Hubspot

APRIL 10, 2012

And don't forget to join today's #inboundchat on Twitter at 3:00pm EST , where we'll discuss these juicy marketing analytics topics! For this post, I'm going to show you how we do it using HubSpot's software. 1) Keyword Performance and Rankings - how well your website and web pages rank in search engines for desired search terms.

SEO 28

SEO SERP Lead Ranking Long Tail Marketing 28

Hubspot

MAY 22, 2014

“Turns out, Sample Sally checks her Facebook religiously, but isn’t too keen on using Twitter,” you explain to your team, who are visibly dumbfounded by your amazing insights. Take Your Personas Off the Fridge and Put Them to Work. 10) Optimize landing pages for personas. Wait a sec.

Buyer Personas 28

Buyer Personas Long Tail Marketing Lead Scoring Lead Ranking 28

Hubspot

FEBRUARY 17, 2012

To do so, group blog articles by topic (for HubSpot customers, export Blog Analytics and then sort in Excel) and then take a look at the views for those individual blog posts. Using this information, you might want to start targeting other long-tail keyword variations based on these high performing keywords. Have you ever?

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Analytics Lead Scoring 28

Hubspot

JULY 29, 2010

Look for multi-word phrases or ‘long-tail keywords’ as they are usually less competitive. Social Media – Focus on the top three social media venues: Twitter, Facebook, and LinkedIn. In reality, it’s a long term strategy only rewarding those who approach it with patience and tenacity.

Small Business Marketing 28

Small Business Marketing Online Marketing Effectiveness SMB 28

Hubspot

OCTOBER 10, 2013

This post originally appeared on Inbound Ecommerce , the ecommerce section of HubSpot''s Inbound Marketing blog. and a Twitter account.) Personally, I''ve historically looked at keywords for which I get very little traffic to give me ideas for long-tail keyword phrases. 6) "why somebody interest working at target".

Keywords 28

Keywords Google Lead Ranking Long Tail Marketing 28

Hubspot

FEBRUARY 7, 2013

That means, for instance, that B2B marketers should consider when the slowest working hours are for their audience and probably want to host on a weekday, not a weekend. on a Sunday to hear you talk about long tail keyword research techniques , know what I mean? 5) Create a Confusing Landing Page.

Webinar Metrics 28

Webinar Metrics Landing Pages Co-Registration Long Tail Marketing 28

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Hubspot

APRIL 1, 2019

One of the great things about inbound marketing is that your content keeps paying dividends over time, long after it was originally promoted. Often, here at HubSpot, we discover that as much as 90% of the new leads we generate each month actually converted on offers we didn't create or actively promote that month.

Landing Pages 78

Landing Pages Lead Generation Lead Scoring Lead Ranking 78

Optinmonster

MARCH 19, 2024

Once you land on the Headline Analyzer page, all you need to do is insert your title and click Analyze. Questions: In this section, you’ll find long-tail keywords in question format. What’s great about this tool is that it gives you insights about why a particular headline works. It’s that easy! No worries.

Lead Ranking 92

Lead Ranking Resources Lead Scoring Tools 92

Hubspot

OCTOBER 27, 2020

HubSpot's first season of Skill Up is all about SEO. In this series, HubSpot Director of Acquisition (and co-founder of Traffic Think Tank ) Matthew Howells-Barby and Academy professor Jorie Munroe dive into everything a search-oriented marketer or SEO needs to know this year. SparkToro Trending. SEOForLunch. SEO Courses. SEO Training.

Resources 99

Resources SEO Lead Ranking Marketing Analytics Tools 99

Hubspot

JULY 18, 2018

Here at HubSpot, we know a thing or two about webinars. but with a focus on landing page copy and design. When titling your webinar landing page, do some SEO research to see which keywords you want to rank for. Note: Be sure to work with your legal team when planning any challenge or contest.). EST or 2 p.m.

Webinar Metrics 52

Webinar Metrics Paid Content Co-Registration Tips 52

Moz

MAY 6, 2019

Did you find a blog post on the search engine result page that attracted your attention? Did you find the content on the page helpful? Did the page offer a relevant next step to continue learning and engaging with your brand? Form a long-tail keyword.

Long Tail Marketing 71

Long Tail Marketing Clickthrough Content Lead Scoring 71

Directive Agency

MAY 26, 2017

To make sure that you don’t have to wait as long, here are five demand gen best practices we’ve grown to embrace. Especially if you have recently niched your business, generating demand for your newly specialized service is going to be a long, tough road. The search engine landscape is a long and winding road.

Demand Generation Agencies 61

Demand Generation Agencies Demand Lead Ranking Practices 61

Hubspot

APRIL 5, 2013

You know you could follow it if you had a dedicated team to support you, a million-dollar budget to play with, and 48 hours in a day -- but that''s not how real life works. Here at HubSpot, for instance, we have five core personas! Especially for a small business. 2) Establish exactly who your audience is.

Top of Funnel 28

Top of Funnel Buyer Personas Marketing Automation Services Long Tail Marketing 28

seo.co

JANUARY 3, 2021

You’ve owned a business or had a side hustle for some time, dabbling in a little marketing here and there, but have never taken the time to learn how digital marketing works to build a brand that engages people and moves them to action. Take HubSpot, for example. The framing is the fun part, but it’s also a lot of work.

Paid Content 75

Paid Content Advertising Agencies Planning Top of Funnel 75

Hubspot

NOVEMBER 10, 2015

We have one traffic light, and it hasn't worked since I was a little kid. Some old-school businessmen might say the Yellow Pages or the newspaper; but that's no longer true. This means you need a landing page design with a form that will capture information from your leads like name, address, phone number, and email address.

Paid Content 28

Paid Content Long Tail Marketing Paid Search Agency Business 28

Hubspot

DECEMBER 28, 2012

One of the great things about inbound marketing is that your content keeps paying dividends over time, long after it was originally promoted. So I could send the whole marketing team on vacation at HubSpot, and our new lead flow wouldn’t actually drop by that much because of all these assets we’ve built up.”. The Page Title.

Landing Pages 28

Landing Pages Lead Generation Lead Scoring Lead Ranking 28

Single Grain

DECEMBER 11, 2019

However, Magento isn’t the easiest e-commerce platform to work with when it comes to SEO. If you are an e-tail website owner looking to improve the flow of organic traffic to your site, then you should be aware of the best Magento plugins that will help you improve your SEO. Why You Should Use Long-Tail Keywords in Your SEO Campaign.

CMS Development 15

CMS Development SEO Enterprise Management Template 15

Hubspot

MARCH 9, 2012

To be honest, you might be surprised at how little things can go a really long way. So the next time you're thinking about dramatically re-working your marketing strategies , take a step back first and see if you've picked these pieces of low-hanging marketing fruit first. Try sending more traffic to landing pages !

Landing Pages 28

Landing Pages Webinar Metrics Lead Scoring Lead Ranking 28

Hubspot

OCTOBER 10, 2019

At the HubSpot Blog, which gets a whopping eight million page views per day and has seen a 25% boost in traffic year after year , we've experimented with and written many key strategies that can make any blog successful. Know your target audience, and write for them," says Karla Cook, the HubSpot Blog's Senior Team Manager.

Blogger 14

Blogger Hubspot Lead Scoring Lead Ranking 14

Hubspot

OCTOBER 9, 2019

At HubSpot, we do this by using the pillar/topic cluster model. To be seen as an expert, you can create a pillar page, which is essentially a longer blog post that broadly covers all aspects of a topic. Focusing on long-term traffic will help you rank higher on search engines. Second, work with influencer s.

Paid Content 78

Paid Content Traffic Marketing Websites Lead Ranking 78

Hubspot

OCTOBER 9, 2013

PPC managers say they are doing work in their accounts, but when I look at the change history of the average AdWords account, the numbers tell a different story. If you want AdWords to work for you, you have to commit to regularly logging in and actually working on your account. After all, it’s not going to manage itself.

PPC 28

PPC Cost Per Click Adwords Mobile Advertising 28

Hubspot

OCTOBER 27, 2011

Even your personal Facebook, Twitter, and LinkedIn accounts include calls-to-action. When Twitter goes down, you feel lost. You follow more internet marketing celebrities on Twitter than mainstream pop celebrities. Your Facebook feed is more about work than friends. You have your Twitter username on your business cards.

Inbound Marketing 28

Inbound Marketing Paid Search Agency Planning Lead Scoring 28

Hubspot

OCTOBER 28, 2019

The New York Times' 2018 ad, "The Truth is Worth It: Perseverance," focuses on the long, often challenging path towards verifying facts for a story. If your company wants to focus on building trust with a target audience, you could consider a video marketing strategy that offers viewers transparency into the inner-workings of your business.

Paid Content 57

Paid Content Campaigns Planning Paid Search Agency 57

Hubspot

JANUARY 13, 2014

Agility is the difference between a content marketing strategy that succeeds and one that falls flat, so work on adjusting on the fly. Making use of analytics is the only way you''ll have insight into which content is working -- or falling flat. Facebook or Twitter Chats? Try out a few and see what works best for your audience.

Top of Funnel 28

Top of Funnel Content Marketing Planning Content 28

Online Marketing Institute

JULY 31, 2009

4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. They actually have their sales and marketing orgs aligned and working together.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Optinmonster

AUGUST 27, 2023

Content Marketing Statistics – Does It Really Work? Related Content Ultimate List of Blogging Statistics and Facts (Updated for 2020) Content Marketing Statistics – Does It Really Work? And it works. Set Out Your Mission, Goals, And KPIs One of the first steps is to work out your content marketing mission.

Paid Content 97

Paid Content Content Marketing Top of Funnel Planning 97

Hubspot

MARCH 10, 2016

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. This is often done in email marketing (with variations in the subject line or copy), calls-to-action (variations in colors or verbiage), and landing pages (variations in content). 2) Analytics.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Convert

OCTOBER 25, 2022

Whether you’re just starting out and looking to learn the ropes or you’re an old hand looking for ideas and inspiration, this mega collection of 90 CRO tips and tricks has something for you to take away and test or apply to your work. Rich Page, Conversion Rate Optimization Expert, original post here. analytics, sales reports, etc.).

Paid Content 59

Paid Content Tips Top of Funnel Paid Search Agency 59

Albacross

MAY 22, 2019

Fine-Tune Your Landing Page. After optimizing your opt-in forms, you’ll also want to do the same for your landing pages. CTAs aside, make sure you remove all navigational links on your landing page. Alright, here’s one last tip that will help you optimize your landing pages…. Strategy 1.

Lead Generation 91

Lead Generation Paid Content Lead Ranking Lead Scoring 91

Hubspot

APRIL 27, 2015

When it comes to selecting a keyword, you have two options: short tail and long tail. To clarify, here are a few examples of both: Shoes (short tail) vs. Size 6 Black Pumps (long tail). Hotel (short tail) vs. Five Star Hotel in Boston (long tail). Wondering which one to go after?

Long Tail Marketing 28

Long Tail Marketing Marketing Automation Services Buyer Personas Custom Publishing 28

Martech Advisor

JANUARY 7, 2020

HubSpot compiled some insightful marketing statistics; let’s understand where paid media comes in: 63% of companies agree their top marketing challenge is generating traffic and leads. How does paid media work? Some even let you prompt users to message you, like your page, and help you get more leads and site visitors.

Paid Content 68

Paid Content Cost Per Thousand Cost Per Click Process 68

Hubspot

AUGUST 8, 2012

The practice takes two versions of a piece of content, like a landing page, and runs them simultaneously to equally sized audiences to see which page performs better. We even got a few suggestions from Twitter (Thanks @hannahnymity )! 4) How many hits to a page do I need to get good results with A/B testing?

Paid Search Agency 28

Paid Search Agency Landing Pages Enterprise Management Sample 28

Hubspot

JULY 21, 2015

That is to say you're about to dive into a pretty in-depth post (that's a nice way of saying "long") about content marketing, one which you may want to bookmark to read later. To explain how content marketing works, we first have to agree on a definition. But your work is done now. And more importantly. where do I stop?

Top of Funnel 28

Top of Funnel Marketing Budget Paid Content Work Management 28

Single Grain

JUNE 10, 2021

Here are the top content marketing tools sorted by categories to save you time and increase the efficiency of your work. SEMrush helps you generate hundreds of long-tail, question-related content ideas to help you boost your website traffic. Dive Deeper: Why You Should Use Long-Tail Keywords in Your SEO Campaign.

Marketing Automation Services 94

Marketing Automation Services Paid Content Enterprise Management Tools 94

Unbounce

OCTOBER 1, 2018

Testing two or more variations of a given page to see which performs best can seem easy due to the increased simplification of testing software. There are many nuances we could get into here—Bayesian vs. frequentist statistics, one-tailed vs. two-tailed tests, etc.—but To the first point, having a distinct landing page (i.e.

Optimization 96

Optimization Conversion Multivariate analysis Tips 96

Hubspot

OCTOBER 18, 2011

Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). HubSpot had a remarkable presence at Dreamforce. View more presentations from HubSpot Internet Marketing.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28