11 Simple (But Critical) Tips for Creating Better Landing Pages
DECEMBER 11, 2012
There's no question that landing pages -- and the lead-capture forms that come with them -- are two of the most important elements of lead generation. Without them, marketers would be much more limited in their ability to convert website visitors into leads -- and generate reconversions, too. Apply that same philosophy to your landing pages.
What You Can (and Should) Ask for on Your Landing Page Forms
JANUARY 15, 2013
Your lead generation forms can make or break your online conversion goals. Because of this, very few other page elements receive quite as much attention as the lead-capture form. Well, it’s basically the entire point of a landing page -- and the entire crux of lead generation! Step 1: Understand Page Friction. So why is the form so vital?
Before & After: The Optimization of a Flawed Landing Page
FEBRUARY 10, 2012
Marketers talk a lot about advanced techniques for working with their leads: lead flow, lead management , lead nurturing. But all of that is meaningless without consistent lead generation, and landing pages are the strongest tools in a marketer's arsenal to meet that looming monthly lead goal. Subpar Landing Page. Right now! 5.)
The Ultimate Cheat Sheet for Creating Awesome Landing Pages
OCTOBER 28, 2011
Landing pages are an extremely critical component of lead generation in inbound marketing. Are your landing pages optimized to their best visitor-to-lead conversion potential? If there's any question in your mind about whether your landing pages are up to snuff, take a look at following cheat sheet. The Anatomy of an Effective Landing Page. 1.
The 5 Critical Components of Fantastic Lead-Capture Forms
NOVEMBER 3, 2011
This article is an excerpt from our new ebook, An Introductory Guide to Building Landing Pages. On any given landing page, the lead-capture form is the most crucial element. Without the form, lead generation simply wouldn't be possible. Therefore, the form is the main focus of your landing page , since the ultimate goal is to get your visitors to complete it. Here are the five most critical components of fantastic lead-capture forms. 1. Before you do that, though, you’ll want to be able to qualify the lead.
How to Diagnose and Heal a Poorly Converting Landing Page
OCTOBER 19, 2011
Is your landing page feeling a little under the weather? Let's say its generating a good amount of traffic but failing to turn that traffic into leads. With a little bit of TLC and a few quick fixes, you can nurse your landing page back to health and turn that ailing page into a conversion-optimized, lead generating machine. Connect with HubSpot
The Ultimate Glossary: 44 Email Marketing Terms Marketers Must Know
FEBRUARY 17, 2012
Email Campaign - An email or series of lead nurturing emails designed to accomplish an overall marketing goal. Landing Page - A lead-capture page on your website that is linked to from an email to provide additional information directly related to products or services promoted in the email's call-to-action. Connect with HubSpot 25 per email address.
4 Ways to Address Privacy Concerns in Your Marketing
NOVEMBER 4, 2011
While this app is somewhere on the spectrum of awesome and creepy (we're leaning toward creepy), it brings up an important question to ponder: where do we draw the privacy line? And while inbound marketers are taught to be open and engaging on the internet, privacy is still a major issue, especially to your prospects and customers. On Landing Pages. Connect with HubSpot
Glossary: 29 Email Marketing Terms Marketers Must Know
DECEMBER 21, 2010
Above-the-fold - The part of a web page that is visible without scrolling. Campaign - An email marketing message or a series of messages - such as Lead Nurturing - designed to accomplish an overall marketing goal. Just a few spam complaints can land an email service provider or IP address on a blacklist despite the fact that the ratio of complaints to volume of email sent is extremely low. Marketing Takeaway: Every email should have a unique landing page to capture leads or a tracking URL to a standard landing page in order to determine ROI.
Top 5 Tips for Creating Effective Forms
OCTOBER 14, 2011
This blog article is an excerpt from our newest ebook, 25 Website Must-Haves for Driving Traffic, Leads & Sales. Forms are the key to a landing page. Without them, there is nothing for the visitor to do on that page. On the other hand, the more fields you require, the better quality those leads will be (and the more information you'll have to qualify them).