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Genoo Aims to Shake Up Marketing Automation Market

Webbiquity

Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process. downloading a file, clicking a link in an email) to provide relevant content; No limit on the size or number of visits permitted to microsites.

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6 best Marketing and Advertising Campaigns for B2B Businesses

Valasys

The B2B world is transcending publishing the envelope for all it can be. Drift’s campaign to optimize Email Conversions with “Live Chat”: This was amongst the revolutionary advertising campaigns for B2B businesses in that it categorically proven that one can capture leads without using forms.

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MarketingSherpa Marketing Summit, Top 20 Posts from Day 1

Smashmouth Marketing

sherpab2b09 mvolpe : Brian Carroll just quoted me when I quote @dmscott the originator: "Think like a publisher, not a marketer" #sherpab2b09 andrewspoeth : RT @damphoux : answer these questions on landing pages: where are you at? what can I do here? why should I do it? 19%-44% CTR. sherpab2b09 mvolpe : I disagree!!! Back on in 15.

Lead Gen 100
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MarketingSherpa Marketing Summit: Top 20 Posts from Day 1

Smashmouth Marketing

TJMcCue : RT @ MarketingSherpa The 5 levers for improving lead-gen performance: [link] #sherpab2b09. ajdun : Great stat from Sirius Decisions via #sherpab2b09 80% of leads DQ by sales go on to buy in 24 mos. MktgExperiments : @brianjcarroll : study shows 28% of early-stage leads take 100+ days to become sales-ready.

Microsite 100