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Grow Your Marketing Agency With These 7 Tips

Hubspot

For instance, assigning negative keywords makes your content show up on more relevant SERPs. Using HubSpot's growth platform , the team expanded their strategy into a scalable one that supported the new services. The growth platform is a mix of HubSpot's CRM, marketing, and sales tools, specifically designed to maximize growth.

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The Sophisticated Marketer's Guide to Generating More Leads With SlideShare

Hubspot

Titles are arguably the most important part your SlideShare -- it’s the only part of the presentation most people will see before they decide to view it, particularly in social media and the SERPs, so you better make sure it’s a good one. If your title is too long, your SERP CTR could plummet.

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15 Amazing Blogging Insights Your Analytics Can Tell You

Hubspot

Let's break down the individual blog metrics you should be tracking so you can start making incremental improvements and generate even more traffic and leads. An "impression" is the number of times your post or page has been seen in the Search Engine Results Pages (SERPs). Positioning (the ranking position on Google SERPs).

Analytics 101
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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

At Jostle, marketing owns the lead until they book a demo so our primary measures of success are # of demos booked and the percentage of those that convert directly to an opportunity. For tracking them we use both HubSpot & Salesforce and the data from both system flows into Domo where we have a dashboard to visualize it all. . .

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The Role of Website Design in B2B Lead Generation

The Lead Agency

Your website needs to be optimised for search engines, so you can improve your rankings on the SERPs, resulting in more organic traffic and higher-quality leads. A study by HubSpot found that companies that blogged 16+ times per month got almost 3.5 times more leads than those that blogged less than five times per month.

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Using Noindex, Nofollow HTML Metatags: How to Tell Google Not to Index a Page in Search

Hubspot

This post will walk you through why you might want to remove certain webpages from the SERPS (search engine results pages), and exactly how to go about doing it. Any marketer who understands the value of landing pages understands how important it is to capture those visitors as leads first, before they can access your offers.

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How to Generate Leads From the Most Popular Pages on Your Website

Hubspot

If you're a HubSpot customer, simply log in to your main HubSpot dashboard and go to Reports > Page Performance , then filter the report by Views. ( If you want to build a website that captures leads effectively, you're going to need to figure out which tools are worth investing in -- and which free tools to add to your arsenal.