Remove landing-page long-tail work
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B2B Lead Generation Strategies: Ways To Drive Leads And Grow Your Business

Only B2B

Contact information is frequently developed in-house, purchased from a lead database, or generated by a third-party “lead gen” organisation. Step 2: Contacting Potential Leads. Reps contact leads via cold outreach, social media, or answering to queries after compiling a list of (ideally) high-quality leads.

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How to Revitalize Evergreen Content for a Lead Gen Boost

Hubspot

It's something people will always need to know, and because of its continued relevance, it often amasses quite a readership and can even land you in the top of search engines for your own place on Google history. If you've created this type of timeless content, there are things you can do to make it work harder for you. Re-Market It.

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8 Ways to Solve Prospects' Problems Through Your Marketing

Hubspot

HubSpot helps marketers get an end-to-end view of their marketing activities to determine which channels provide the most ROI. 2) Create lead gen offers that make people's lives easier. Create lead gen content that will help your readers be more successful -- at work, at home, whatever it is your customers need.

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B2B Content Marketing Metrics: Tracking What Matters

KoMarketing Associates

That’s a long time to nurture a lead. . The problem is, not all content marketing is effective, and many businesses get so caught up in creating content that they fail to track the content marketing metrics that actually help them see what works—and what doesn’t. . But is it working? Time On Page. .

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State of B2B Content: 5 Trends That’ll Get You Promoted

Contently

We analyzed the entire B2B industry, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. Both tools occupy top spots on search rankings, driving more long-term value than your average blog post. BuzzFeed’s calling card—quizzes—also works for B2B companies.

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State of B2B Tech Content Marketing: 5 Trends That’ll Get You Promoted

Contently

We analyzed the entire B2B content marketing landscape, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. Both tools occupy top spots on search rankings, driving more long-term value than your average blog post. BuzzFeed’s calling card—quizzes—also works for B2B companies.

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Rick Short Explains How to Turn Staff Into Prolific Bloggers

Online Marketing Institute

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

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