Glossary: 29 Email Marketing Terms Marketers Must Know
Hubspot
DECEMBER 21, 2010
Above-the-fold - The part of a web page that is visible without scrolling. Just a few spam complaints can land an email service provider or IP address on a blacklist despite the fact that the ratio of complaints to volume of email sent is extremely low. It is generally more desirable placement on a website because of its visibility.
28 
Let's personalize your content