Metadata

SEPTEMBER 28, 2023

Ours certainly did at Armorblox: 120% increase in triggered opportunities 49% decrease in cost per triggered opportunity 105% increase in lead to triggered opportunity One more thing: Even if you consider social media a cost-efficient channel, keep experimenting and dive deeper into your audience —there’s always more to discover.

Paid Content 52

Paid Content Paid Social Agency Cost per Lead Advertising Agencies 52

Hubspot

JUNE 30, 2014

Twitter isn''t just for getting followers, retweets, and replies -- it''s also a valuable marketing channel for generating qualified leads. But when you’re trying to generate leads on Twitter, your tweets have to be a little different than normal. 1) Allocate time each day to your Twitter tasks.

Twitter 28

Twitter Sales Qualified Leads Allocation Lead Gen 28

Hubspot

AUGUST 30, 2013

A few months ago, we told you that Twitter was testing out Lead Generation Cards. Yesterday, Twitter opened up its Lead Generation Cards to everyone. You get a Twitter Lead Generation Card! And YOU get a Twitter Lead Generation Card! Leads for everybody! That''s a Twitter Card.

Twitter 28

Twitter Lead Gen Leads Lead 28

KoMarketing Associates

FEBRUARY 13, 2018

To capture the lead, send users to a landing page with additional webcast details and a registration form. For an alternative method, test to see if you can drive higher lead volume at a lower cost per lead, by testing a lead gen specific ad unit with a video, as this format often proves to be more effective than static images.

Paid Search Agency 180

Paid Search Agency Webcast Facebook Video Marketing 180

Outgrow

JANUARY 11, 2021

20 Best Lead Generation Tools You Need to Try Out in 2021. Is the drying pipeline of leads giving you stress and anxiety attacks? According to a Hubspot report, most of the midsize and large companies generate less than 5,000 leads per month. 5) Segment lists to nurture leads through email campaigns. Pricing: Paid.

Lead Generation 94

Lead Generation Paid Content Budget Programs Lead Ranking 94

Hubspot

OCTOBER 23, 2014

To let people know what the hashtag is and encourage them to participate, post it on the landing page and link to the Twitter stream of the hashtag.) 7) Host a Twitter chat or Q&A at a specific time about the offer using that hashtag. (To If you''re stuck on what to write, you can always use HubSpot''s Blog Topic Generator.

Lead Gen 28

Lead Gen Promotion Lead Ranking Lead Scoring 28

Brandpoint

NOVEMBER 10, 2020

Virtual events are no longer just another lead gen tactic added to an arsenal of marketing assets — they’re now the only option most people have. Plus, tweets are easy to go back to for recap blog posts like this one we recently did for HubSpot Inbound. Webinars, online classes, Zoom meetups and full-fledged conferences.

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

Unbounce

APRIL 23, 2019

Jessica Meher, VP of Marketing at Notarize , put it really well on Twitter: So many #SaaS companies today produce the same content mktg formulas as they did 10 years ago. For inspiration, we talked to some of the most legendary marketers working today and asked them to share their most creative lead gen examples.

Lead Gen 145

Lead Gen Creativity Sales Qualified Leads Lead Ranking 145

Smashmouth Marketing

SEPTEMBER 23, 2009

Tags: hubspot lead nurturing b2b events socialmedia facebook b2b marketing outbound marketing twitter b2b siriusdecisions demand gen b2b sales lead gen marketingsherpa inbound marketing.

Lead Ranking 100

Lead Ranking Lead Scoring Webcast Lead Gen 100

Smashmouth Marketing

SEPTEMBER 4, 2009

Comment on a few relevant articles Hubspot Dashboard - finds daily chores for me to do around blogging, keywords, search rankings, etc. Look at the other top experts in the Lead Generation section of LinkedIn. Read up, schedule the best for tweets on HootSuite with Send Later. I'm in good company! Leave a comment.

Lead Generation 100

Lead Generation Social Media Lead Ranking Lead Scoring 100

Unbounce

MARCH 8, 2023

Jessica Meher, CEO and Co-Founder of Wonderment , put it really well on Twitter: So many #SaaS companies today produce the same content mktg formulas as they did 10 years ago. Jessica Meher (@jessicameher) February 6, 2018 To generate leads, you need more than quality lead magnets and optimized lead gen landing pages.

Lead Gen 52

Lead Gen Creativity Sales Qualified Leads Lead Ranking 52

KoMarketing Associates

NOVEMBER 26, 2019

So today, I will be explaining the pros and cons of a very commonly used ad format: Lead Gen Forms. What are LinkedIn Lead Gen Forms? LinkedIn Lead Gen Forms (LGF) is a type of LinkedIn Ad in which the user completes a form directly within the LinkedIn interface. Lead Gen Forms Ad Formats.

Lead Gen 157

Lead Gen Linkedin B2B Marketing Sales Qualified Leads 157

Hubspot

JULY 1, 2013

Social media, especially Twitter, requires a lot of effort in order to extract business value. But with over 200 million active users , the probability that your prospects, leads, and customers are using the Twitter is high. 10 Social Media Tips to Get More Business Value From Twitter. Then check in on them every day.

Twitter 28

Twitter Lead Ranking Lead Scoring Tips 28

Hubspot

DECEMBER 8, 2011

In a less than detailed announcement on its blog today, Twitter revealed the release of its new version of Twitter on Twitter.com and mobile devices, replete with brand new, simplified design, a new tab menu, and expandable tweets that show more information such as replies, retweets, and embedded photos and videos.

Twitter 28

Twitter Branding Brand Identity Business 28

Hubspot

JANUARY 26, 2014

A Scientific Approach to Hitting Your Lead Gen Goals With Content. While creating amazing content that resonates with your visitors, leads, and customers alike certainly requires an artistic touch, a scientific approach is also needed to plan and execute that content effectively. What do you want to see more of? analytics'

Hubspot 28

Hubspot Facebook Planning Stats 28

Hubspot

FEBRUARY 15, 2018

I work at HubSpot, a marketing software company that popularized lead-gen campaigns and the whole idea of “inbound marketing,” so this is no small feat (we’ve run massive campaigns over the years). This past summer I managed the largest acquisition campaign in my company’s history. Wrapping Up: Close-The-Loop.

Co-Registration 68

Co-Registration Lead Ranking Lead Scoring Work Management 68

Smashmouth Marketing

AUGUST 19, 2009

Over the past several months I've visited several companies that specialize in inbound marketing (if you follow my blog or twitter , you'll know who they are). I've been to lead nurturing companies, marketing automation companies, SEO companies, SaaS companies offering solutions for inbound marketing, etc.

Inbound Marketing 100

Inbound Marketing Marketing Automation Services Lead Ranking Lead Scoring 100

nDash

DECEMBER 23, 2021

Examples of this year’s speakers include Social Media Examiner’s founder, Michael Stelzner, leading YouTube strategist, Tim Schmoyer, and the Chief Content Officer at MarketingProfs, Ann Handley. At LEADSCON 2022 , performance marketers gather with the lead gen community to discuss navigating the industry’s future.

Marketing AI 52

Marketing AI Enterprise Management Content Marketing Gartner 52

Smashmouth Marketing

OCTOBER 21, 2009

I unfortunately was not able to attend, but thanks to our buddy's at Hubspot , I was able to watch the live video stream--and thanks to twitter, I was able to capture tons of great data. Here are my top 20: MattTGrant : Recap of Sesh on Webinars and Lead Gen at. mpdm if you missed it - enjoy - - [link]. mpdm [Yaaay!].

Lead Gen 100

Lead Gen Viral Marketing Guidelines Open Rate 100

Smashmouth Marketing

SEPTEMBER 4, 2009

Hubspot Dashboard - finds daily chores for me to do around blogging, keywords, search rankings, etc. LinkedIn Q&A - to maintain my top Lead Gen Expert status and to accept invites and other LinkedIn goodness. SocialOomph - vet my new twitter followers. Comment on a few relevant articles. I'm in good company!

Lead Generation 100

Lead Generation Social Media Lead Ranking Lead Scoring 100

Smashmouth Marketing

SEPTEMBER 4, 2009

Hubspot Dashboard - finds daily chores for me to do around blogging, keywords, search rankings, etc. LinkedIn Q&A - to maintain my top Lead Gen Expert status and to accept invites and other LinkedIn goodness. SocialOomph - vet my new twitter followers. Comment on a few relevant articles. I'm in good company!

Lead Generation 100

Lead Generation Social Media Lead Ranking Lead Scoring 100

Hubspot

DECEMBER 1, 2015

Thanks to the rise in popularity of social media platforms like Twitter and Quora, it has become easier for content writers and journalists to reach out to your business for quotes and insights to mention in their articles. This type of accreditation helps build trust around your expertise.

Lead Gen 28

Lead Gen Sales Qualified Leads Lead Ranking Lead Scoring 28

Hubspot

JUNE 11, 2019

Define your content and lead-gen strategy. Step 3: Define your content and lead-gen strategy. Create a content and lead-generation plan based on your customer’s journey. Lead Generation. Content will be shared on Facebook, Twitter, LinkedIn, and in weekly newsletter. Distinguish your buyer persona(s).

Planning 76

Planning Template Marketing Plans Top of Funnel 76

EveryoneSocial

OCTOBER 29, 2018

81% of millennials check Twitter at least once per day. ( According to IBM, when a lead is generated through social selling or employee advocacy that lead is 7X more likely to close compared to other lead gen tactics. use social selling tools for lead development. Statista ). LinkedIn ). PEW Research ).

Statistics 82

Statistics Peer-to-peer Stats B2B Sales 82

markempa

MARCH 16, 2015

Check out the B2B Lead Gen Roundtable Group on LinkedIn. I founded this group, and it’s all about sharing ideas that focus on the many aspects of B2B lead generation such as lead nurturing, lead management, teleprospecting and more. Forbes: 4 Best Practices For Generating More Leads On LinkedIn.

Linkedin 120

Linkedin Sales Qualified Leads Lead Ranking Lead Scoring 120

Smashmouth Marketing

AUGUST 18, 2009

Over the past several months I've visited several companies that specialize in inbound marketing (if you follow my blog or twitter , you'll know who they are). I've been to lead nurturing companies, marketing automation companies, SEO companies, SaaS companies offering solutions for inbound marketing, etc.

Inbound Marketing 100

Inbound Marketing Marketing Automation Services Lead Ranking Lead Scoring 100

Hubspot

JUNE 20, 2018

Promote one of your lead-gen offers on Twitter. Create a Twitter campaign to promote an ebook or a free resource to your followers that requires an email address to redeem. We added calls-to-action (CTAs) on our Facebook page for HubSpot Academy below. Use Pinterest to promote gated visual content.

Top of Funnel 78

Top of Funnel Landing Pages Opt-out Opt-in 78

Hubspot

NOVEMBER 18, 2014

Select Facebook, LinkedIn, and Twitter. To walk you through the mechanics of a successful status update on Facebook, LinkedIn, and Twitter, I developed the following presentation. Our data shows that LinkedIn is 277% more effective for lead generation than Facebook and Twitter. Twitter Best Practices.

Twitter 28

Twitter Linkedin Facebook Click Rate 28

Hubspot

NOVEMBER 18, 2014

It''s no secret that we create a lot of content here at HubSpot. Through years of experimentation with promoting these lead generation offers, we discovered that offers with well-coordinated campaigns help us generate 72% more leads than offers with no coordinated campaigns tied to them. Lead Generation'

Promotion 28

Promotion Lead Gen Content Lead Generation 28

Hubspot

JUNE 26, 2019

Integrations: Google Ads, Bing Ads, Facebook, LinkedIn and Twitter. He says the PPC manager is helpful to both lead-gen and ecommerce accounts. Integrations include: Google, Bing, Yahoo, Facebook, and Twitter. Integrations include: Google Ads, Bing Ads, Twitter Ads, Facebook, LinkedIn. PPC Bid Management Tools.

Budget Programs 98

Budget Programs Enterprise Management PPC Paid Search Agency 98

Hubspot

JANUARY 13, 2014

HubSpot customers can easily track this metric using the Sources tool (pictured below). Google Analytics is another option for non-HubSpot users. This information is also accessible via the HubSpot Sources report or Google Analytics. Is it optimized for lead gen? 2) Traffic Source Breakdown. Social media?

RSS 28

RSS Lead Gen Marketing Analytics Tools Correlation 28

Hubspot

OCTOBER 3, 2018

In my opinion, this creates higher intent and less risk of mistaken clicks than Facebook or Twitter mobile ads. Snapchat doesn’t offer a native Lead Gen solution like Facebook, but they do support that objective. The Mechanics Behind Snap Ads.

Paid Search Agency 64

Paid Search Agency Demand Generation Agencies Ads Effectiveness 64

SendX

MAY 24, 2019

You mostly see CTA’s in the form of a button on a lead gen form or sprinkled throughout a sales page but they can also be used effectively in an email campaign. Hubspot , an inbound marketing service & software company, found that when they delivered more accurate subject lines their open rates increased by over 15%.

Copywriting 151

Copywriting Tips Template Content 151

Hubspot

MAY 5, 2014

It''s "How to Use Images to Generate Leads on Twitter," not " Twitter lead generation.". If my working title was "How to Use Images to Generate Leads on Twitter," I''d probably want readers to know: What sets a good image apart from a bad one on Twitter. How to actually upload an image to Twitter.

Lead Gen 28

Lead Gen Twitter Tagging Organic Leads 28

Hubspot

MAY 14, 2012

HubSpot helps marketers get an end-to-end view of their marketing activities to determine which channels provide the most ROI. 2) Create lead gen offers that make people's lives easier. Create lead gen content that will help your readers be more successful -- at work, at home, whatever it is your customers need.

Marketing Prospects 28

Marketing Prospects Long Tail Marketing Planning Lead Gen 28

Hubspot

MARCH 28, 2012

2) Create a new lead-gen offer -- like a free ebook or whitepaper -- and require visitors to provide their email address in order to download it. If you're having trouble coming up with new offers, this blog post provides suggestions for ways to simply and quickly create lead-gen content. Connect with HubSpot :

Email Marketing 28

Email Marketing Top of Funnel Paid Search Agency Co-Registration 28

Hubspot

OCTOBER 11, 2012

According to an internal study of HubSpot customers, businesses that blog more than once per week add new blog subscribers at twice the rate of businesses that blog just once per month. And can you imagine trying to fit that into a 140-character update for Twitter? In fact, 13% of monthly traffic to the HubSpot Blog comes from email.

RSS 28

RSS Ad Frequency Landing Pages Lead Gen 28