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8 Tips by B2B Marketers for LinkedIn Lead Generation

Oktopost

For the longest time, LinkedIn had a reputation as a site for networking and job searching. When Microsoft bought the site in 2016, many joked that this was the first time someone had actually accepted a LinkedIn request. For B2B marketers, the importance of LinkedIn cannot be overstated. Consider: You get more leads.

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Is Your Brand Ready for the Big Show?

Navigate the Channel

It’s that time again to think and plan for your booth at the fall and winter trade shows. Although you have invested hours, days, or even weeks (not to mention dollars) in planning your trade show booth, you have only seconds to engage potential attendees in your brand, products and services. How ready is your team?

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The Founder Interview Series #30: Stas Zaslavsky, VII Events

Webbiquity

2) Business and lead generation. The platform’s primary benefit is to create business value for customers, to produce ROI by generating qualified leads and driving attendees toward meaningful interaction during the event and afterwards. You can connect with Stas Zaslavsky on LinkedIn and Twitter. The Company.

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Creating Buyer Personas That Drive Results: A Marketer's Guide

SmartBug Media

Going to a trade show? Depending on the demographics or behavior of a persona, you could also use Facebook, LinkedIn, Instagram, TikTok, YouTube, or even Quora. If not, try using websites such as Glassdoor or LinkedIn. Find customers and prospects on LinkedIn. Interview your coworkers. Read market research reports.

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6 Ways to Use Content Personalization for Your ABM Strategy

SmartBug Media

With marketing automation tools and powerful customer relationship management (CRM) platforms like HubSpot, marketers have more power than ever before to connect with users on a personal level, using data such as first name, email, company name, and so on. Have an event coming up that you’re looking to generate business from?

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Agism in B2B Tech Marketing?

Envy

Your ecosystem may have transitioned somewhat online to LinkedIn, Reddit, and Facebook (the list goes on), but it’s still fulfilling the same role as professional associations, trade forums and conferences. Sales teams and marketers still argue about the same issues: Lead generation and what constitutes an MQL and SQL.

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How Everybody Wins with HubSpot's Funding « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How Everybody Wins with HubSpot’s Funding As everyone in the marketing industry surely knows by now, HubSpot raised $32 million in additional funding. Everyone Wins But it also means something else.