Hinge Marketing

SEPTEMBER 30, 2015

Not because it's a passing fad, but because it works. In Hubspot's recent State of Inbound marketing report , 41 percent of marketers confirmed content marketing's positive ROI. Are more people coming to your services pages? A/B Test Results. Test, test, test. What should you test?

Work Management 48

Work Management Buy Analytics Marketing Management 48

Hubspot

MARCH 29, 2013

The best inbound marketers do, indeed, play a good long game, but you can use inbound marketing tactics and strategies to move the needle immediately, too. Make sure your website has the right messaging to help visitors pass the blink test. Create dedicated, conversion-optimized landing pages.

Paid Content 28

Paid Content Inbound Marketing Long Tail Marketing Landing Pages 28

Hubspot

FEBRUARY 12, 2014

When it comes to keyword selection for startups, long-tail terms are great ones to go after. Once you know broad terms related to your business, do some research to figure out some of the popular long-tail searches related to those terms. How are their ads and landing pages different from yours?

PPC 28

PPC Startups Long Tail Marketing Planning 28

Hubspot

OCTOBER 14, 2013

moments at my time here at HubSpot. 1) Long-Tail Keywords. 1) Long-Tail Keywords. Long-tail keywords are cool. So, for example, a regular keyword for HubSpot would be “HubSpot.” But a long-tail keyword could be something like “inbound marketing software.”. above the fold.

Long Tail Marketing 28

Long Tail Marketing Work Management Marketing Management RSS 28

Hubspot

OCTOBER 14, 2013

moments at my time here at HubSpot. 1) Long-Tail Keywords. 1) Long-Tail Keywords. Long-tail keywords are cool. So, for example, a regular keyword for HubSpot would be “HubSpot.” But a long-tail keyword could be something like “inbound marketing software.”. above the fold.

Long Tail Marketing 28

Long Tail Marketing Work Management Marketing Management RSS 28

Hubspot

FEBRUARY 10, 2012

Marketers talk a lot about advanced techniques for working with their leads: lead flow, lead management , lead nurturing. But all of that is meaningless without consistent lead generation, and landing pages are the strongest tools in a marketer's arsenal to meet that looming monthly lead goal. Subpar Landing Page.

Landing Pages 28

Landing Pages Optimization Lead Scoring Lead Ranking 28

KoMarketing Associates

MAY 3, 2022

That’s a long time to nurture a lead. . The problem is, not all content marketing is effective, and many businesses get so caught up in creating content that they fail to track the content marketing metrics that actually help them see what works—and what doesn’t. . But is it working? Time On Page. .

Lead Ranking 223

Lead Ranking Marketing Qualified Leads B2B Marketing Top of Funnel 223

Valasys

AUGUST 19, 2019

Content marketing is also associated with the on & off-page optimization of a business’ website , with diverse Email Marketing Campaigns for reputation building & enhancing brand resonance. Modern buyers might use anything from long-tailed keywords to simple how-to questions while looking for solutions to their pain-points. .

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Hubspot

FEBRUARY 17, 2012

To do so, group blog articles by topic (for HubSpot customers, export Blog Analytics and then sort in Excel) and then take a look at the views for those individual blog posts. Using this information, you might want to start targeting other long-tail keyword variations based on these high performing keywords.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Analytics Lead Scoring 28

Hubspot

APRIL 10, 2013

Keyword research has long been heralded as a pillar of a proper SEO strategy. As is often the case with things like this, in the long run, it also helps to establish your brand as a trustworthy and reliable source of content your audience can rely on. 4) User Intent Helps You Craft Better Landing Pages and Increase Conversions.

Keywords 28

Keywords Intent Marketing & Strategy Long Tail Marketing 28

Hubspot

JANUARY 9, 2012

Evergreen content refers to the content you've produced that stands the test of time. It's something people will always need to know, and because of its continued relevance, it often amasses quite a readership and can even land you in the top of search engines for your own place on Google history. Let's use HubSpot as an example.

Lead Gen 28

Lead Gen Leads Lead Marketing Qualified Leads 28

Contently

OCTOBER 15, 2020

We analyzed the entire B2B industry, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. Want to test your site speed? Both tools occupy top spots on search rankings, driving more long-term value than your average blog post. Here are the five biggest trends you need to know.

Lead Ranking 199

Lead Ranking Promotion Trends Top of Funnel 199

Hubspot

FEBRUARY 23, 2016

Looking to bring in more leads and customers to their website, the folks at Marco teamed up with HubSpot Partner Leighton Interactive to explore the possibilities of inbound marketing. And after some thoughtful strategizing and hard work, they were able to start a new blog and increase the traffic to that blog by 2,512.5%

Traffic 28

Traffic Buyer Personas Top of Funnel SEO 28

Hubspot

SEPTEMBER 16, 2013

Raise awareness by choosing relevant keywords and creating unique ads to highlight your work. Your ad groups should have 15-30 similar keywords that align to a specific page on the website. Your keywords should be very specific to the content on the website page or landing page to which you''re sending your visitors.

Google 28

Google Adwords Landing Pages PPC 28

Hubspot

FEBRUARY 17, 2015

Working at an agency, I typically get client requests that look like this: We want to earn coverage on top-tier media sites and get a lot of social buzz about our new [INSERT PRODUCT, PROGRAM, AWARD, ETC. It''ll be a great setup to rank for long-tail keywords, but its newsworthiness will be stifled because of this.

Lead Ranking 28

Lead Ranking Multi-Touch Attribution Branding Brand Identity 28

Hubspot

FEBRUARY 2, 2011

The owner of Client 1 was happy with the design work done on his site but not with the lead generation. For the $600 SEO and website management fee (4 hours at $150 an hour) the agreement between Client 1 and SEO1 included the following monthly tasks: Setup/integration of meta tags, page titles, alt tags, headers, etc.

SEO 28

SEO Lead Scoring Lead Ranking PPC 28

Single Grain

JUNE 26, 2020

Target Local Searchers with Local Landing Pages and Listings. Google’s getting smarter and more powerful all the time — not only at analyzing and understanding web pages, but also at how effective it is at keeping people within its framework. We work harder. Create better pages and faster websites.

Traffic 145

Traffic Paid Content SEO Organization 145

Convert

MAY 12, 2022

CRO is about solving customer problems and pains, not shifting pixels on a page. On-page SEO. Use keyword research to optimize your pages Try a content optimization tool Start a blog to target long-tail keywords Prioritize internal links. Page speed can kill your conversion rates if you’re not careful.

Paid Search Agency 69

Paid Search Agency Optimization Advertising Agencies Ad Agencies 69

Hubspot

MAY 22, 2014

Take Your Personas Off the Fridge and Put Them to Work. You can target very niche long-tail keywords, and eventually, you may even decide to create persona-specific sections or channels for your blog. 10) Optimize landing pages for personas. Run some A/B tests to figure it out! Wait a sec.

Buyer Personas 28

Buyer Personas Long Tail Marketing Lead Ranking Lead Scoring 28

Hubspot

OCTOBER 16, 2015

So, how do you go about landing in those search results? Begin by brainstorming 5-10 topic buckets you want to test (campus life, graduate programs, alumni), each with several more broad and specific keywords. Take that mentality and use it to help you rank high for long-tail keywords that your prospective students are searching for.

Keywords 28

Keywords SEO Ad Building Marketing & Strategy 28

Hubspot

OCTOBER 10, 2013

This post originally appeared on Inbound Ecommerce , the ecommerce section of HubSpot''s Inbound Marketing blog. Personally, I''ve historically looked at keywords for which I get very little traffic to give me ideas for long-tail keyword phrases. We at HubSpot are known for being hopeless romantics. Come work here.

Keywords 28

Keywords Google Lead Ranking Long Tail Marketing 28

Hubspot

JULY 30, 2010

Do you have a long enough sales cycle that you can get a more immediate measure from number of leads generated or click-throughs? One of the biggest PPC mistakes we see is when folks go after expensive, popular words rather than long-tail, more relevant ones. Are you aggressively A/B testing your ads? Probably not.

PPC 28

PPC Long Tail Marketing Adwords Lead Ranking 28

Hubspot

APRIL 18, 2013

Additionally, when someone clicks on your model number ad, you can send them directly to your product page which gives them everything they were looking for in one step. Long-Tail Keyword Expansion. These are your long-tail keywords , things like "red capri pants in petite," or "Red Sox bleacher seats.".

PPC 28

PPC eCommerce Long Tail Marketing Lead Ranking 28

Contently

OCTOBER 15, 2021

We analyzed the entire B2B content marketing landscape, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. Want to test your site speed? Both tools occupy top spots on search rankings, driving more long-term value than your average blog post. Assess your marketing maturity?

Lead Ranking 91

Lead Ranking Promotion Enterprise Management Trends 91

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Optinmonster

MARCH 19, 2024

Headline Analyzers Headline Generators Headline Research Tools Headline A/B Testing Tools Bonus: Free Headline Resources Headline Analyzers If you’re a marketer, you might already be creating headlines for your marketing campaigns. Once you land on the Headline Analyzer page, all you need to do is insert your title and click Analyze.

Lead Ranking 92

Lead Ranking Resources Lead Scoring Tools 92

SnapApp

FEBRUARY 5, 2019

This shift has created demand for a new working model for marketing and sales—one that requires close alignment between the two teams. Marketing can’t help sales become more efficient if the two teams work in silos. Prospects no longer come to sales with limited information. 17% plan to start using data appending.

Lead Ranking 117

Lead Ranking Sales Qualified Leads Planning Lead Scoring 117

Hubspot

APRIL 1, 2019

One of the great things about inbound marketing is that your content keeps paying dividends over time, long after it was originally promoted. Often, here at HubSpot, we discover that as much as 90% of the new leads we generate each month actually converted on offers we didn't create or actively promote that month.

Landing Pages 78

Landing Pages Lead Generation Lead Scoring Lead Ranking 78

Hubspot

OCTOBER 27, 2020

HubSpot's first season of Skill Up is all about SEO. In this series, HubSpot Director of Acquisition (and co-founder of Traffic Think Tank ) Matthew Howells-Barby and Academy professor Jorie Munroe dive into everything a search-oriented marketer or SEO needs to know this year. SparkToro Trending. SEO Courses. SEO Training. Moz Academy.

Resources 99

Resources SEO Lead Ranking Marketing Analytics Tools 99

Moz

MAY 6, 2019

Did you find a blog post on the search engine result page that attracted your attention? Did you find the content on the page helpful? Did the page offer a relevant next step to continue learning and engaging with your brand? Form a long-tail keyword.

Long Tail Marketing 71

Long Tail Marketing Clickthrough Content Lead Ranking 71

Hubspot

JUNE 18, 2012

If your company specializes in only commercial solar powered tractors, you may want to use long-tail keywords that are specific to that need to tailor yourself more to your target market. Or if you're a HubSpot customer, you can utilize our Keyword tool that exists within the software. Think about it.

Adwords 28

Adwords Cost Per Click Lead Ranking Lead Scoring 28

Valasys

AUGUST 6, 2019

According to Gerri Detweiler, Head of Market Education for Nav, the importance of marketers keeping themselves abreast with the latest industrial practices is quoted as follows: “Running a business is often about setting goals and putting in the long hours and hard work to achieve them.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

ClearVoice

MARCH 19, 2020

In SEMRush’s The State of Content Marketing 2019 Global Report , an analysis of over 700,000 articles revealed long pillar-style blog posts of 3,000 words or more tend to get triple the traffic and quadruple the shares of a more standard 901-1200 word blog post. Note to you: Embrace long-form content. Check this out.

Marketing Budget Creation 101

Marketing Budget Creation Sample Planning Top of Funnel 101

Hubspot

NOVEMBER 21, 2018

No matter who or where you are, or how much money you have to work with, a sustained and focused plan to organically grow your audience, reputation, and customer base can deliver big, big results. You've got to plan and work for success. Invest in a long-term content creation strategy. Source: HubSpot. But 100% doable.

Startups 89

Startups Organization First-Mover Advantage Webinar Metrics 89

Directive Agency

MAY 26, 2017

To make sure that you don’t have to wait as long, here are five demand gen best practices we’ve grown to embrace. Especially if you have recently niched your business, generating demand for your newly specialized service is going to be a long, tough road. B2B Demand Gen Best Practices.

Demand Generation Agencies 61

Demand Generation Agencies Demand Lead Ranking Practices 61

Hubspot

JUNE 8, 2016

These tags are data that you append to the end of your landing page URLs, and you’ve probably seen them when you clicked a link or ad. The {lpurl} portion will be automatically replaced with the landing page URL that you have set up for each ad within your campaign. They look something like this. as shown below.

PPC 28

PPC Lead Ranking Sales Qualified Leads Lead Scoring 28

Hubspot

NOVEMBER 10, 2015

We have one traffic light, and it hasn't worked since I was a little kid. Some old-school businessmen might say the Yellow Pages or the newspaper; but that's no longer true. This means you need a landing page design with a form that will capture information from your leads like name, address, phone number, and email address.

Paid Content 28

Paid Content Long Tail Marketing Paid Search Agency Business 28