LeadSloth

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Upcoming Lead Management Events

LeadSloth

This week there are a couple of interesting Lead Management events, so I thought I’d share them with you in a short blog post: Hubspot Show & Tell , new features including lead management, June 8th (tomorrow). MarketingSherpa Lead Management webinar , June 10th (sponsored by Eloqua).

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Hubspot Review

LeadSloth

UPDATED REVIEW: My earlier review of HubSpot’s Inbound Marketing software was more than 1 year old and the software has evolved a lot: time for an update! I see two clearly distinct target groups for HubSpot: Small business owners. HubSpot can serve both audiences, but in a different way. Small Businesses.

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Inbound Marketing & Marketing Automation

LeadSloth

Hubspot - an early Inbound Marketing evangelist - is one of them, and so are Enquisite , Raven and SEOMoz (probably I’m forgetting at least a dozen vendors, so feel free to leave a comment). ROI reporting : see which activities result in new leads. But there are also integrated tool suites, like Hubspot and Raven.

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MarketingSherpa B2B Marketing Summit Boston

LeadSloth

Having seen many of the presentations in San Francisco, I found it useful to classify them in three main categories: Lead Generation. Lead Management. The first is obviously focused on getting more leads into your database, while the second topic focuses on nurturing those leads. Hubspot (booth 16).

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Top-10 Demand Generation Vendor Blogs

LeadSloth

Hubspot Internet Marketing Blog. Hubspot is probably both the most active and most popular blog of this list. Market2Lead Marketing Automation and Lead Management blog. Tags: Demand Generation activeconversion eloqua genius.com hubspot market2lead marketbright marketo pardot reachforce readycontacts silverpop.

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Inbound Marketing Automation

LeadSloth

Dharmesh Shah of Hubspot defines inbound marketing to include search, social media and blogs. In my opinion any B2B company needs both Inbound Marketing and Marketing Automation: the first to get in touch with new prospects, the second to move those leads through the funnel from suspects to sales-ready leads.

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Marketing Automation Trends for 2010

LeadSloth

Manager, Inbound Marketing, Marketo. Mike Volpe , VP of Inbound Marketing, Hubspot. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. I think developing and implementing a holistic lead management process will be one of the greatest challenges companies face in 2010.