Mike Damphousse, founder, CEO and CMO of Green Leads and author of Smashmouth B2B Blog: Sales & Marketing Demand Gen places the focus on value: 1) The value of the inbound versus outbound lead; and 2) how far those leads are in the pipeline against the amount invested.
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