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8 Tips by B2B Marketers for LinkedIn Lead Generation

Oktopost

For the longest time, LinkedIn had a reputation as a site for networking and job searching. When Microsoft bought the site in 2016, many joked that this was the first time someone had actually accepted a LinkedIn request. For B2B marketers, the importance of LinkedIn cannot be overstated. Consider: You get more leads.

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Lead Nurturing: You can’t automate trust

markempa

If you’re not familiar with Jill, she’s the best-selling author, sales guru and is a featured keynote speaker at companies like LinkedIn, HubSpot and many others. As you might guess, we both experienced lead nurturing follow-up after those visits. Lead Nurturing: 5 tips for creating relevant content [More from the blogs].

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29 Simple Ways to Grow Your Email List

Hubspot

Promote one of your lead-gen offers on Twitter. We added calls-to-action (CTAs) on our Facebook page for HubSpot Academy below. Use your Facebook Business page or LinkedIn Company Page to post links to the same gated offers you might also host on your blog posts. Collect email addresses at a trade show.

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6 Ways to Use LinkedIn for Lead Generation

Hubspot

Are you effectively leveraging LinkedIn's lead generation potential? Like Facebook and Twitter, LinkedIn can also be a powerful source of leads for your business. The problem is, many are puzzled about how to go generating those LinkedIn leads. 6 Ways to Use LinkedIn for Lead Generation.

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25 Clever Ways to Grow Your Email Marketing List

Hubspot

2) Create a new lead-gen offer -- like a free ebook or whitepaper -- and require visitors to provide their email address in order to download it. If you're having trouble coming up with new offers, this blog post provides suggestions for ways to simply and quickly create lead-gen content.

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17 Silly Missed Lead Generation Opportunities

Hubspot

Check out HubSpot's webinar page and ebook page as examples. Whether it's within your company's description, on your profile image, or in your Twitter account's background , use this space wisely and strategically to support lead gen. It's a great way to increase visibility for your offers on LinkedIn.

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The Ultimate Resource for 2013 Inbound Marketing Stats and Charts [SlideShare]

Hubspot

86 Revealing Charts From the 2013 State of Inbound Marketing Report from HubSpot All-in-one Marketing Software. 51) 9% of companies have either a full-time SEO expert or blog lead. 53) Social media accounts for 14% of marketers’ total lead pipeline this year. 59) 52% of all marketers generated a lead from Facebook in 2013.