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11 Simple (But Critical) Tips for Creating Better Landing Pages


There's no question that landing pages -- and the lead-capture forms that come with them -- are two of the most important elements of lead generation. Without them, marketers would be much more limited in their ability to convert website visitors into leads -- and generate reconversions, too. Apply that same philosophy to your landing pages.

What You Can (and Should) Ask for on Your Landing Page Forms


Your lead generation forms can make or break your online conversion goals. Because of this, very few other page elements receive quite as much attention as the lead-capture form. Well, it’s basically the entire point of a landing page -- and the entire crux of lead generation! Step 1: Understand Page Friction. So why is the form so vital?

Before & After: The Optimization of a Flawed Landing Page


Marketers talk a lot about advanced techniques for working with their leads: lead flow, lead management , lead nurturing. But all of that is meaningless without consistent lead generation, and landing pages are the strongest tools in a marketer's arsenal to meet that looming monthly lead goal. Subpar Landing Page. Right now! 5.)

How Long Should Your Landing Page Forms Be?


Aaah, the elusive lead-capture form. Most experts will tell you to ask only for the information you need to effectively contact and qualify a lead, but surely it's not that simple. There are a number of factors contributing to your landing page's conversion rate, and form length is only one of them. Do You Need More New Leads, or More High Quality Leads?

4 Ways to Address Privacy Concerns in Your Marketing


While this app is somewhere on the spectrum of awesome and creepy (we're leaning toward creepy), it brings up an important question to ponder: where do we draw the privacy line? And while inbound marketers are taught to be open and engaging on the internet, privacy is still a major issue, especially to your prospects and customers. On Landing Pages. Connect with HubSpot

The Ultimate Glossary: 44 Email Marketing Terms Marketers Must Know


Email Campaign - An email or series of lead nurturing emails designed to accomplish an overall marketing goal. Landing Page - A lead-capture page on your website that is linked to from an email to provide additional information directly related to products or services promoted in the email's call-to-action. Connect with HubSpot 25 per email address.

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Glossary: 29 Email Marketing Terms Marketers Must Know


Above-the-fold - The part of a web page that is visible without scrolling. Campaign - An email marketing message or a series of messages - such as Lead Nurturing - designed to accomplish an overall marketing goal. Just a few spam complaints can land an email service provider or IP address on a blacklist despite the fact that the ratio of complaints to volume of email sent is extremely low. Marketing Takeaway: Every email should have a unique landing page to capture leads or a tracking URL to a standard landing page in order to determine ROI.


Top 5 Tips for Creating Effective Forms


This blog article is an excerpt from our newest ebook, 25 Website Must-Haves for Driving Traffic, Leads & Sales. Forms are the key to a landing page. Without them, there is nothing for the visitor to do on that page. On the other hand, the more fields you require, the better quality those leads will be (and the more information you'll have to qualify them).