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10 creative lead gen examples sourced from marketing legends

Unbounce

Jessica Meher, CEO and Co-Founder of Wonderment , put it really well on Twitter: So many #SaaS companies today produce the same content mktg formulas as they did 10 years ago. Jessica Meher (@jessicameher) February 6, 2018 To generate leads, you need more than quality lead magnets and optimized lead gen landing pages.

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4 Ways to Address Privacy Concerns in Your Marketing

Hubspot

While this app is somewhere on the spectrum of awesome and creepy (we're leaning toward creepy), it brings up an important question to ponder: where do we draw the privacy line? And while inbound marketers are taught to be open and engaging on the internet, privacy is still a major issue, especially to your prospects and customers.

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The Ultimate Cheat Sheet for Creating Awesome Landing Pages

Hubspot

Landing pages are an extremely critical component of lead generation in inbound marketing. Are your landing pages optimized to their best visitor-to-lead conversion potential? If there's any question in your mind about whether your landing pages are up to snuff, take a look at following cheat sheet.

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101 Sure-Fire Ways to Make People Hate Your Marketing

Hubspot

Write really awesome content that people naturally want to share, but don't optimize that content for social sharing by adding sharing links to landing pages, blog articles, and ebooks to make it even remotely easy for them. 8) Automatically Direct Message (DM) every new follower you get with a link to your pricing page.